Business and Finance
Black-owned brand redefines vodka with first-ever organic hemp-infused vodka
Fiyori Vodka changes the foundations of the alcohol industry, offering a singular combination of luxury and well-being.
Founded by Clarence Darkwa and COO Jay Black, Fiyori is the world’s first organic vodka with hemp. It offers a smooth, sophisticated drinking experience combined with the health advantages of organic hemp seeds. As black entrepreneurs in a white-dominated industry, Clarence and Jay have overcome challenges and broken barriers to create a product that stands out and is leading a brand new wave of wellness-conscious spirits.
BLACK ENTREPRENEURSHIP We caught up with the founders to debate their journey, the innovation behind their brand, and the way Fiyori is poised to disrupt the market.
BE: What inspired you to create Fiyori and the way did the thought for an organic hemp-infused vodka come about?
Clarence and Jay: Fiyori was inspired by the need to create a premium vodka that not only tasted exceptional, but in addition offered health advantages. Known for its wealthy dietary profile—filled with essential fatty acids, proteins, and antioxidants—hemp seeds were a natural alternative. We desired to mix wellness with pampering, and so the thought of an organic vodka infused with hemp was born. Fiyori was a product that combined one of the best of each worlds: premium vodka and the advantages of organic hemp seeds, while maintaining a smooth, sophisticated taste.
Can you tell us concerning the technique of developing the world’s first organic hemp-infused vodka? What challenges did you encounter along the best way?
Creating the world’s first organic hemp-infused vodka has been an exciting journey. The process began with sourcing high-quality organic hemp seeds that met our rigorous standards for sustainability and purity. We experimented with the infusion process to realize the proper balance of flavor without compromising the smoothness of the vodka. One of the most important challenges was overcoming regulatory hurdles and educating consumers concerning the difference between hemp and marijuana. Despite these hurdles, we remained committed to creating a singular product that showcased the natural advantages of hemp seeds.
Why was it necessary to you that Fiyori vodka not only be hemp-infused but in addition organic? How do these decisions reflect your brand values?
From the very starting, we were committed to making a vodka that was aligned with the values of quality, sustainability and wellness. The decision to make use of organic ingredients stemmed from our belief that customers deserve a clean, pure product without harmful additives. Hemp seeds have quite a few health advantages and we desired to preserve these characteristics through an organic process. This commitment to integrity reflects Fiyori’s mission to supply a premium, health-conscious vodka while supporting sustainable farming practices.
How do you think that the addition of hemp makes your vodka stand out from others available on the market and the way have consumers responded to it to date?
The hemp infusion definitely sets Fiyori apart in some ways. It adds a subtle nutty flavor and offers potential health advantages like improved heart health, reduced inflammation, and protection of neurological function. Consumers were thrilled to find a vodka that not only tastes smooth but may also contribute to their overall well-being. The feedback was overwhelmingly positive, with many purchasers surprised by how smooth our vodka is and thrilled by the potential health advantages.
In an industry where tradition often rules, how does Fiyori manage to embrace innovation while still paying homage to the art of vodka making?
While we honor traditional vodka-making techniques, we’ve embraced innovation with our hemp seed infusion and deal with organic ingredients. Using state-of-the-art equipment and sustainable practices, we’ve created a product that’s each modern and respectful of workmanship. Our goal is to refine the vodka-making process without overshadowing its roots, combining tradition with recent trends in wellness and sustainability.
Given current trends within the alcohol industry, where do you see Fiyori’s place and what do you think that the longer term holds for cannabis-infused alcohol?
Fiyori suits right into the growing trend of health-conscious, organic spirits. As more people see the advantages of hemp and as regulations evolve, we imagine hemp-infused spirits will turn into more popular. We are proud to be on the forefront of this movement, leading the charge to coach consumers and push the boundaries of premium spirits.
What advice would you give to aspiring black entrepreneurs seeking to break through? spirits industry or other highly competitive market?
Our advice to aspiring Black entrepreneurs is to remain true to your unique vision. Your personal experiences and perspective can set you apart. Build strong networks, deal with quality and innovation, and persevere within the face of challenges. The journey is not going to be easy, but with exertions, community support, and a transparent mission, success is within sight.
Business and Finance
David Shands and Donni Wiggins host the “My First Million” conference at ATL
December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.
Then there’s Shands and Wiggins.
The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.
It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.
“It’s not up to us to convince anyone why we do what we do,” admits Shands.
“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”
He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.
“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.
She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.
“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”
She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.
They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.
What to expect during the “My First Million” conference.
They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.
Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.
“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”
Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.
“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”
Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.
Business and Finance
Operation HOPE on the occasion of the 10th annual world forum
Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.
The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.
Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.
Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”
“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.
The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.
“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”
Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.
“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”
It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.
Business and Finance
New Orleans’ black business district is marked by history
New Orleans has given a historic monument to a Black business district closed for interstate construction.
The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.
Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.
This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.
The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.
Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.
“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”
Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.
“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.
The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.
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