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From Self-Funded to Viral Fame: The Influence of Black Creators on This Fitness Brand’s Journey – Essence

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Young woman drinks a protein shake after exercise. The shake is in a sports bottle.

There are health and wellness brands after which there’s EHP Laboratories.

As a number one complement company, the brand, best known for its flagship product OxyShred, has experienced a unprecedented growth trajectory. In an era where countless health and fitness brands compete for attention, their success is nothing short of remarkable.

But their viral success didn’t occur overnight. Much of it will probably be attributed to their popularity amongst Black influencers and fitness enthusiasts, a community where health and wellness have turn into increasingly central. The brand has strategically partnered with Black creators to be certain that OxyShred isn’t only a product, but a cultural touchstone within the Black fitness community.

OxyShred’s appeal amongst Black women is especially noteworthy. In an area where representation is usually lacking, the brand has made a concerted effort to include Black women in its marketing and influencer partnerships. As a result, OxyShred has turn into a staple for a lot of Black women who prioritize their health and wellness, providing a way of belonging and visibility within the fitness world.

To understand why OxyShred products are so effective, it’s essential to have a look at the science behind the ingredients. Protein powders, a staple within the fitness world, aid in muscle recovery and growth. According to test Published within the Journal of the International Society of Sports Nutrition, protein supplementation significantly increases muscle strength and mass during long-term resistance exercise in healthy adults.

Creatine, one other key ingredient within the OxyShred lineup, has been extensively researched and is one of essentially the most effective supplements for improving strength and high-intensity exercise performance. Research published within the Journal of Sports Science & Medicine, creatine supplementation was found to increase muscle mass and improve performance in strength and power exercises.

In addition, fat burners like OxyShred Thermogenic Fat Burner have been shown to increase metabolic rate, increase energy expenditure, and aid in fat loss. OxyShred’s ingredients are specifically formulated to boost energy levels, suppress appetite, and improve mood, making it easier for users to stick to their fitness goals.

Influencers like This is Williams AND Taliyah Joelle They have been vocal about their love for OxyShred products, sharing their experiences with a whole lot of hundreds of followers. These endorsements haven’t only increased OxyShred’s visibility, but have also built a way of trust and authenticity across the brand, especially within the Black community.

What makes the brand much more remarkable is that its rise to fame was self-funded, a rarity in a market saturated with investor-backed startups. Founded in 2013, OxyShred quickly built a loyal following, and today it’s not only a reputation within the fitness industry—it’s a movement.

From earning $3.5 million in its first 12 months to reaching $125 million in revenue by 2023, the brand’s success story is one for the books. The brand’s five-12 months growth is a testament to the facility of strategic marketing, product effectiveness, and a dedicated customer base. But how did OxyShred go from a small startup to a viral sensation without outside funding? The answer lies of their commitment to quality, community, and a deep understanding of their audience.

Izhar Basha, founder of EHP Labs, brought legal expertise and a sincere motto to EHPlabs: “Let’s make things better by making better things.” His commitment to constructing a brand that resonates with and supports Black creators has been integral to their success.

The foundation of OxyShred’s success is its product line, which incorporates fat burners, protein powders, and creatine supplements. Each product is designed to help users achieve their fitness goals, whether it’s shedding fat, constructing muscle, or increasing energy levels. What truly sets OxyShred apart is the brand’s commitment to using high-quality ingredients that deliver real results.

For example, their flagship product, OxyShred Thermogenic Fat Burner, is greater than only a fat burner. It’s a comprehensive energy booster that helps with focus and mood, making it a favourite amongst fitness enthusiasts who need an additional boost to get through their workouts.

As OxyShred looks to the long run, the brand shows no signs of slowing down. With a five-12 months growth trajectory that has been nothing short of exponential, the corporate is poised to proceed its upward trend. They remain focused on developing revolutionary products that meet the needs of their growing customer base while staying true to their mission of promoting health and wellness.

OxyShred’s journey is proof of what may be achieved with a terrific product, a transparent vision, and the courage to go against the grain. By remaining self-funded and deeply committed to Black creators, the brand has tapped into one of the most important consumer markets on the earth.


This article was originally published on : www.essence.com
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Health and Wellness

Runner dedicates New York City Marathon to preventing gun violence

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Like the 50,000 other individuals who lined the starting line of the New York City Marathon on November 3, Trevon Bosley of Chicago was prepared to push his body to the limit over the 26.2-mile distance. Unlike them though Bosley dedicated his run to deceased relations and preventing the gun violence that took their lives.

Bosley’s cousin, Vincent Avant, was shot to death on a street near his family’s home in 2005, according to NBC News.

Then in 2021, Bosley’s brother, 18-year-old Terrell, was fatally shot outside the Lights of Zion Church in Chicago’s West Pullman neighborhood.

“It really shook up everything in the family,” Bosley told NBC News. The family stopped celebrating holidays and even listening to music. “We only started to find relief through preventive measures.”

Bosley was a mentor for the Chicago organization Bold Resistance Against Violence Everywhere (BRAVE), which organizes talent shows, basketball tournaments and other programs. This work led him to meet with victims of the 2018 Parkland, Florida, school shooting, where he shared stories about his group members’ experiences with gun violence in Chicago.

The Parkland school shooting ultimately led to the creation of March For Our Lives, a gun violence advocacy group founded by youth survivors of the shooting, of which Bosley is now co-chair.

Bosley told NBC News that to help him cope with the aftermath of his brother’s death, he took up running.

“I needed something to calm me down and take my mind off it,” he said. “I’ve heard people say that they find running relaxing and that it helps them.” Bosley said that running frequently “really started to clear my head and it just had a positive effect on me.”

Bosley participated within the New York City Marathon as a part of a bunch of runners representing Team Inspire, a bunch of 26 runners with various levels of marathon experience facilitated by the marathon organizing group, New York Road Runners.

While his thoughts were on his brother in the course of the race, his pre-race thoughts were also on Chicago, which has develop into embedded within the national imagination as a spot where gun violence is rampant.

Although gun violence has declined in recent times, Bosley said gun violence in Chicago is due to “many problems,” including an absence of funding for education for the town’s youth, an absence of workforce programs and an influx of weapons from friendly nations weapons.

“Indiana is only a 15-minute drive,” Bosley told NBC News. “So we have all these other issues that we’re trying to reduce in our community, and now we’re dealing with a flood of guns. This has caused the gun violence we see in Chicago.”

According to a 2022 research paper published in , Chicago is one among the cities where social violence interventionists are used.

In 2022, the town spent $50 million on these programs along side the $5 billion national commitment for community violence intervention programs under President Joe Biden’s Build Back Better Act.


This article was originally published on : www.blackenterprise.com
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Health and Wellness

Tyler Lepley and Miracle Watts are engaged!

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One of the web’s hottest couples, Miracle Watts and Tyler Lepley, 37, are about to begin planning their wedding. Watts shared her engagement photo on Instagram, and the post has since gained nearly half one million likes.

The actress and social media personality captioned the photo with an engagement ring. The photo shows a white heart-shaped garland of flowers with the words “Will you marry me” in the center. Lepley smiled as he knelt on one knee, holding his future wife’s ring finger. The stars wore all black of their engagement photo and looked dazzling and joyful.

This engagement may come as a surprise to some fans, considering Miracle recently gained popularity after asking a matter about how long it should take a person to marry a girl during Q&A on her YouTube canal.

“I have a question. Do you think it is disrespectful for a man not to marry a woman after being with her for a certain number of years if they both agree to it? marriage is something they need?” she asked in a YouTube video.

Answering her own query, Watts replied, “Yes. I do. Yes, and we’re getting near that time… Better get your act together.

Lepley told a social media commenter on the time that the engagement was “closer than you think” and lower than six months later he popped the query. The actor has actually pulled himself together and is doing all the things in his power to make the matter official.

The engaged couple met on the set of P-Valley in 2021 and since then they’ve been like two cents in a pod. Over the years, we have seen them share glimpses of their love, whether it was Tyler washing Miracle’s braids, vacationing in Bermuda, or popping up at a club.

They now even have a tangible piece of their love; the couple gave birth to their first child together, a boy named Xi Leì Lepley, in October 2022.

The actor also has two children, Leo and Jade, together with his ex April King.

Congratulations to the couple and we will not wait to see their story unfold live!

This article was originally published on : www.essence.com
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Health and Wellness

Indigenous people are 4 times more likely to die from diabetes. We need to better understand how exercise can help

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It is estimated that just about 1.9 million Australians suffer from diabetes, and the variety of these people is increasing. In the years 2013–2023, the whole variety of people with diabetes in the whole country increased by 32%.

As within the case of a series health conditionsdiabetes disproportionately affects Aboriginal and Torres Strait Islander people.

Indigenous Australians are three times more likely diagnosed with diabetes than non-Indigenous Australians. Are 4.4 times more likely die from this.

Among other things, physical activity plays a very important role in stopping and treating type 2 diabetes. However, our latest study, published within the journal Medical Journal of Australiashows that we do not know enough concerning the role of physical activity in stopping and managing type 2 diabetes in First Nations people.

What is diabetes?

Diabetes is a condition wherein it occurs an excessive amount of glucose (sugar) within the blood. There are several types of diabetes, but probably the most common is type 2 diabetes. In people with type 2 diabetesthe body becomes resistant to the motion of insulin – a hormone that regulates blood sugar levels.

Risk aspects for type 2 diabetes include a family history of diabetes, being obese and hypertension.

The high rate of diabetes in indigenous communities is essentially influenced by… social determinants of health. For example, we all know food insecurity disproportionately affects Aboriginal and Torres Strait Islander people, particularly in rural and distant communities. This can make it difficult to stick to a healthy food regimen, which in turn affects your overall health.

People in distant indigenous communities in addition they often have poorer access to education and employment opportunities, adequate housing and high-quality health care. All these aspects can contribute to worsening health.

First Nations communities do especially high stakes younger onset type 2 diabetes (often defined as diagnosis before the age of 40).

If diabetes shouldn’t be treated effectively, it can lead to numerous complicationsincluding long-term damage to the guts, kidneys, eyes and feet. Diabetes can affect all elements of an individual’s life, including their life sanity.

People with diabetes need to monitor their blood sugar levels.
Krakenimages.com/Shutterstock

Lifestyle interventions (food regimen and physical activity) are generally really helpful as a part of the treatment plan. for type 2 diabetes.

We wanted to understand how physical activity interventions could help Aboriginal and Torres Strait Islander people with diabetes.

Our research

There is powerful evidence that it plays more than simply a task in stopping diabetes exercise is helpful for people already diagnosed type 2 diabetes.

Physical activity is related to lower levels glycated hemoglobin within the blood (an indicator of glucose control), reduced levels of lipids within the blood equivalent to cholesterol, and weight reduction. The evidence suggests a mix aerobic and resistance exercises could also be better than either mode alone.

We reviewed research examining the impact of physical activity interventions and programs on the prevention and management of type 2 diabetes amongst First Nations Australians.

We only found nine studies that investigated physical activity interventions to prevent or manage type 2 diabetes in Indigenous adults.

There is evidence linking physical activity with improved outcomes for Indigenous Australians with type 2 diabetes. However, the worth of the outcomes was affected by weaknesses within the study design and the shortage of Indigenous involvement within the design and conduct of the studies.

A man running along the road.
Exercise is very important in stopping and treating type 2 diabetes.
sutadimages/Shutterstock

The high-quality evidence gap

There are many elements of stopping and managing diabetes that tend to be more difficult for people in First Nations communities, especially those living in rural or distant areas.

Additionally, latest technologies that can help manage diabetes, equivalent to continuous glucose monitorsare often very expensive.

It is incredibly vital what Indigenous Australians with diabetes have access to appropriate support for diabeticseducation and services.

In particular, health, cultural, and socioeconomic differences may impact participation in physical activity. What constitutes realistic exercise opportunities may differ for Aboriginal and Torres Strait Islander people compared to other Australians.

Previous data has shown that Indigenous Australians are less likely to socialize recommendations for physical activity than non-Indigenous Australians.

Factors that will influence physical activity levels amongst First Nations people include access to protected, accessible, family-friendly, and inexpensive places to exercise. These could also be limited in regional and distant communities.



Overall, we found a scarcity of reliable data on whether and what kinds of exercise may profit Aboriginal and Torres Strait Islander people with type 2 diabetes.

Given that physical activity is the cornerstone of treatment for type 2 diabetes, we need more rigorous research on this area. These studies should be well designed and culturally appropriate. They must engage Aboriginal and Torres Strait Islander people in any respect levels of the research process.

Targeted research will help us discover the perfect ways to increase physical activity and understand its advantages for Indigenous people with type 2 diabetes.

This article was originally published on : theconversation.com
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