Franchise gameThe first and only African American Franchise Symposium and Trade Show in the U.S., held its second annual event on August 16, 2024 in Plano, Texas. The event, which was spearheaded by The Franchise Player, Tarji Carter, marketing expert Dessie Brown Jr., and brand consultant Daylon Goff, was held on the Yum! Restaurants International Corporate Campus. The symposium brought together industry experts and leaders to debate the secrets to success, challenges, and opportunities in franchising.

(Photo credit: Donnie R. Word II)

This yr’s theme, “Own Your Future: Franchising as a Path to True Independence,” was the focus throughout the day. There were many notable highlights, but in keeping with Tarja Carter, “One of the most memorable moments at The Franchise Game 2024 was an incredible fireside chat with our esteemed guest, Roland Parrish, and the incredible Lady Jade. Roland’s story of how he used his success to revitalize a struggling community in Dallas through his foundation is truly inspiring. And his sponsorship of Charlie Pride’s internship with the Texas Rangers Baseball Club shows just how deep his commitment runs. But what really stole the show were the priceless gems he dropped, encouraging everyone to lead with integrity, not greed. His words hit home in a powerful way and left the audience feeling inspired, motivated, and ready to make a difference.”

James Fripp, Chief Equity, Inclusion & Belonging Officer at Yum! Brands made a big impact at this yr’s Franchise Game by offering two scholarships to the Yum! Franchising Bootcamp through the Executive Education Program on the University of Louisville! This opportunity is an actual game-changer for 2 lucky participants who will now have the prospect to delve into the world of franchising and gain invaluable knowledge to advance in their entrepreneurial journey. What a unbelievable gesture of support and empowerment from James and Yum! Brands!

This yr, there have been twice as many exhibitors, including Ben & Jerry’s, American Franchise Academy, Nebo Law Firm, Dine Brands (IHOP, Applebee’s and Fuzzy’s Taco Shop), GoTo Foods (Cinnabon, Carvel, Schlotzsky’s, Moe’s Southwest Grill, Jamba Juice, McAlister’s Deli and Auntie Anne’s), Smoothie King, Potbelly Sandwiches, KFC, European Wax Center, Inspire Brands (Dunkin’, Baskin Robbins, Arby’s, Buffalo Wild Wings, Jimmy Johns and Sonic Drive-In), EATS Broker (restaurant brokerage), ATenantCo (business real estate), Orchatect (IT infrastructure solutions) and Chick N Max.

I had the pleasure of participating in the symposium and trade fair, representing Ben & Jerry’s and reporting on the event BLACK ENTREPRENEURSHIP readers. In my role as a franchise development consultant for the brand, I shared with The Franchise Game participants details about Ben & Jerry’s industry-leading racial equity incentive program, which offers a big reduction in franchise fees and waives licensing fees for BIPOC candidates interested in ownership. “It’s definitely one of the most, if not the most aggressive incentive programs in the game,” Carter said. “We were also very grateful to partner with Ben & Jerry’s, who generously donated ten tickets for students at the University of North Texas at Frisco to participate in The Franchise Game and experience the world of franchising firsthand. It’s all about creating opportunity and access, and we’re so grateful for Ben & Jerry’s commitment to making a real difference!”

After the massive success of The Franchise Game 2024, planning is already underway for 2025. Carter said, “2024 was an absolute blast! We’ve doubled in size, with a bigger, better, and bolder program that sets the stage for something truly special. Our partnership with Yum! Brands has been phenomenal, and I’m excited to announce that we’re returning to their Plano Corporate Campus for The Franchise Game 2025 — and trust me, it’s going to be EPIC! We’re already gearing up for next year, ready to welcome more Texas entrepreneurs and give them the tools, connections, and inspiration they need to succeed as franchise owners. I can’t wait to see everyone there!”

To learn more about The Franchise Player and events, go to pl.franchiseplayer.com.

As more workers are forced to return to the office and work remotely, research shows that workplace well-being is on the decline. The numbers are even lower for Black workers.

A brand new report from the Human Capital Development Lab at Johns Hopkins Carey Business School in partnership with Great Place to Work reveals that workplace well-being peaked in 2020. But the annual survey of greater than 1.5 million people at greater than 2,500 corporations measured the “climate of well-being” and found According to reports, this number has been systematically decreasing since 2020.

The decline varied by industry and a few demographics. Healthcare and retail/hospitality corporations had the bottom scores, while black, women and younger workers scored lower on well-being than white, men and older workers. Southern workers scored higher on well-being than their counterparts.

“The COVID pandemic has heightened employers’ awareness of the importance of wellness, and many top organizations have been working to create a positive work climate,” said Michelle Barton, Ph.D., assistant professor at Carey and co-author of the report. “The challenge now will be to integrate these practices into everyday work life, rather than simply as a response to the crisis.”

The researchers used five criteria to measure each company’s “climate of well-being”: financial health, meaningful connections, mental and emotional support, personal support, and a way of purpose. Employers who put money into their employees’ well-being, each financial and emotional, scored higher.

Male workers consistently reported higher workplace well-being scores than female workers, reflecting a gender pay gap that widened in 2023 for the primary time since 2020. Meanwhile, Black workers had the worst well-being between 2021 and 2023 compared with white workers, who ranked first, and Asian workers, who were the one group whose well-being matched or exceeded that of white workers over the five-year period.

Black women had the worst overall well-being compared to Asian men, who had the best well-being scores and the biggest gap compared to women.

“These significant differences underscore the continued need for organizations to address issues of equity, inclusion and belonging for all employees,” the report said.

The report found a transparent positive correlation between flexible working and improved worker well-being. Companies where 75% or more of their employees could work remotely part-time had the best well-being scores, while those where lower than 25% of employees had distant work options had the bottom scores.

“For employees, flexibility provides the means to effectively manage work-life balance while meeting personal and family needs, such as childcare and eldercare,” the report says. “For employers, it can support higher levels of employee engagement and productivity, while also fostering an atmosphere of well-being.”

Tupperware is one in every of the few iconic brands that just about every Australian has encountered at the very least once.

Some, like me, grew up watching their mothers throw “Tupperware parties” for their friends on the weekends. Others used those unmistakably colourful containers to hold their lunches to work or make wonderful meals in the microwave.

So what could have gone so incorrect that the corporate is now… filed for bankruptcy in the United States?

Tupperware is one in every of the world’s most famous proponents of the business model referred to as “multi-level marketing.” However, its model has fallen under serious recent pressures in the digital age.

The company’s restructuring director summed it up best: writing in the event of filing an application with the bankruptcy court:

Almost everyone knows what Tupperware is, but even fewer know where to search out it.

So what exactly is multi-level marketing? And what lessons might Tupperware’s collapse hold for the broader sector?

What is multi-level marketing?

As a standard multi-level marketing entrepreneur, you don’t display your goods for sale on the shelves of supermarkets or malls.

You as an alternative recruit salespeople who sell your products to individuals, earning a commission on sales somewhat than a salary.

But that’s normally not the one way they will earn money. There are also financial incentives for recruiting recent salespeople, which may move them up in the corporate. Hence the term multi-level marketing, or MLM.

This marketing method had several benefits when it appeared.

People at the underside could see the incentives received by those above them, which helped keep each engagement and brand sentiment high. Many MLM brands still hold massive award shows to rejoice their biggest and best earners.

For customers, it was exciting to be invited to a celebration, to feel like part of somebody’s inner circle of friends. You could hang around, socialize, and possibly even spend somewhat money to assist a friend.

For the brand, this meant a ready-made customer base and product distribution network.

The MLM brand could also avoid a number of the larger overhead costs, like rent and salaries, that may cripple a standard retail model when times get tough. Sounds ideal, right?

Business model under pressure

In recent times, quite a lot of macroeconomic and cultural aspects have progressively been limiting the sales and profitability of a number of the largest players in the MLM sector.

Tupperware’s troubles were brewing for years. The company had I didn’t notice a rise in sales from the third quarter of 2021, and in 2023 it needed to urgently restructure its debt to stay solvent.

Before declaring bankruptcy, the corporate’s shares (listed on the New York Stock Exchange) were already dropped by about 75% only in 2024.

In August, one other major MLM, perfume and cosmetics giant Avon also filed for bankruptcy. While “flood“lawsuits” was a hot topic, Avon’s direct selling model had also been under pressure for years.

What happened?

Times, people and culture change. Many early MLMs, comparable to Tupperware and Avon settled in and thrived probably the most in an era that has long since passed.

Far fewer women worked full-time, in order that they were at home. Success stories offered hope and connections during what was effectively a difficult and lonely time of raising children in suburban Australia in the mid- to late twentieth century.

Since then, the speed of full-time employment for women has skyrocketed, meaning many brands have had to regulate their strategy.

Avon admitted as much in late 2023 when it announced plans to open its first brick-and-mortar stores in the UK. The company faced constantly falling sales during the last decade.

At that point, CEO Angela Cretu he said:

Women used to remain at home, but now they exit to work, and we have now to follow them wherever they spend their time and make the service as convenient as possible.

Failure to reposition the brand

The culture has modified, too. Asking your mates to make your life higher at their expense may now look like nothing much to anyone however the person receiving the cash.

Tupperware can have been a secure lunch box, nevertheless it was also your mom’s brand. It had a retro feel, nevertheless it wasn’t necessarily cool.

Perhaps he was a victim of his own success. warranty program for substitute covers freed from charge – for a product whose lids are easily lost or damaged – it’s one of the crucial consumer-friendly marketing programs I’ve ever heard of.

However, in the face of declining sales, this marketing strategy ensured that many individuals didn’t have to buy recent packaging and didn’t have to think about the brand’s newer products.

The flood of cheaper competitor products with very similar designs also had a negative impact on the brand.

In 2022, after a long time of direct selling, Tupperware made a radical change and placed its products on shelves at Target in the U.S. It can have been too little, too late.

New “extracurricular activities” for the digital age

Tupperware, like many MLMs, was not adapted to the digital changes we have now seen in the last decade. At the identical time, a brand new generation of “side hustles” has emerged and flourished – but importantly, online.

Unlike the MLM model, platforms like Amazon or Etsy allow someone to have their very own virtual storewhich can potentially provide them with higher earnings at an earlier stage.

They should still have tiers, but they’re more like franchises than a tier-based system. We now hear more words like “partner,” “associate,” and “partner” when describing people in online marketplaces.

However, many traditional MLMs still exist. The strong brand connection they’ve with a few of us is the envy of the fashionable marketer. Some will make that leap into the approaching generations. Some is not going to.

Why? Adaptation and market knowledge. Good marketing comes right down to knowing your people well. Who they are surely and what culture influences them.

In any case, Tupperware will likely at all times hold a special place in many individuals’s hearts. Or at the very least in their cupboards.