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When does it make sense to go back to school?

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Originally published on July 5, 2015.

T. Cleo Austin says she realized at a young age that one of the simplest ways to achieve her financial goals was to change into her own boss, like her childhood idol Dominique Deveraux, a personality from the Eighties TV series.

Austin was also inspired by Oprah Winfrey’s multi-layered empire and decided to further her education so she could create her own empire within the health and wellness industry. “I often refer to myself as an Oprahite,” she says. Through her marketing strategy, Austin developed a method that may generate multiple streams of income: private practice, writing, public speaking, and product sales.

The 49-year-old entered the health and wellness industry after years in the company and entertainment worlds, where she held executive positions at high-end hotels and luxury automotive firms. She worked as a wardrobe stylist, prop designer and spokesperson for the ’95 BET Presents the Biggest Hip Hop Tour, which featured stars Jodeci and Mary J. Blige. Austin also founded a South Florida hip-hop club called the Undaground Compound, which lasted two years.

She says she knew each stop on her journey was temporary as she looked for her true passion. In 2009, while working at Allianz Global Investors, a colleague noticed Austin’s interest in metaphysical books and suggested she look into acupuncture. In June 2010, Austin applied to Pacific College of Oriental Medicine (PCOM) in New York City and commenced a four-year program the next yr, graduating in December. At PCOM, Austin will earn an associate degree in massage therapy, a bachelor’s degree in science and a master’s degree in acupuncture.

“I wanted to do something that better reflected my philosophy of life and working in a field I’m passionate about,” Austin says.

Now a full-time student, she takes six classes a semester and one clinical shift. Austin says the full immersion her studies require leaves no room for paid work, despite tuition costs that she says range from $27,000 to $36,000 a yr, depending on the variety of classes and clinical shifts she does.

“On top of that, there’s another $27,000 a year for living expenses, books and tutoring,” he says. After graduation, he expects the full cost of this advanced training to be $100,000.

Austin financed her education with student loans and covered living expenses with personal savings she had amassed throughout her profession. “I was able to survive for four years without working or receiving assistance except for student loans,” Austin says. “I don’t repay my loans while I’m enrolled in full-time studies. After graduation, I plan to repay the loans with income from my work as an acupuncturist and massage therapist.

Paying off debts, paying off debts

After graduation, Austin plans to work part-time at a rehabilitation center three days per week, devoting the opposite two workdays to constructing his private practice. He expects to earn $3,500 to $5,000 monthly in his first yr.

“These numbers are based on a business plan project in a classroom at PCOM. They are based on real-time data analysis of the acupuncture and other complementary and alternative health services industry. Health insurance (from my clients) covers rehabilitation, so I am guaranteed a small salary to supplement my income while I build my private practice. My expectations are conservative for the first two to three years.”

Austin is confident in her initial predictions because she already has some contacts on the clinic.

“As part of my internship at the clinic, I am starting to build a steady clientele. I also help out at workshops and internships organized by my school, where I meet hundreds of new potential patients each year. I take advantage of every opportunity to build relationships and, perhaps, have the people I treat as students follow me after graduation and become my patients.”

But a non-public practice is barely a part of Austin’s plan. She wants to offer her medical services abroad, specifically in Arusha, Tanzania. She volunteered with a nonprofit group and paid $3,500 for the trip out of her savings. The trip made such an impression that she included a nonprofit/for-profit enterprise in Tanzania in her marketing strategy after college.

“I am creating a charity event as part of African Integrative Medicine called the EAST Africa Music Festival, which will be one of the fundraising events for my AIM initiatives, including mobile medical clinics.”

Austin is working with schoolmates and friends in Tanzania. “I can’t go into detail yet, it’s a huge team effort, but a fee for my services has been agreed and I’m comfortable with that,” he says.

“Given my aspirations, I expect to earn between $7,500 and $10,000 per month in the future with combined employment.”

Austin has it all planned out “according to a strict business model I learned at school. Leaving no room for excuses—age, debt, time commitment—Austin made it a priority to take steps to maximize her earning potential through education in her 40s.

Austin’s combination of skilled experience, current training, and entrepreneurship is how she will strategically craft a plan to generate and sustain a marketing strategy. She suggests:

Do your self-analysis homework

Make an honest assessment of your strengths, weaknesses, likes and dislikes about being your individual boss. Ask yourself if you’ve the leadership qualities and are confident enough to construct a practice from scratch. You may resolve that being a part of a bunch practice or working for an establishment can be best. Try to answer these questions objectively, because it is crucial to know where you might be ranging from before you may plan your profession.

Continuing Education Plan

“Like medicine, new advances are emerging every day,” Austin says. “To keep my future practice relevant, I need to build into my business plan the regular updating of my qualifications. At the low end, I plan to spend $3,000 a year on continuing education; at the high end, up to $15,000 if I have to study abroad.”

Align your social goals with our business and life plan

“As is my case, I have a deep desire to continue my efforts in Tanzania,” Austin says. “So I’ve made it part of my business plan to develop different initiatives that will have a lasting impact on this community. When you start an entrepreneurial venture, it should be something you’re passionate about.”


This article was originally published on : www.blackenterprise.com
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Business and Finance

DryMerge raises $2.2M in seed funding

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DryMerge is an organization founded by two friends who’ve known one another since elementary school, raised $2.2 million in seed funding. Yale University dropout Edward Frazer and University of Wisconsin graduate Samuel Brashears founded the corporate in 2023 and still run it today.

According to a press release, the corporate’s product streamlines user processes while saving time. “We founded DryMerge about a year ago with the idea that we could use AI to automate API integrations for developers. This year, our vision became much bigger—we realized we wanted to automate repetitive work for everyone, not just API integrations for developers,” Frazer wrote.

Frazer continued, “Work automation makes people’s jobs 10 times more enjoyable. Thousands of DryMerge users save hours every day by automating CRM data entry, support requests, targeted outbound calls, web research, and more. We think what our users do is amazing, and we spend almost all of our time helping them save more time.”

According to a press release, the corporate has received funding from Y Combinator, Garage Capital, Goodwater Capital, Ritual Capital, and Breakpoint Capital. It has also received angel investments from Umur Cubuku of Citus Data, JJ Fiegelman of Way Up, Kulveer Taggar of Zeus, and Nate Matherson of Positional, amongst others.

According to At first, the couple was unsure about their enterprisefuture. It took them a while to work out the best way to construct a product that may be useful to many users.

“…I’m a fairly young founder—I dropped out of Yale to build a company, and my co-founder Sam just graduated from the University of Wisconsin,” Frazer wrote on his LinkedIn page. His early confidence in what they were working on could border on arrogance, until he modified after receiving feedback.

Frazer continued: “I knew very little about how people worked, what problems they had, and how to solve them—and importantly, I didn’t care—I figured it was enough to build some cool technology and watch users come out of nowhere.”

Frazer concluded, “It wasn’t until halfway through that we realized that ‘cool tech’ was a useless value proposition—we had to talk to over 100 people from different segments like customer success, support, other founders, etc. before we had a solid picture of what people’s actual workflows looked like, and only then did we start building something valuable.”

The couple was also recent participants of the thirty eighth Demo Da Y Combinatory. In its blog post concerning the event, Y Combinator guarantees to speculate in each company it selects to participate in the YC Winter 2024 Batch for the corporate’s entire life. Out of greater than 27,000 applications, only 260 corporations were chosen, making its acceptance rate of lower than 1% one in every of the corporate’s most selective metrics. Y Combinator is increasingly specializing in corporations that leverage AI to facilitate practical applications of AI technologies and huge language models, which perfectly describes DryMerge’s mission and purpose.

According to , when their product works, users have a much easier time. While there are occasional mistakes, resembling the platform misunderstanding a user’s command or request, the platform still has potential. However, it’s one in every of the newest entries in an increasingly crowded platform-as-a-service integration market that’s currently expected to achieve $2.7 billion in market share by the tip of 2024.

However, Frazer is confident that he’ll have the option to realize a foothold in the market, regardless that his current user base is around 2,000.

“Our users range from online fashion retailers to school administrators to asset managers—the vast majority of whom have never touched a single line of code,” Frazer said. “They use us to save hours a day on tasks ranging from customer service automation to data entry to customer relationship management.”

Frazer continued, “We believe there is a huge opportunity for enterprise in simplifying automation and delivering easy-to-use tools that empower non-technical people.”


This article was originally published on : www.blackenterprise.com
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Starbucks North America CEO Michael Conway retires

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Starbucks, Black History Month


Starbucks North America CEO Michael Conway, who was appointed to the position in April after the corporate struggled with weak demand for its pricey coffee drinks in addition to ongoing customer boycotts over its ties to Israel and treatment of the coffee chain’s employees, he retired.

According to , Conway will remain with Starbucks North America in an advisory role through the top of 2024. Previously, as the corporate’s group president, Conway oversaw Starbucks’ international and channel growth.

In July, then-Starbucks CEO Laxman Narasimhan indirectly pointed on the role the boycott of Israel’s bombing of Gaza played, saying through the company’s quarterly earnings conference call: “Headwinds continue in the Middle East, Southeast Asia, parts of Europe where there are widespread misconceptions about our brand.”

Though Vox’s Starbucks December 2023 Issues Analysis did circuitously blame the coffee chain’s problems on boycotts, but they can’t be completely ruled out as one in every of many aspects chargeable for the corporate’s lack of $1$1 billion market value.

But some experts, like Allison Horton, head of analytics at Memo, say Starbucks’ troubles stem from a rather more pervasive problem: customers aren’t concerned with its products.

“Last year’s success for Red Cup Day was likely due in part to heightened awareness of the event — as evidenced by increased public engagement with news about the promotion,” Horton said. “We don’t see news readership data indicating that this year’s decline is strictly correlated with labor strikes or boycotts, but rather due to lower consumer awareness and general interest.”

As for Conway, Starbucks opted not to rent a successor, as a substitute naming Sara Trilling, president of Starbucks North America, to move up retail operations for the North American market. According to , Conway’s retirement is one other change at Starbucks after Brian Niccol, former CEO of Chipotle, was appointed as the brand new CEO of Starbucks.

In an open letter, Niccol turned his attention to changing the culture at Starbucks.

“We are committed to elevating the in-store experience — ensuring that our spaces reflect the sights, smells and sounds that define Starbucks,” Niccol wrote.

Niccol added: “Our stores shall be lingering spaces with comfortable seating, thoughtful design and a transparent distinction between grab-and-go and dine-in options.

Niccol also said he desires to “spend time in our stores and support centers, meet with key partners and suppliers, and work with our team to take those critical first steps.” He also believes the Starbucks experience needs an update, saying that visiting a Starbucks within the U.S. “can feel transactional, the menu can feel overwhelming, the product is inconsistent, the wait is too long, or the handover is too hectic. These moments are opportunities for us to do better.”


This article was originally published on : www.blackenterprise.com
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JAY-Z Cuts Ribbon at Fanatics Sportsbook Opening in Jersey

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Brooklyn-born billionaire JAY-Z officially entered the sports betting industry with the grand opening of the primary Fanatics Sportsbook at the Ocean Casino Resort in Atlantic City.

The “Hard Knock Life” announcer cut the ribbon while his partner in the enterprise, Fanatics founder and CEO Michael Rubin, was there together with Fanatics Betting and Gaming CEO Matt King and Ocean Casino Resort CEO Bill Callahan at the Sept. 15 event.

According to , immediately after the ribbon-cutting ceremony, 15-time PGA golfer Justin Thomas was the primary person to place bet at the venue. He placed a $100 bet on his alma mater, the Crimson Tide, to win the NCAA football championship.

Although the ribbon-cutting ceremony only recently took place, the 1,100-square-meter facility has been open since September 5.

announced that Quavo, Jalen Rose, Dez Bryant and Ryan Clark Also attended.

JAY-Z has greater plans for the betting industry.

Two years ago, JAY-Z and his group Roc Nation joined SL Green and Caesars Entertainment announce they try to open a brand new, state-of-the-art gaming facility at 1515 Broadway in Times Square, New York City. Roc Nation has taken out promoting in several distinguished New York publications, including , , and in an open letter addressing “conflicting parties” attempting to “spread disinformation” about their casino plans.

A trio of independent corporations imagine the property, which will likely be called Caesars Palace Times Square, cause seven million recent visitors to Times Square. Native New Yorkers and tourists will bring billions of dollars in economic advantages to Broadway and surrounding businesses.

No public decision has yet been made regarding opening a casino in the town center.


This article was originally published on : www.blackenterprise.com
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