Education
Standing out in the ESSENCE festival market: branding tips for entrepreneurs
NEW ORLEANS, LOUISIANA – JULY 02: View of NYX during the 2023 ESSENCE™ Cultural Festival at the Ernest N. Morial Convention Center on July 2, 2023 in New Orleans, Louisiana. (Photo: Erika Goldring/Getty Images FOR ESSENCE)
The ESSENCE Cultural Festival shouldn’t be only a celebration of culture and music; additionally it is a bustling marketplace where entrepreneurs gather to showcase their brands and products. This event provides a terrific opportunity for many corporations to achieve a various audience and make a long-lasting impression.
However, with many vendors competing for attention, standing out requires strategic branding and marketing. Whether you are an experienced exhibitor or a first-time attendee, listed below are some essential branding tips to assist your organization shine at the ESSENCE Cultural Festival.
Know your audience and tailor your message
Understanding your audience is crucial to effective branding. The ESSENCE Cultural Festival attracts a various audience interested in fashion, beauty and wellness. Tailor your brand message to resonate with this audience. Highlight how your services or products meet their needs and align with their values. Develop your storytelling, visuals and interactions to make sure your brand message is evident, compelling and relevant.
Create a memorable visual identity
Your stand and visual presentation are your first impression on potential customers. Invest in eye-catching signage, banners and displays that reflect your brand’s personality and values. Use colours, fonts and pictures that align together with your brand identity. Consistency is essential across all visual elements – from stand design to promotional materials and packaging. A consistent and skilled appearance will attract attention and construct credibility.
Enjoy interactive experiences
Capture attendees’ interest with interactive experiences that showcase your services or products in motion. Consider demonstrations, samples, or interactive displays that allow visitors to interact directly together with your brand. Create unforgettable moments that may leave a positive impression and encourage participants to study your offer. Personalized interactions can foster deeper connections and increase the likelihood of conversions.
Use social media and influencers
Use the power of social media before, during and after your event to extend your brand’s visibility. Use event-specific hashtags, share behind-the-scenes content, and have interaction with attendees online. Collaborate with influencers or partners who resonate together with your audience to extend your reach and credibility. User-generated content and positive testimonials from influencers can improve your brand’s fame and attract latest customers.
Offer exclusive promotions and gifts
Attract festival goers with exclusive promotions, discounts or limited-time offers that create a way of urgency. Consider offering festival-related packages or incentives that encourage immediate purchases. Engage attendees much more with brand-related giveaways and competitions that may increase traffic to your stand and create excitement around your brand. Make sure your promotions align together with your brand values and match your audience’s interests.
Observe and maintain relationships
Once the festival is over, reach out to potential clients and contacts you made during the event. Send personalized thanks emails, offer post-event promotions, or invite attendees to affix your mailing list to receive future updates. Building and nurturing relationships with potential customers is important to the long-term success of a brand. Maintain engagement through social media, email marketing and constant communication to maintain your brand front and center.
Participating in the ESSENCE Cultural Festival trade fair offers entrepreneurs unparalleled opportunities to showcase their brands and have interaction with a various and engaged audience. By implementing strategic branding tips – corresponding to understanding your audience, making a memorable visual identity, engaging in interactive experiences, leveraging social media, offering exclusive promotions and cultivating relationships – you may effectively stand out and maximize your impact at this prestigious event. Prepare well, stay true to your brand values, and seize the opportunity to raise your corporation in the vibrant ESSENCE Fest Marketplace.
Education
Florida education officials report hundreds of books pulled from school libraries, including Toni Morrison, Richard Wright and Maya Angelou
TALLAHASSEE, Fla. (AP) – Toni Morrison’s “The Bluest Eye.” “Forever” by Judi Blume. “Slaughterhouse Five” by Kurt Vonnegut.
According to the newest information, all of them have been withdrawn from the shelves of some Florida schools list developed by the Florida Department of Education and containing books removed by local school districts.
Recent changes in state law have made it possible for fogeys and residents to take this motion challenge books to school libraries and required districts to submit an annual report to the state detailing which books were restricted of their schools. Florida continues to steer the nation in withdrawing books from school libraries, in accordance with an evaluation by the American Library Association and the advocacy group PEN America.
“Restricting access means limiting the freedom to read,” said Kasey Meehan of PEN America. “Students are losing the opportunity to access books that reflect their own life experiences, to access books that help them learn and to empathize with people who… have different life experiences.”
The list, published for the 2023-2024 school yr, includes titles by American literary icons similar to Maya Angelou, Flannery O’Connor and Richard Wright, in addition to books which have turn into top targets for censorship across the country as a consequence of LGBTQ+ characters, discussions about gender and sexuality and descriptions of sexual encounters, e.g. “All Boys Aren’t Blue” by George Johnson and “Gender Queer” by Maja Kobabe. Supporters of conservatism have described such content as “pornographic.”
The list of books removed from libraries also includes Holocaust accounts similar to “The Diary of Anne Frank: A Graphic Adaptation” and “Sophie’s Choice.” It’s an analogous story with the graphic novel, an adaptation of “1984,” George Orwell’s groundbreaking work on censorship and surveillance.
“Everywhere from Toni Morrison to Alice Walker to Slaughterhouse-Five to George Orwell,” said Stephana Farrell, co-founder of the Florida Freedom to Read Project, which tracks book challenges within the state. “If you take the time to look through this list, you will see that there is a problem with… this movement.”
In an announcement to the Associated Press, a spokesman for the Florida Department of Education maintained that no books have been banned in Florida and defended the state’s efforts to remove “sexually explicit material” from schools.
“Once again, far-left activists are promoting the book ban scam to Floridians. “The better question is why these activists continue to fight to expose children to sexually explicit material,” spokeswoman Sydney Booker said.
The list shows that the number of book withdrawals varies widely across the state, with some districts reporting no restrictions and others reporting hundreds of titles pulled from shelves. Farrell of the Florida Freedom to Read Project said that based on the group’s evaluation of public records, the department’s report is an undercount since it doesn’t include books removed in consequence of an internal staff review, only those withdrawn in consequence of a grievance filed by a parent or resident.
Farrell believes that almost all Florida parents want their children to have broad access to literature.
“We live in a country where parental rights should be recognized, heard and taken into account,” Farrell said. “We are asking for accountability and an accurate record of the impact of these laws on our children and what is available to them.”
Schools have restricted access to dozens of books by Stephen King, a master of the horror genre known for bestsellers similar to “It” and “Pet Sematary.” Clay County officials also found his book, “On Writing: A Memoir of the Craft,” inappropriate for college kids.
King, who spends part of the yr in Florida, talked about attempting to get his books out of students’ hands, urging readers to run to the closest library or bookstore.
“What the hell?” In August, King posted on social media reacting to the choice of some Florida schools to drag his books from shelves.
Multiple school districts in Florida have filed legal challenges for restricting students’ access to books, including Escambia County, which is being sued by PEN America and Random penguin housethe biggest publisher within the country.
Nassau County School District in September settled lawsuit brought by the authors of “And Tango Makes Three,” an image book based on the true story of two male penguins who raised a chick together at New York’s Central Park Zoo. Under the terms of the settlement, the district needed to return three dozen books to the shelves.
Education
Issa Rae meets with Georgia law students
Rae will speak to students about legal issues related to her success.
Georgia State University College of Law announced that Issa Rae will meet with students to debate the legal elements of her successful profession as a part of the course “The Legal Life of Issa Rae.”
On November 7, the producer-actress will hold a hearing at Rialto Art Center. The visit is the culmination of a course exploring Rae’s decades-long profession within the entertainment industry. Rae’s profession provides a wealth of legal diversity to explore as her profession extends beyond visual entertainment.
The classes are held as a part of the “Legal Life…” series. The series was created by George State University law professor Moraima “Mo” Ivory.
As a professor at Georgia State College of Law, Ivory curated a series that examined the legality of maintaining a prestigious profession. As reported, Rae is a course subject this semester BLACK ENTERPRISES.
The creator’s team worked with Ivory to take an in depth take a look at the contracts that helped Rae secure her deals.
“With the support of her team, we will also have the unique opportunity to analyze her real-world deals and discuss how her approach to deals is shaping today’s entertainment landscape. We are incredibly fortunate to have this opportunity,” Ivory told .
It was classy access for 10 years value of contractual agreements to be analyzed.
“This is the first class where every contract was an actual contract with the artist,” Ivory said. “Students can see how real deals actually happen and what real entertainment lawyer Issa Rae has been doing over the last 10 years.”
Ivory, a professor and Fulton County commissioner, believes that the language of the law is vital and that the power to see the language in connection with a noteworthy product allows students to beat the barrier of unfamiliarity.
“You have to look at what people are actually doing and what is happening at the moment. The more familiar they become with the language, the faster they will be able to master it and start representing clients.”
According to Ivory, Rae’s family and business partners were instrumental in checking out the complicated details of her business. The course was attended by “Rae’s mother, siblings, network executives and members of her staff.”
The longtime artist began her profession on YouTube with “The Misadventures of Awkward Black Girl.” The show’s success led to a collaboration with host Larry Wilmore and a multi-show deal with HBO. Outside of television, Rae is a successful actress and producer of many shows including (2022). She also created her own media company HooRae media and music label Raedio.
Education
Inside a 1760 school for black children lies a complicated history of slavery and resilience
WILLIAMSBURG, Va. (AP) – The Virginia Museum is nearly finished with renovations the oldest surviving school within the country for black childrenwhere a whole lot of students, most of them enslaved, learned to read a curriculum justifying slavery.
The Colonial Williamsburg Museum also identified greater than 80 children who lined the pine benches within the 1760s.
These include 5-year-old Aberdeen, who was enslaved by a saddle and harness maker. Bristol and George, ages 7 and 8, were owned by a doctor. Phoebe, age 3, was owned by local taverns.
Another student, Isaac Bee, later emancipated himself. In newspaper advertisements calling for his capture, his slave warned that Bee “can read.”
The museum is scheduled to dedicate the Williamsburg Bray School on Friday and plans to open it to the general public within the spring. Colonial Williamsburg tells the story of Virginia’s colonial capital through translators and a whole lot of restored buildings.
The Cape Cod-style house was in-built 1760 and still includes much of the unique wood and brick. It will anchor a complicated story about race and education, but additionally resistance to the American Revolution.
The school rationalized slavery through religion and encouraged children to simply accept their fate as God’s plan. Yet literacy also gave them greater freedom of motion. Students then shared what they learned with relations and other enslaved people.
“We are not shy about the fact that this was a pro-slavery school,” said Maureen Elgersman Lee, director of William & Mary’s Bray School Lab, a partnership between the university and museum.
However, she said that within the twenty first century, school takes on a different meaning.
“It’s a story of resilience and resistance,” Lee said. “And I put the resilience of Bray School on a continuum that takes us to today.”
To emphasize this point, the lab has searched for descendants of students with some success.
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They include Janice Canaday, 67, who can also be the museum’s African-American community engagement manager. Her lineage goes back to the disciples of Elisha and Mary Jones.
“It grounds you,” said Canaday, who grew up feeling little connection to history. “That is where your power lies. And that’s what gives you strength, knowing what your family has been through.”
The Bray School was established in Williamsburg and other colonial towns by suggestion founding father Benjamin Franklin. He was a member of a London-based Anglican charity named after Thomas Bray, an English clergyman and philanthropist.
Bray School was unique for its time. Although Virginia waited until the nineteenth century to enact anti-literacy laws, white leaders in much of colonial America prohibited the education of enslaved people for fear that literacy would encourage them to hunt freedom.
White school teacher in Williamsburg, a widow named Ann Wagertaught roughly 300 to 400 students aged 3 to 10. The school closed together with her death in 1774.
The school constructing became a private home before being incorporated into the growing William & Mary campus. The constructing was relocated and expanded for various purposes, including student housing.
Historians identified this structure in 2020 using the scientific method of examining tree rings within the wood. Last yr it was transported to Colonial Williamsburg, which incorporates parts of the unique city.
The museum and university focused on restoring the school constructing, examining the curriculum and finding descendants of former students.
The lab was capable of link some people to the Jones and Ashby families, two free black households where students on the school lived, said Elizabeth Drembus, the lab’s genealogist.
However, these efforts faced significant challenges: most enslaved people were stripped of their identities and separated from their families, so limited records exist. And only three-year school plans survived.
Drembus talks to the region’s inhabitants about their family histories and backward work. He also examines 18th-century property records, tax documents and slave diaries.
“When you’re talking about studying people who were formerly enslaved, the records were kept very differently because they weren’t considered people,” Drembus said.
Reviewing the curriculum just got easier. The English charity cataloged the books it sent to colleges, said Katie McKinney, assistant curator of maps and prints on the museum.
The materials include a small spelling primer, a copy of which was in Germany, starting with the alphabet and progressing to syllables, e.g. “Beg leg meg peg.”
The students also received a more refined spelling book, certain in sheepskin, in addition to the Book of Common Prayer and other Christian texts.
In the meantime, the school constructing was mostly restored. About 75% of the unique floor has been preserved, allowing visitors to walk where the children and teacher once set foot.
Canaday, whose family roots return to 2 Bray school students, wondered during a recent visit whether any of the children “felt safe here, felt loved.”
Canaday noted that Teacher Wager was the mother of not less than two children.
“Did some of her motherhood translate into what she showed these children?” Canaday said. “There are times once we forget to follow the principles and humanity takes over. I’m wondering how persistently this has happened in these spaces.
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