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Standing out in the ESSENCE festival market: branding tips for entrepreneurs

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NEW ORLEANS, LOUISIANA – JULY 02: View of NYX during the 2023 ESSENCE™ Cultural Festival at the Ernest N. Morial Convention Center on July 2, 2023 in New Orleans, Louisiana. (Photo: Erika Goldring/Getty Images FOR ESSENCE)

The ESSENCE Cultural Festival shouldn’t be only a celebration of culture and music; additionally it is a bustling marketplace where entrepreneurs gather to showcase their brands and products. This event provides a terrific opportunity for many corporations to achieve a various audience and make a long-lasting impression.

However, with many vendors competing for attention, standing out requires strategic branding and marketing. Whether you are an experienced exhibitor or a first-time attendee, listed below are some essential branding tips to assist your organization shine at the ESSENCE Cultural Festival.

Know your audience and tailor your message

Understanding your audience is crucial to effective branding. The ESSENCE Cultural Festival attracts a various audience interested in fashion, beauty and wellness. Tailor your brand message to resonate with this audience. Highlight how your services or products meet their needs and align with their values. Develop your storytelling, visuals and interactions to make sure your brand message is evident, compelling and relevant.

Create a memorable visual identity

Your stand and visual presentation are your first impression on potential customers. Invest in eye-catching signage, banners and displays that reflect your brand’s personality and values. Use colours, fonts and pictures that align together with your brand identity. Consistency is essential across all visual elements – from stand design to promotional materials and packaging. A consistent and skilled appearance will attract attention and construct credibility.

Enjoy interactive experiences

Capture attendees’ interest with interactive experiences that showcase your services or products in motion. Consider demonstrations, samples, or interactive displays that allow visitors to interact directly together with your brand. Create unforgettable moments that may leave a positive impression and encourage participants to study your offer. Personalized interactions can foster deeper connections and increase the likelihood of conversions.

Use social media and influencers

Use the power of social media before, during and after your event to extend your brand’s visibility. Use event-specific hashtags, share behind-the-scenes content, and have interaction with attendees online. Collaborate with influencers or partners who resonate together with your audience to extend your reach and credibility. User-generated content and positive testimonials from influencers can improve your brand’s fame and attract latest customers.

Offer exclusive promotions and gifts

Attract festival goers with exclusive promotions, discounts or limited-time offers that create a way of urgency. Consider offering festival-related packages or incentives that encourage immediate purchases. Engage attendees much more with brand-related giveaways and competitions that may increase traffic to your stand and create excitement around your brand. Make sure your promotions align together with your brand values ​​and match your audience’s interests.

Observe and maintain relationships

Once the festival is over, reach out to potential clients and contacts you made during the event. Send personalized thanks emails, offer post-event promotions, or invite attendees to affix your mailing list to receive future updates. Building and nurturing relationships with potential customers is important to the long-term success of a brand. Maintain engagement through social media, email marketing and constant communication to maintain your brand front and center.

Participating in the ESSENCE Cultural Festival trade fair offers entrepreneurs unparalleled opportunities to showcase their brands and have interaction with a various and engaged audience. By implementing strategic branding tips – corresponding to understanding your audience, making a memorable visual identity, engaging in interactive experiences, leveraging social media, offering exclusive promotions and cultivating relationships – you may effectively stand out and maximize your impact at this prestigious event. Prepare well, stay true to your brand values, and seize the opportunity to raise your corporation in the vibrant ESSENCE Fest Marketplace.

 

This article was originally published on : www.essence.com
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Education

Literacy materials being withdrawn from many schools are facing new pressure from parents of children with reading difficulties

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literacy, school literacy, literacy materials in schools, student literacy, student reading rates, learning to read, theGrio.com

A lawsuit filed by two Massachusetts families deepens opposition to an approach to teaching reading that some schools proceed to make use of despite evidence that it will not be probably the most effective.

States across the country were modernization of reading programs for research-based strategies, generally known as “learning to read”, including an emphasis on sounding out words.

This week’s lawsuit takes aim at an approach that does not try this emphasize phonics. These include the time-tested “three clues” strategy, which inspires students to make use of images and context to predict words by asking questions comparable to: “What happens next?”, “What is the first letter of the word? ” or “What clues do the photos give?”

The families of the Massachusetts students who did this it was hard to read filed a lawsuit against authors and publishers who supported this approach, including Lucy Calkins, a lecturer at Teachers College at Columbia University. He is demanding compensation for the families allegedly harmed by the fabric.

Thousands of schools once used the three-signal approach as part of the “balanced literacy” approach advocated by Calkins and others, which focused, for instance, on having children read books they liked independently and spend less time on phonics or letter relationships and sounds. Over the past few years, greater than 40 states have passed laws emphasizing evidence-based and research-based materials, in keeping with the nonprofit Albert Shanker Institute.

It’s unknown how many school districts still use the programs at issue since the numbers aren’t monitored — but there are many, in keeping with Timothy Shanahan, professor emeritus of education on the University of Illinois at Chicago. Many teachers have been trained to show the three-pointer, so it could actually be used even in classrooms where it will not be part of the curriculum, he said.

He said research does show the advantages of teaching phonics, but there may be less information in regards to the three-cue method.

“There is no research that isolates the practice of teaching three-pointers – so we don’t know if it helps, hurts, or is just a waste of time (although logically it would seem to conflict with phonics, which may or may not be the case when teaching children),” he wrote in an email.

How

A key part of the sport is the tricue Reading the recovery programwhich was utilized in over 2,400 US elementary schools. In 2023, the Reading Recovery Council of North America filed a lawsuit alleging that Ohio lawmakers violated the authority of state and native boards of education through the use of a budget bill banning the three-pointer.

The new lawsuit accuses Calkins and other outstanding figures in the sphere of childhood literacy of using fraud to trick schools into purchasing and using flawed methods. The parents who sued alleged that their children had difficulty reading after studying in public schools in Massachusetts, where a 2023 Boston Globe study found that almost half of schools used materials that the state Department of Education deemed to be of low quality.

The lawsuit asks the court to order authors, their corporations and publishers to supply an early literacy program that features reading instruction for gratis.

One plaintiff, Michele Hudak of Ashland, said she thought her son was reading at an elementary level until fourth grade, when he had difficulty reading his assigned textbooks. By then, tests showed he was reading at an elementary level, the lawsuit said, “solely because he could successfully guess the words from the pictures.”

Calkins didn’t reply to an email looking for comment. It has maintained its approach, even adding more phonics to its literacy curricula, called units of study.

But last 12 months Teachers College announced it was closing the Reading and Writing Project, which Calkins founded, saying it desired to foster more conversation and collaboration between different approaches to literacy. Calkins has since founded the Reading and Writing Project in Mossflower to proceed her work.

“Teachers must use the best approach and differentiate their instruction depending on the specific child they are working with,” Calkins said in a video posted on the new project’s website.

Michael Kamil, professor emeritus of education at Stanford University, said that although Calkins dropped phonics, it is just one component of teaching children to read.

“There are lots of reasons why students don’t learn to read, and the reading program is very rarely the main reason,” Kamil said.

The Apollo Theater earns Kennedy Center recognition

This article was originally published on : thegrio.com
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Actor Michael Rainey Jr. donates $2.4 million to improve financial literacy in Staten Island schools

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Michael Rainey Jr., Staten Island Turkey Drive, R.A.R.E organization, theGrio.com

“Power Book II: Ghost” star Michael Rainey Jr. just made a significant move into power — starting this 12 months’s holidays early.

The 24-year-old actor has partnered with the Restoring America Through Recovery Education (RARE) Foundation to donate $2.4 million in financial literacy tools and support to three high schools in Staten Island, New York.

“A huge THANK YOU to (Michael Rainey Jr.) for sponsoring Port Richmond High School and providing each student and their parents with the necessary education in financial literacy and Equifax identity theft protection! Your commitment to empowering the next generation is truly inspiring,” RARE officials captioned the post on the web site Instagram.

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The post included a video from the day Rainey visited Port Richmond High School to present the organization with an enormous check. There, he spoke candidly about his financial literacy journey and posed for photos with students. School officials and community organizers were also available to talk to students about financial literacy.

“Together with the support of the RARE Foundation Board of Directors, this is the first step in our mission to ensure that every student in New York is financially prepared for adulthood,” the post continued. “This is just the beginning – there are many more schools to come! Let’s make financial literacy a priority for every student!”

According to the organization’s website, the RARE Foundation strives to provide disadvantaged communities with “essential financial recovery education and training.” By partnering with RARE, Rainey hopes to further empower disadvantaged and at-risk youth with sage advice in order that they can confidently navigate their financial future, local radio station HOT 97 reported.

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Rainey is from Louisville, Kentucky, and “Power Book II: Ghost,” a derivative of fifty Cent’s “Power” TV series, is ready in the five boroughs of New York City. In the spirit of the season, this wasn’t the one charity event Rainey took part in on Staten Island in recent days. According to videos uploaded to his Instagram Storiesthe actor also appeared on the Staten Island Turkey Drive, where he greeted guests and handed out T-shirts.


This article was originally published on : thegrio.com
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VSU is the first HBCU with an accredited social work program

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Virginia State University, HBCU, Accredited Social Work Program

Virginia State University (VSU) is making HBCU history with a brand new accredited program.


Virginia State University distinguishes itself from other Historically Black Colleges and Universities (HBCUs) by adding a Master of Social Work degree program. The advanced degree program will likely be the first of its kind accredited by the Council on Social Work (CWSE) to be offered at an HBCU.

The university announced the accreditation of the program on November 21 on the university’s official website. The program has been operating since 2022, but only now has it received full accreditation. CWSE grants accreditation retroactively, covering previous semesters through fall 2022.

With the addition of the program, VSU’s mission is to teach culturally and socially competent mental health experts to assist support and lift up your communities.

“Preparing graduates to systematically and strategically address the well-being of people who have experienced trauma. It is also committed to promoting human rights and social and economic justice through community engagement, advocacy and collaborative research that influences professional practice at the local, national and global levels,” the press release reads.

VSU is not the only HBCU that has found success in academia. BLACK ENTERPRISES it was recently reported that Jackson State University is the first HBCU to win the Founder’s Award from the National Academy of Inventors (NAI).

NAI was founded in 2011 and has welcomed over 700 fellows. The organization promotes and honors creativity, diversity and invention. To join this prestigious organization, a scientist must hold no less than one U.S. patent.

JSU is a founding member of the organization and boasts many successful innovators who’ve change into NAI scholarship recipients.

Introduced in 2012, Ernest Izevbigie obtained two patents that led to the creation of EdoBotanics. The dietary complement helps cancer patients cope with the unwanted effects of chemotherapy and radiotherapy. Other inductees included Kamal Ali ’17 and Danuta Leszczyńska ’18.

JSU President Marcus Thompson accepted the honor: “This distinction further underscores our commitment to academic excellence, economic development and social progress. This is a significant milestone not only for JSU, but for all HBCUs and the state of Mississippi.”


This article was originally published on : www.blackenterprise.com
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