Connect with us

Business and Finance

The Importance of Owning Your Distribution Media Platform

Published

on

In today’s digital age, content creators have more opportunities than ever to reach audiences around the world. Social media platforms have played a significant role in this, providing a platform for creators to share their content with millions of users. However, relying solely on social media platforms for distribution can have its drawbacks, especially when it comes to monetization. In this article, we’ll explore the importance of owning your distribution media platform and not relying solely on social media platforms for revenue.

1. Control Over Monetization

One of the primary reasons to own your distribution media platform is to have full control over monetization. Social media platforms make money by displaying ads alongside your content and keeping a significant portion of the revenue for themselves. When you own your platform, you can implement your monetization strategies, such as selling ad space, offering premium content, or selling products directly to your audience. This gives you the opportunity to maximize your revenue potential and build a sustainable business model.

2. Brand Building

Owning your distribution platform allows you to build your brand and establish a direct relationship with your audience. Social media platforms can be crowded and competitive, making it challenging to stand out and differentiate yourself. By owning your platform, you can create a unique brand identity, customize the user experience, and engage with your audience in a more meaningful way. This can help you build a loyal following and increase brand awareness over time.

3. Data Ownership

Another key benefit of owning your distribution media platform is data ownership. Social media platforms collect a vast amount of data about their users, including their demographics, interests, and online behavior. While this data can be valuable for targeting ads and optimizing content, it also means that you’re relying on third-party platforms to access this information. By owning your platform, you have full control over your data, allowing you to use it to inform your content strategy, improve user experience, and drive revenue.

4. Freedom of Expression

Owning your distribution platform gives you the freedom to express yourself without fear of censorship or algorithm changes. Social media platforms have faced criticism in recent years for their handling of content moderation and algorithmic bias. By owning your platform, you can create and share content without worrying about being deplatformed or having your content buried in the feed. This can give you the confidence to explore new ideas and engage with your audience in a more authentic way.

5. Long-Term Sustainability

Finally, owning your distribution platform can lead to long-term sustainability. Social media platforms can be unpredictable, with algorithms changing frequently and new platforms emerging. By owning your platform, you can adapt to these changes more effectively and ensure that your content remains accessible to your audience. This can help you build a more stable and sustainable business that can withstand changes in the digital landscape.

In conclusion, owning your distribution media platform is essential for content creators looking to maximize their revenue potential, build their brand, and establish a direct relationship with their audience. By owning your platform, you can control monetization, build your brand, own your data, express yourself freely, and ensure long-term sustainability. While social media platforms can be valuable tools for reaching a broader audience, they should be seen as part of a broader distribution strategy rather than the sole source of distribution.

Benefits of Working with 360WiSE

Partnering with 360WiSE offers numerous benefits for your brand. Here are just a few of the advantages you can expect:

  1. Expertise: Our team consists of highly skilled professionals with extensive knowledge of the industry. We stay up to date with the latest marketing trends and techniques, ensuring that your brand always remains relevant and competitive.
  2. Customized Solutions: We believe in the power of personalized marketing strategies. Our team takes the time to understand your brand inside out, allowing us to create tailored solutions that resonate with your target audience and drive results.
  3. Measurable Results: We are committed to delivering tangible outcomes for our clients. Through careful analysis and tracking, we provide regular reports that reveal the effectiveness of our marketing campaigns. This data-driven approach allows us to make informed decisions and optimize strategies for maximum impact.
  4. Enhanced Brand Visibility: With our comprehensive marketing solutions, we help increase your brand’s visibility across various channels. From social media platforms to search engines, we ensure that your brand is consistently present in front of your target audience, boosting brand recognition and recall.

At 360WiSE, we specialize in helping major brands, celebrities, public figures, and small businesses build and enhance their influence through strategic brand marketing and advertising. With our comprehensive suite of services, we empower our clients to reach their target audience, increase brand visibility, and drive impactful results.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business and Finance

How well do New Zealand companies report their climate impact? Our new tracker shows very mixed results

Published

on

By

Interpreting corporate carbon reports may be difficult. The current, ad hoc approach to how companies share this information makes it difficult to inform whether or not they have set the appropriate goals, have realistic plans to fulfill them, or are transparent about their progress.

While there’s a legal framework in place to manage the reporting of climate and sustainability data, there are still large differences in how this data is disclosed.

We have developed the Climate Action Tracker Aotearoa (EXECUTIONER) to resolve these problems. Based on the worldwide Tracking Net Zero EmissionsCATA evaluates companies’ reports and climate plans to share and explain their climate actions.

We used a tracker to analyse 21 companies in Aotearoa New Zealand, specializing in the most important emitters and companies within the energy, retail, agriculture and transport, and banking sectors.

We assessed three features – goals, plans and reporting – by reading publicly available information provided by the corporate. These three features help us understand what the corporate is doing and intends to do to mitigate climate change.

Here’s what we discovered.

Setting goals

While most companies have 2030 targets (86%) and absolute targets (81%), only five of 21 companies (25%) have verified targets Science-Based Goals Initiative.

All but two companies cover scope 1 (emissions the corporate produces directly) and scope 2 (emissions produced not directly, similar to from electricity or the energy it buys to heat and funky buildings) – areas over which companies have essentially the most control and ownership. But in the case of scope 3 emissions, which come from business travel by plane, train and taxi, and the availability chain, far fewer companies have set such targets.

Scope 3 targets are difficult to ascertain because they involve numerous supply chain partners. However, understanding the total impact of an organization’s emissions is a crucial think about meeting the goals of the Paris Agreement.

It may be difficult for companies to trace emissions on their supply train, however it’s essential to get the total picture.
1933bkk/Getty Images

Making plans

It is in planning that differences in performance between companies begin to seem. It seems easier to set a goal than to present detailed plans for achieving it.

Some companies are doing a terrific job of making clear and reliable climate maps (Meridian Energyfor instance). However, many companies didn’t provide enough detail to know how the reductions might occur.

It is much more obscure how companies plan to make use of offsets and carbon credits.

Carbon offsetting involves reducing or avoiding emissions that may be used to offset emissions elsewhere. For example, offsetting projects might include renewable energy or energy efficiency projects.

We found that just over half of companies offset emissions or have plans to do so, with only two saying they might only offset hard-to-abate emissions.

According to Oxford University Compensation Policybest practice is to cut back these remaining emissions as much as possible and use the compensation closer to the web zero date (2050).

It is just not good that compensation is already being applied.

We also found that companies weren’t at all times transparent about their offset policies. Most of them either didn’t specify the terms of the offset or just had no terms in any respect.

Most companies haven’t clarified their approach to carbon removal (the technique of removing carbon dioxide from the atmosphere).

These carbon removal measures relied on nature (similar to planting a combination of exotic and native trees) and carbon capture and storage (CCS), and typically got here from companies that also operated overseas.

A graph showing the results of the analysis
The results of our evaluation of whether companies outsource carbon dioxide removal to us.
Author provided

This World Economic Forum Last 12 months, he outlined best practices for voluntary carbon dioxide removal.

Carbon removal has been identified as vital for difficult-to-abate emissions, to reverse the buildup of historical emissions and to deal with feedback loops in natural processes similar to forest fires.

In 2022 Ministry of the Environment also published a set of principles for carbon dioxide removal. These principles included that information have to be transparent, clearly defined and publicly available.

We found that a minority of companies were following these standards. Therefore, more transparency is required on each offsets and removals in their reporting.

Climate Action Reporting

Most companies report their carbon emissions and supply some detailed information in keeping with international standards.

At the identical time, nonetheless, many companies make it difficult to seek out and collect the info needed to obviously define what climate actions they’re taking.

We know that voluntary disclosure of knowledge about social and environmental impacts is usually a result pressure from stakeholders. But it will possibly even be used as a method to conform to those societal expectations without providing enough information.

In our research, we found a combination of conformity and subversion. Some companies provided an enormous amount of positive details about a few of their influences, some provided many reports with information scattered across them, and a few were direct concerning the information they required.

Companies should use CATA as a tool for self-assessment and reporting to be certain that they supply sufficient and transparent information to stakeholders, partners, investors and consumers.

This will enable consistency across the industry, evidence-based delivery of objectives, detailed motion plans and quick access to comprehensive, clear and concise reporting.



This article was originally published on : theconversation.com
Continue Reading

Business and Finance

Organizational rigor, strategic initiatives can accelerate DEI efforts

Published

on

By

Anti-DEI, Black Employment, DEI


A brand new report from Ariel Investments on DEI practices in firms reveals that board members have very different views on the topic than the typical U.S. worker.

The discovery was included in the most recent Black Corporate Executives Study by Ariel, a world asset management firm. The evaluation reveals findings on how and why the momentum around DEI has modified on public company boards.

Chicago-based Ariel paid for a second study of 165 Black, Latino and Latino corporate executives from the Fortune 500 from August to October 2023. They attended the corporate’s Black Corporate Directors Conference last 12 months.

In addition, a national sample of two,909 biracial U.S. employees was taken to acquire their responses for comparison with the group of executives. Ariel conducted the study for the primary time in 2021.

Taken together, the info revealed some shocking findings that show there remains to be much work to be done to enhance DEI and make it more progressive in corporate America going forward.

The study offers a “call to action” for U.S. firms on DEI. It includes holding CEOs accountable for lack of progress, offering incentives to extend DEI and recurrently reporting results to shareholders. Ariel Investments, No. 1 on BE Asset Managers list, has roughly $15 billion in assets under management.

Overall, the results of DEI have been negative on many fronts recently. Major firms have laid off DEI teams or stopped funding programs; lawsuits have been filed against DEI initiatives; colleges have banned DEI programs; and a few states have banned affirmative motion.

Operational Rigor: The DEI Challenge for Businesses

“Many board members surveyed still feel their companies are struggling to effectively implement DEI goals—stagnating or improving only slightly compared to two years ago,” the report says.

A survey of Fortune 500 board members found that almost all of the nation’s most influential firms proceed to prioritize DEI, despite some news headlines on the contrary. But amid headwinds just like the Supreme Court’s ruling on affirmative motion in higher education, the info reveal declines in several areas, including:

  • When asked whether, in consequence of recent board diversity policies, equivalent to the Nasdaq Board Diversity Policy, boards of directors have hired directors with diverse backgrounds prior to now 12 months, 41% of respondents said they’ve not hired directors with diverse backgrounds on their boards.
  • Directors say Board conversations around DEI are less thoughtful, balanced, and purposeful than they were two years ago, at 84% in 2021, in comparison with 78% in 2023.
  • The report stated: “Fewer firms are investing capital to support their races equality and diversity goals; when they are achieved, capital is less sufficient.”
  • Corporate boards have develop into more racially and ethnically diverse overall over the past five years. But the proportion of black and Latino directors has stagnated amongst S&P 500 firms, at 12% and 5%, respectively.

DEI stays a boardroom priority, however the infrastructure for these initiatives is weakening

The report found that DEI was added as a top agenda item several years ago for 59% of boards where respondents serve, while 28% made it a priority prior to now two years. Still, 54% of directors imagine that, amongst a big selection of diversity issues, race/ethnicity receives too little attention and is lower on their board’s priority list.

For example, race is linked to gender, sexual orientation, and political affiliation.

On the opposite hand, about 45% of average employees imagine there is simply too much emphasis on race and ethnicity — particularly white male employees (54%). This sentiment has increased since 2021.

Arielle Patrick, Ariel’s chief communications officer, said in an email that probably the most troubling finding was the stark disconnect between leaders and the typical worker on why DEI matters. “This dissonance signals how much harder leaders need to work to ensure that rank-and-file employees truly understand diversity as a business imperative,” Patrick said.

A Potential Framework for Taking DEI to the Next Level

So what is required now? THow to make DEI more progressive in the long run of American firms?

Patrick said it’s no secret that DEI is under attack in our country’s volatile political landscape. Diverse directors face more obstacles of their fight to maintain civil rights on the company boardroom agenda—with the operational rigor they deserve.

She said the outcomes send a message that U.S. corporations must adopt consistent oversight, transparent reporting and accountability measures to be sure that progress made in recent times doesn’t stagnate.

She added that firms must be sure that their DEI efforts are comprehensive and that your entire management team treats it as a strategic imperative in the next areas:

  • People representing and involving employees from entry-level to management.
  • Purchasing efforts should include diversifying vendor and supplier relationships with women and minority-owned businesses.
  • Philanthropy should include long-term engagement with organizations that work for equality and civil rights, where employees have representation on nonprofit boards.
  • The product offered by the corporate should bear in mind and incorporate within the research, development and marketing process all of the stakeholders the corporate serves.


This article was originally published on : www.blackenterprise.com
Continue Reading

Business and Finance

The Laugh Zone is the first black-owned comedy club in Dayton, Ohio.

Published

on

By


Dayton, Ohio, has its first black-owned comedy club. Tony Sanders opened The Laugh Zone House of Comedy on August 29 with a quiet start.

Sanders said that in the panic he returned to Dayton after living in Atlanta for 17 years, where work in the entertainment industrybooking musical and comedy acts for various agencies and managing stars throughout the world. His faith is the reason he ventured into local comedy.

“Part of me believes this is another area where God is leading me,” said Sanders, who also serves as chief operating officer.

“In terms of the entertainment industry, I went to comedy shows that people invited me to, but a lot of them weren’t really suitable for comedy.”

Sanders is partnering with Nolan Hibachi on the food side, where the menu will reportedly feature chicken and fish baskets. The intimate space can seat about 70 people.

“Our facility is dedicated to providing local comedians a platform to showcase their talent through stand-up comedy and improv nights,” reads an announcement on its website.

“We strive to create a friendly and open space for laughter and creativity, making us a center for entertainment and social engagement.”

The band is calling September their “Grand Opening Month” and will likely be celebrating the official grand opening with a series of events, including an Open Mic night.

The venue will likely host greater than just comedians. The website features a “sign up to perform” section where comedians and poets can share their work with a talent panel that may vet the artists.

Ohio boasts a formidable list of black comedians hailing from the state, including Katt Williams, who got his start lower than an hour away from Dayton in Cincinnati.

Dave Chappelle was born in Washington, D.C., but was raised in Yellow Springs, Ohio, where his father lived. he became a professor at Antioch University, based on . Arsenio Hall, an icon of the late 80s and 90s, was born in Cleveland, Ohio.


This article was originally published on : www.blackenterprise.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending