Technology
Maad raises $3.2 million amid turmoil in Africa’s B2B e-commerce sector

EarthSenegal-based B2B e-commerce startup has raised $3.2 million in debt financing to support its expansion in the West African country and explore latest opportunities in the broader French-speaking region.
The seed round was led by the Ventures platform, with participation from, amongst others, Seed stars International Ventures, Reflect Ventures, Oui Capital, Launch Africa, Voltron Capital and Alumni Ventures. It raised $900,000 in debt financing from French DFI Proparco and native banks.
Maad’s end-to-end distribution platform enables informal retailers (mom and pop stores) to source fast-moving consumer goods (FMCG) directly from partner suppliers, solving key issues they face, including out-of-stocks and high inventory costs attributable to multiple tiers dealers.
Sidy Niang (CEO) i Jessica Long (COO) launched Maad in 2020, initially as an information collection provider, after which began constructing software to assist corporations manage their very own internal distribution. The way FMCG suppliers used software to deal with distribution challenges inspired the launch of a B2B e-commerce business in September 2021.
“We were inspired by watching our customers use our software to self-distribute. The software provided a lot of value, and we could imagine much greater value if we put all the products purchased by small shops on the same platform,” Niang told TechCrunch.
Customers place orders through the startup’s call center, field agents or apps, accounting for almost all (75%) of orders, that are then fulfilled from the startup’s warehouses and use an in-house delivery service to cut back costs and ensure consistency in ordering its services.
“We decided to maneuver all of the logistics… The reason we’re doing that is just because it’s a low-margin business. We imagine that in this fashion we will provide good service and meet customers’ reliability needs. I do not think we’d give you the option to supply an identical service if we relied on a third-party provider,” Long said.
The startup has grown to serve 6,500 energetic retailers through a network of 80 suppliers and claims to have achieved $3 million in monthly GMV. Maad says working closely with suppliers has given it exclusive access to certain products and competitive product prices, which attracts informal retailers. Retailers provide a crucial channel for manufacturers to sell products as they arrive 80% household retail sales in sub-Saharan Africa because of proximity to customers.
Startups like Maad also collect data on products and retailers to attract insights that help suppliers make higher business decisions while solving inventory sourcing and financing challenges for casual retailers.
Maad has raised the financing at a time when investors proceed to shrink back from supporting B2B e-commerce corporations in Africa because of their low margins and capital-intensive business model, which has forced the likes of Wabi, Wasoko and MaxAB to reduce operations and likes Zumi and RejaReja of YC MarketForce to shut. This happened after the industry experienced a financial boom in 2021 and 2022.
The startup, which claims first-mover advantage in Senegal, now plans to expand its reach to distant locations in the country and desires to enter a brand new market in francophone regions by the top of the yr. It also plans to introduce a buy now, pay later (BNPL) service to permit store owners to access inventory on credit.
Technology
The signal is the number one application in the Netherlands. But why?

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.
The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.
In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.
But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.
IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.
Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.
Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.
The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.
While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.
“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.
For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.
So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?
Clear signal
Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.
The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.
“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.
In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.
Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.
“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”
Signal of intentions

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.
For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.
Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.
“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”
Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.
“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “
TechCrunch contacted to signal a comment, but he didn’t hear during the publication.
(Tagstotranslat) signal of the Netherlands
Technology
Gayle King announces participation in the space mission of all women

Gayle King will join the thirty first Blue Origin civil flight into space.
Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.
King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.
In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”
Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.
Soon the explorer of the space admitted that she was hesitating at first.
“I don’t know how to explain at the same time terrified and excited,” said King.
To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.
“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “
King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.
“I want to come back,” said Strahan.
Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.
The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.
Technology
Instagram can turn the rollers in a separate application

Meta is occupied with an independent application for brief movies, Information He informed, citing an anonymous source, which he heard the boss on Instagram Adam Mosseri talked about the personnel project.
The project is reportedly called RAY code, which goals to enhance recommendations for brand new users and existing users in the US and to conclude one other three minutes of movies, the report quoted the source.
The finish line didn’t answer immediately at the request for comment.
Last month, the company announced a video editing application called Edyta to compete with Capcut (belonging to Tiktok Matter Company Bytedance) since it was geared toward using the uncertain future Tiktok and Bytedance in the USA
Currently, the Instagram channel is a mixture of photos, movies (drums) and stories. However, many users imagine that the application has been cluttered since it incorporates movies and not persist with the roots as an application for sharing photos. If the company rotates in an independent application for brief movies, it can create a possibility for Instagram to emphasise other functions.
Instagram began at the starting of this yr paying creators To promote Instagram on other platforms, resembling Tiktok, Snapchat and YouTube. Apparently he also began to supply Big money for the creators Present only on roller skates.
(Tagstranslate) Instagram
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