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Shake Shack comes to the rescue after Chick-Fil-A shuts down a TikToker for breaking company rules

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When Chick-fil-A almost kept an worker’s bag, she reversed course and acquired one other one. This is the story of 22-year-old TikTok creator @mirithesiren.

Since December 2023, Miriam, an worker at a local Chick-fil-A in Southern California, has been sharing free meals with TikTok users on her lunch break. Some of her videos even featured latest menu items. Her meal reviews have garnered between 14,000 and 500,000 views.

However, despite positive reviews of the food and drinks items, Miriam claims that she was contacted by senior management that the videos were against company policy.

Shake Shack comes to the rescue after Chick-Fil-A shuts down a TikToker for breaking company rules (Image: mirithesiren/TikTok)
Shake Shack comes to the rescue after Chick-Fil-A shuts down a TikToker for breaking company rules (Image: mirithesiren/TikTok)

“I was contacted by Chick-fil-A senior management and PR to inform me that my videos were in fact violating a rule in our employee handbook,” she explained. “I want to make it clear that this rule was in place before I even started making videos with Chick-fil-A. Unfortunately, Chick-fil-A is not willing to make an exception for me or work with me.”

“I want to make it clear that this is not a punishment. It’s not like I did anything wrong in my videos or said anything in the comments that caused them to stop posting more videos (…) Chick-fil-A PR actually mentioned that they loved my videos.”

According to Miriam, she has gained 50,000 followers on TikTok in only a few months, and her latest Chick-fil-A video, which is a review of the restaurant’s cherry and blueberry drink, has received 2 million views. The aspiring content creator clearly remained humble, grateful, and appreciative of all the support she received online.

@mirithesiren Chick-fil-A has asked me to stop creating content. Sorry guys :/ Thank you for all of your support and love, but an era is over. “The contributions on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, or Chick-fil-A, Inc.” #fyp #chickenfila #chickfilaworker #chickensauce #chickfilahacks #curly hair #blackgirl ♬ original sound – mirithesiren

At the end of her announcement video, Miriam stated that despite being upset together with her employer’s decision, she hopes to work with other brands. Shake Shack heard her loud and clear and accepted the offer just a few days later.

Her latest video, posted on April 21, is a paid collaboration with Shake Shack.

“Today we’re at Shake Shack showcasing their chicken sandwich,” Miriam begins in the video.

@mirithesiren I went to @SHAKE SHACK and tried their CHICKEN SHACK – and you may too! Every Sunday in April, you may get a free Chicken Shack with a $10 or more purchase by utilizing the code CHICKENSUNDAY. #shakeshack #shakeshackpartner #Chicken #fyp ♬ original sound – mirithesiren

“Chick-fil-A was rummaging through the bag” – social media users react.

“Chicken sandwich on Sunday (and) no antibiotics. Phew, Jesus! Is it Palm Sunday?!” – wrote the TikToker under his video.

Social media users are reacting to Miri’s latest video, stating that Chick-fil-A missed out on what would have been a great collaboration with their worker.

“Oh! “CFA dropped the bag and Shake Shack caught it,” replied a TikTok user under Miri’s video. “I like watching it. I like this for our girl.

“It’s called Reverse Uno! Congratulations, honey,” one other person commented.

And it looks like Shake Shack made the right move because Miriam’s video influenced people to select Shake Shack.

“Shake Shack, you made a solid move. “I think I’ll have one for dinner tonight,” the TikToker replied.

“Let me drive 45 minutes to get to Shake Shack now,” one other said.

Industry leaders are also calling Chick-fil-A’s motion a “missed opportunity.”

“Instead of throwing punches, Chick-fil-A should have … partnered with this excited employee to co-create content,” said Hannah Giardino, a social media manager at the tech company is LinkedIn.

He adds: “Most have missed the opportunity and it has basically already opened itself up to do it for other brands. “It could have been a really interesting and authentic brand game and it could very well have been intended for the competition.”

“We, like the rest of its community, were disappointed to hear that this chapter was coming to an end,” said Mike McGarry, vice chairman of brand name marketing for Shake Shack. “We loved the energy and authenticity Miri brought to her content.”

McGarry added that the company partnered with Miri because “everything about her content seemed consistent with Shake Shack’s ethos of high-quality food and a strong community.”


This article was originally published on : atlantablackstar.com
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Percival Everett wins the National Book Award for his Huckleberry Finn-inspired epic “James.”

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National Book Awards, 2024 National Book Awards, 75th National Book Awards, Percival Everett, Percival Everett James, Huckleberry Finn James, James novel, James book, theGrio.com

NEW YORK (AP) – Percival Everett’s “James,” a daring reworking of “The Adventures of Huckleberry Finn,” won the National Book Award for fiction. The winner in the nonfiction category was “Soldiers and Kings: Survival and Hope in the World of Human Smuggling” by Jason De León, while the finalists included Salman Rushdie’s memoir about his brutal stabbing in 2022, “The Knife.”

The youth literature prize was awarded Wednesday night to Shifa Saltaga Safadi’s coming-of-age story “Kareem Between,” and the poetry prize was awarded to Lena Khalaf Tuffah’s “Something About Living.” In the translation category, the winner was “Taiwan Travel Diary” by Yáng Shuāng-zǐ, translated from Mandarin Chinese by Lin King.

Evaluation panels composed of writers, critics, booksellers and other representatives of the literary community chosen from lots of of submitted entries, and publishers nominated a complete of over 1,900 books. Each of the winners of the five competitive categories received $10,000.

Everett’s victory continues his remarkable development over the past few years. Little known to readers for many years, the 67-year-old was a finalist for the Booker and Pulitzer Prizes for such novels as “Trees” and “Dr. No” and the novel “Erasure” was adapted into the Oscar-nominated “American Fiction”.

Continuing Mark Twain’s classic about the wayward Southern boy, Huck, and the enslaved Jim, Everett tells the story from the latter’s perspective and highlights how in another way Jim acts and even speaks when whites usually are not around. The novel was a finalist for the Booker and won the Kirkus Prize for Fiction last month.

“James was well received,” Everett noted during his speech.

Demon Copperhead novelist Barbara Kingsolver and Black Classic Press publisher W. Paul Coates received Lifetime Achievement Medals from the National Book Foundation, which awards the awards.

Speakers praised diversity, disruption and autonomy, whether it was Taiwanese independence or immigrant rights in the US. The two winners, Safadi and Tuffaha, condemned the years-long war in Gaza and U.S. military support for Israel. Neither mentioned Israel by name, but each called the conflict “genocide” and were met with cheers – and more subdued reactions – after calling for support for the Palestinians.

Tuffaha, who’s Palestinian-American, dedicated her award partly to “all the incredibly beautiful Palestinians this world has lost, and all the wonderful ones who survive, waiting for us, waiting for us to wake up.”

Last yr, publisher Zibby Owens withdrew support for the awards after learning that the finalists planned to sentence the war in Gaza. This yr, the World Jewish Congress was amongst critics of Coates’ award, citing partly his reissue of the essay “The Jewish Onslaught,” which was called anti-Semitic.

National Book Foundation executive director Ruth Dickey said in a recent statement that Coates was being honored for his body of labor, not for any single book, and added that while the foundation condemns anti-Semitism and other types of bigotry, it also believes in free speech.

“Anyone who looks at the work of any publisher over the course of almost fifty years will find individual works or opinions with which they disagree or find offensive,” she added.

The National Book Awards took place way back in mid-November, shortly after the election, and supply an early glimpse of the book world’s response: hopeful in the wake of Barack Obama’s 2008 victory, when publisher and honorary winner Barney Rosset predicted a “new and uplifting program.” ; grim but determined in 2016, after Donald Trump’s first victory, when fiction winner Colson Whitehead urged viewers to “be kind to everyone, make art and fight power.”

Keke Palmer Recalls the Key Advice Will Smith Gave Her as a Child:

This yr, as lots of gathered for a dinner ceremony at Cipriani Wall Street in downtown Manhattan to have a good time the seventy fifth anniversary of the awards, the mood was certainly one of sobriety, determination and goodwill.

Host Kate McKinnon joked that she was hired because the National Book Foundation wanted “something fun and light to distract from the fact that the world is a bonfire.” Musical guest Jon Batiste led the crowd in a round of “When the Saints Go Marching In” and sang a couple of lines from “Hallelujah,” the Leonard Cohen standard that McKinnon somberly performed at the starting of the first “Saturday Night Live” after the 2016 election.

Kingsolver admitted that she feels “depressed at the moment”, but added that she has faced despair before. She compared truth and like to natural forces equivalent to gravity and the sun, that are at all times present whether you may see them or not. The screenwriter’s job is to assume “a better ending than the one we were given,” she said.

During Tuesday evening’s reading by the award finalists, some spoke of community and support. Everett began his turn by confessing that he really “needed this kind of inspiration after the last few weeks. In a way, we need each other. After warning that “hope just isn’t a technique,” he paused and said, “Never has a situation seemed so absurd, surreal and ridiculous.”

It took him a moment to understand that he wasn’t discussing current events, but fairly was reading James.

This article was originally published on : thegrio.com
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What is GiveTuesday? The annual day of giving is approaching

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Giving Tuesday, GivingTuesday, What is GivingTuesday, What is Giving Tuesday, #GivingTuesday, philanthropy, the Tuesday after Thanksgiving, seasonal giving, seasonal donations, charitable donations, theGrio.com

Since it began as a hashtag in 2012, Giving on Tuesdaythe Tuesday after Thanksgiving, became one of the largest collection days yr for non-profit organizations within the USA

GivingTuesday estimates that the GivingTuesday initiative will raise $3.1 billion for charities in 2022 and 2023.

This yr, GivingTuesday falls on December 3.

How did GivingTuesday start?

The hashtag #GivingTuesday began as a project of the 92nd Street Y in New York City in 2012 and have become an independent organization in 2020. It has grown right into a worldwide network of local organizations that promote giving of their communities, often on various dates which have local significance. like a vacation.

Today, the nonprofit organization GivingTuesday also brings together researchers working on topics related to on a regular basis giving. This too collects data from a big selection of sources comparable to payment processors, crowdfunding sites, worker transfer software and offering institutions donor really helpful fundstype of charity account.

What is the aim of GivingTuesday?

The hashtag has been began promote generosity and this nonprofit organization continues to advertise giving within the fullest sense of the word.

For nonprofits, the goal of GivingTuesday is to boost money and have interaction supporters. Many individuals are aware of the flood of email and mail appeals that coincide on the Tuesday after Thanksgiving. Essentially all major U.S. nonprofits will host fundraising campaigns, and plenty of smaller, local groups will participate as well.

Nonprofit organizations don’t have to be affiliated with GivingTuesday in any method to run a fundraising campaign. They can just do it, although GivingTuesday provides graphics and advice. In this manner, it stays a grassroots endeavor during which groups and donors participate as they please.

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Was GivingTuesday a hit?

It will depend on the way you measure success, but it surely has definitely gone far beyond initial efforts to advertise giving on social media. The day has change into an everlasting and well-known event that focuses on charitable giving, volunteerism and civic participation within the U.S. and all over the world.

For years, GivingTuesday has been a serious fundraising goal for nonprofits, with many looking for to arrange pooled donations from major donors and leverage their network of supporters to contribute. This is the start year-end fundraising peakas nonprofits strive to fulfill their budget goals for next yr.

GivingTuesday giving in 2022 and 2023 totaled $3.1 billion, up from $2.7 billion in 2021. While that is loads to boost in a single day, the trend last yr was flat and with fewer donorswhich, in accordance with the organization, is a disturbing signal.

This article was originally published on : thegrio.com
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BlaQue Community Cares is organizing a cash crowd for serious food

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QNS reports that Queens, New York-based nonprofit BlaQue Community Cares is making an effort to assist raise awareness of Earnest Foods, an organic food market with the Cash Mob initiative.

The BlaQue Cash Mob program is a community-led event that goals to support local businesses, reminiscent of grocery stores in Jamaica, by encouraging shoppers to go to the shop and spend a certain quantity of cash, roughly $20. BlaQue founder Aleeia Abraham says cash drives are happening across New York City to extend support for local businesses. “I think it’s important to really encourage local shopping habits and strengthen the connections between residents and businesses and Black businesses, especially in Queens,” she said after hosting six events since 2021.

“We’ve been doing this for a while and we’ve found that it really helps the community discover new businesses that they may not have known existed.”

As a result, crowds increase sales and strengthen social bonds for independent businesses.

Earnest Foods opened in 2021 after recognizing the necessity for fresh produce in the world. As residents struggled to seek out fresh food, Abraham defines the shop as “an invaluable part of the southeast Queens community.” “There’s really nowhere to go in Queens, especially Black-owned businesses in Queens, to find something healthier to eat. We need to keep these businesses open,” she said.

“So someone just needs to make everyone aware that these companies exist and how to keep the dollars in our community. Organizing this cash crowd not only encourages people to buy, but also shows where our collective dollars stand, how it helps sustain businesses and directly serves and uplifts our community.”

The event will happen on November 24 from 2:00 p.m. to 4:00 p.m. at 123-01 Merrick Blvd in St. Albans. According to the shop’s co-owner, Earnest Flowers, he has partnered with several other Black-owned brands in the world to sell his products at the shop. Flowers is comfortable that his neighbors can come to his supermarket to purchase organic food and goods from local vendors like Celeste Sassine, owner of Sassy Sweet Vegan Treats.

At the grand opening three years ago which was visited by over 350 viewersSassine stated that the collaboration was “super, super, super exciting” to the purpose that the majority of the products were off the shelves inside hours.


This article was originally published on : www.blackenterprise.com
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