Lifestyle
Shake Shack comes to the rescue after Chick-Fil-A shuts down a TikToker for breaking company rules
When Chick-fil-A almost kept an worker’s bag, she reversed course and acquired one other one. This is the story of 22-year-old TikTok creator @mirithesiren.
Since December 2023, Miriam, an worker at a local Chick-fil-A in Southern California, has been sharing free meals with TikTok users on her lunch break. Some of her videos even featured latest menu items. Her meal reviews have garnered between 14,000 and 500,000 views.
However, despite positive reviews of the food and drinks items, Miriam claims that she was contacted by senior management that the videos were against company policy.
“I was contacted by Chick-fil-A senior management and PR to inform me that my videos were in fact violating a rule in our employee handbook,” she explained. “I want to make it clear that this rule was in place before I even started making videos with Chick-fil-A. Unfortunately, Chick-fil-A is not willing to make an exception for me or work with me.”
“I want to make it clear that this is not a punishment. It’s not like I did anything wrong in my videos or said anything in the comments that caused them to stop posting more videos (…) Chick-fil-A PR actually mentioned that they loved my videos.”
According to Miriam, she has gained 50,000 followers on TikTok in only a few months, and her latest Chick-fil-A video, which is a review of the restaurant’s cherry and blueberry drink, has received 2 million views. The aspiring content creator clearly remained humble, grateful, and appreciative of all the support she received online.
@mirithesiren Chick-fil-A has asked me to stop creating content. Sorry guys :/ Thank you for all of your support and love, but an era is over. “The contributions on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, or Chick-fil-A, Inc.” #fyp #chickenfila #chickfilaworker #chickensauce #chickfilahacks #curly hair #blackgirl ♬ original sound – mirithesiren
At the end of her announcement video, Miriam stated that despite being upset together with her employer’s decision, she hopes to work with other brands. Shake Shack heard her loud and clear and accepted the offer just a few days later.
Her latest video, posted on April 21, is a paid collaboration with Shake Shack.
“Today we’re at Shake Shack showcasing their chicken sandwich,” Miriam begins in the video.
@mirithesiren I went to @SHAKE SHACK and tried their CHICKEN SHACK – and you may too! Every Sunday in April, you may get a free Chicken Shack with a $10 or more purchase by utilizing the code CHICKENSUNDAY. #shakeshack #shakeshackpartner #Chicken #fyp ♬ original sound – mirithesiren
“Chick-fil-A was rummaging through the bag” – social media users react.
“Chicken sandwich on Sunday (and) no antibiotics. Phew, Jesus! Is it Palm Sunday?!” – wrote the TikToker under his video.
Social media users are reacting to Miri’s latest video, stating that Chick-fil-A missed out on what would have been a great collaboration with their worker.
“Oh! “CFA dropped the bag and Shake Shack caught it,” replied a TikTok user under Miri’s video. “I like watching it. I like this for our girl.
“It’s called Reverse Uno! Congratulations, honey,” one other person commented.
And it looks like Shake Shack made the right move because Miriam’s video influenced people to select Shake Shack.
“Shake Shack, you made a solid move. “I think I’ll have one for dinner tonight,” the TikToker replied.
“Let me drive 45 minutes to get to Shake Shack now,” one other said.
Industry leaders are also calling Chick-fil-A’s motion a “missed opportunity.”
“Instead of throwing punches, Chick-fil-A should have … partnered with this excited employee to co-create content,” said Hannah Giardino, a social media manager at the tech company is LinkedIn.
He adds: “Most have missed the opportunity and it has basically already opened itself up to do it for other brands. “It could have been a really interesting and authentic brand game and it could very well have been intended for the competition.”
“We, like the rest of its community, were disappointed to hear that this chapter was coming to an end,” said Mike McGarry, vice chairman of brand name marketing for Shake Shack. “We loved the energy and authenticity Miri brought to her content.”
McGarry added that the company partnered with Miri because “everything about her content seemed consistent with Shake Shack’s ethos of high-quality food and a strong community.”
Lifestyle
After second defeat for Model of the Year, Anok Yai tells British Fashion Council: ‘I don’t want it anymore’, sparking debate
When Anok Yai was photographed in “The Yard” at Howard University’s 2017 homecoming ceremony, a fashion star was born. After agents began clamoring to find the identity of the then 19-year-old beauty and competing to sign her, Yai became a global sensation; inside the first six months of her profession, she became the first Sudanese model and the second black model, after Naomi Campbell, to open a Prada fashion show. In the seven years since then, covers and accolades have flown steadily, including her first American Vogue cover in 2020, which led to Yai being hailed as one of this generation’s “best.”New supers” — as in supermodels — via Models.com, who awarded her the title of “Model of the Year – Woman” in 2023.
Although Yai has enjoyed success on runways around the world, one accolade has eluded her, and now she says she now not wants it. On Monday as host of the British Fashion Council Fashion Awards 2024Yai was nominated again for the council’s Model of the Year award, her second nomination in as a few years. This is the second time Yai has been omitted from this honor, which recognizes “the global influence of a model who has dominated the industry over the past 12 months,” the organization explains. “With influence that extends beyond the runway, the Model of the Year has made an outstanding contribution to the industry, earning numerous editorial and advertising campaigns throughout the year.”
After losing in 2023 to Paloma Elsesser, the first full-size model to win the award, this 12 months the honor once more passed to Alex Consani, the first transgender winner in the award’s history. Heartily congratulating my friend and colleague from the industry on her groundbreaking achievement partially decided by audience votesYai didn’t hassle hiding her disappointment.
“Alex, I love you and I’m so proud of you,” she wrote X, early Tuesday morningadding: “British Fashion Council, thank you, but I don’t want it anymore.”
How Some she accused Yai of having sour grapes over her subsequent losses, others, etc Teen Vogue editor Aiyana Ishmael, they argue that the model’s disillusionment and self-defense should simply be considered a mirrored image of her humanity.
“When we ask ourselves why we want Yai to accept her loss calmly, we must also ask ourselves if this is a response to society’s expectations for Black women,” Ishmael wrote, quoting writer and executive coach Janice Sutherland comment on stereotypes that deal with the “perceived strength and resilience” of Black women. “While these characteristics are undoubtedly empowering, they should not be used as a reason to deny Black women space to express vulnerability, pursue changing aspirations, or seek the support they need without judgment,” notes Sutherland.
“I remember in 2019 when a photographer called me a cockroach,” she said already deleted thread on X. Feeling unable to react while others on set treated the insult as a joke, Yai recalled feeling as if “I can not react the way I want because ultimately I’m young, I’m alone, I’m black… whatever I do , will impact me, my family and other black models.”
With this in mind, Yai’s disappointment at not being recognized for her achievements can simply be taken literally, relatively than interpreted as an try and undermine the achievements of Consani, the winner of Model of the Year. Yai said the same thing second postwriting: “If you saw the effort Alex put in; You’ll understand how proud I’m of her. But Alex may be proud and I may be exhausted at the same time. “It doesn’t diminish how much we love each other.”
As a member of a marginalized community, Consani undoubtedly empathizes. Actually, she she used her acceptance speech on Monday night to thank “black trans women who have truly fought for the space I am in today” and to thank “Dominique Jackson, Connie Fleming, Aaron Rose Phillips and many others” for enabling her own rise in the industry.
“Now, more than ever, there needs to be an important conversation about how to truly support and uplift each other in this industry, especially those who have been treated as nonessential,” Consani continued. “Because change is more than possible, it is necessary.”
Change is slowly but surely happening, as evidenced by the strong black representation amongst this 12 months’s Fashion Award winners. Winning designers included Grace Wales Bonner (British menswear designer) and Priya Ahluwalia (New establishment menswear), while special awards went to A$AP Rocky (BFC cultural innovator) and Issa Rae (Pandora change leader). Photographer Tyler Mitchell also received recognition, winning the Isabella Blow Award for fashion creator.
As for Yai, she may now not seek approval from the British Fashion Council, but she need look no further than The Yard to search out it. The supermodel returned to the spot where she was found during Howard’s 2024 “Yardfest” Homecoming celebration, much to the delight of students in attendance.
“I’m a black trans woman and there’s not a lot of representation,” McKenzie Cooper-Moore, a junior marketing major and emerging model, told Howard’s newspaper: Hill. “She is one of the top models today, she is a black woman and she or he is uncompromisingly black. That’s really cool. I actually admire her.
Lifestyle
Prince Harry downplays divorce rumors as he discusses the public’s fascination with his marriage to Meghan Markle
Surprise – Meghan Markle and Prince Harry usually are not attached at the hip. Recently, the Duke and Duchess of Sussex have made separate public appearances.
This week, Markle made a rare solo appearance at the Paley Honors fall gala in Los Angeles to support the godfather of the couple’s daughter, Princess Lilibet, Tyler Perry, who was honored that evening. Meanwhile, on the East Coast, Prince Harry appeared at the New York Times’ DealBook Summit 2024, where he spoke about his fascination with the society surrounding his relationship.
During the conversation, moderator Andrew Ross Sorkin asked Prince Harry how he deals with the constant attention on every thing he and his wife do, noting that articles about the couple’s separate appearances on each coasts have been circulating throughout the Internet.
“Is this normal for you? When the article comes out – she’s in California, you’re in New York – they say, “Well, what’s going on with these two, right?” In a way, is it good that he is so interested in you?” – Sorkin asked.
“No, this is certainly not a great thing. Apparently we now have bought or moved home 10 (or) 12 times. Apparently we have been divorced perhaps 10 (or) 12 times. So it’s just an issue of, “What?” – Prince Harry replied, laughing.
As the youngest child of Princess Diana and King Charles, the Duke of Sussex is not any stranger to life in the highlight. Having seen how the excessive media attention directly affected his mother and even played a task in her death in 1997, Prince Harry noticed how life in the public eye modified his relationship with the press.
“I have been experiencing something of life since I was a child. I have seen stories written about me that were not entirely based on reality. I saw stories about my family members, friends, strangers and all sorts of people,” he explained. “And I think when you grow up in that environment, you start to question the validity of the information, but also what other people think about it and how dangerous it can be over time.”
Ultimately, Prince Harry said he ignores false narratives online because he expects the media and social media trolls to twist and twist his words at any time.
I feel sorry for the trolls the most,” he continued. “Their hopes just get built and built they usually say, ‘Yes, yes, yes, yes, yes,’ after which it doesn’t occur. That’s why I feel sorry for them. Really.
“The Duke and Duchess have now developed as individuals – not just as a couple,” a royal source explained. according to People magazine. “The Duke seems focused on his patronage work and the Duchess seems focused on her entrepreneurship.”
Lifestyle
Nia Long and Larenz Tate Have the ‘Love Jones’ Reunion We’ve Been Waiting For, But There’s an Elephant in the Room
Those of us who’ve been waiting to seek out out whether Nina Mosley and Darius Lovehall, the black and sexy leads of the 1997 cult romantic comedy “Love Jones,” ended up together will finally get our wish this holiday season. Leading actors Nia Long and Larenz Tate – still black and still hot, we’d add – teamed up for Walmart’s “Love Jones”-themed holiday ad, featuring variations Dionne Farris’ now iconic song “Hopeless” as the opening soundtrack.
In the Walmart Holiday x Love Jones spot titled “Give a Gift That Shows You Get It,” the gift-giving begins early when Nina (Nia) finds a Walmart box on the steps of her house and unwraps it to seek out a record player. Confirming that the gift is indeed from him, Darius (Larenz) repeats certainly one of his lines from the hit movie in which he asks, “Do you mind if I play something for you?”
Whether the poet Darius (Larenz) remains to be attempting to be “the blue in (Nina’s) left thigh… trying to become the funk in (her) right” stays unknown, but nostalgia hits when the two start dancing to the Isley Brothers classic: ” Stay in the groove with you, part 1.” To ensure this moment doesn’t go undocumented, a young woman, presumably the daughter of the fictional couple, appears at the door to capture the moment on camera, clearly taking a cue from her photographer mother, Nina. It’s an uplifting return to a black cinema classic that a lot of us would love to revisit in the era of sequels.
That said, the elephant in the otherwise romantic room is Walmart. The big-box retailer dampened a number of holiday spirit this yr with its post-election announcement that it was “phasing out” most of its DEI initiatives, which is essentially being interpreted as a preview of comparable industry policies to return under the incoming Trump administration. Among the now abandoned initiatives are a $100 million racial equity center launched in 2020 in response to the police killing of George Floyd, in addition to prioritizing 51% of BIPOC, LGBTQ, veterans and women products. – reported the Houston Herald..
“It’s after the DEI programs end that the marketing department will definitely (know) how to change the narrative,” commented one YouTube viewer. “This ad won’t let me forget that Walmart discontinued all DEI efforts,” one other commenter said.
Walmart clearly still sees value in attracting black consumers, as evidenced by the Gen X-friendly spot starring Tate and Long (notably, the spot was produced likely months before the election and subsequent DEI rollback). The company was sensible to think about our annual purchasing power it’s estimated to eclipse $1 trillion by 2030, in response to McKinsey & Co.
“Serving Black consumers can help brands better serve customers, especially as the country’s increasingly diverse demographics continue to grow,” said Shelley Stewart III, McKinsey senior partner and global leader for repute and engagement.
To that end, while many viewers welcome the return of Darius and Nina (some have even called for an official, if long overdue, sequel), the dichotomy between promotion and Walmart practice has not gone unnoticed.
“Walmart needs to rethink its DEI policies,” a YouTube commentator said. “We play it in our faces, using characters and actors we love!”
-
Press Release8 months ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Press Release8 months ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Business and Finance6 months ago
The Importance of Owning Your Distribution Media Platform
-
Business and Finance9 months ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump8 months ago
Another lawsuit accuses Google of bias against Black minority employees
-
Theater9 months ago
Telling the story of the Apollo Theater
-
Ben Crump9 months ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests
-
Ben Crump9 months ago
The families of George Floyd and Daunte Wright hold an emotional press conference in Minneapolis