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Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair? —We dig deep into the ingredients

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Unafraid to reinvent herself or explore recent paths, Beyoncé continually shows us that Black women should unapologetically take up space, regardless of the arena. While casually announcing her upcoming country album, Beyoncé also expertly announced the launch of her recent hair care line, CÉCRED (pronounced “saint”).

Bey is no amateur when it comes to the hair care industry. Growing up, her mother, Tina Knowles, ran a successful beauty salon in Houston, Texas for years.

“I grew up sweeping hair in my mom’s living room. That’s where a lot of who I am comes from,” he says on the company’s website. “It has been my lifelong dream to create these hair products and put my mother’s teachings into practice.”

Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair?  (Photo: Cécred.com)
Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair? (Photo: Cécred.com)

While there have been a number of expectations surrounding the line, there are others who wonder if this line is truly useful for black hair, especially since the masses only knew Bey when she rocked her iconic blonde extensions. Her real hair is rarely seen.

“I hope we collectively won’t immediately purchase products from an artist who has no knowledge of hair, but we are hesitant to pay for advice from licensed professionals. But that’s probably wishful thinking,” one of them said User X upon hearing about Beyoncé’s new venture.

“Have any BLACK people with 4C or thicker hair tried Beyoncé’s hair care routine? “I’m sorry, I just don’t believe that someone who barely shows their real hair to the world knows the secrets to effective hair care.” he said other.

In an interview with Essence, Bey shared the importance that science and research have played in the development of CÉCRED, stating“First I had to find the right team with the best experience, who also shared my beliefs. …We have made every effort to make decisions based on the results and the absolute best science. By having access to proven ingredients and creating our own patent-pending technology – we now have a line that works universally.”

CÉCRED’s marketing videos have also faced criticism because they depict individuals with different hair textures and praise how the product affects their hair, suggesting that it is a hair care brand for everybody.

While inclusivity is necessary, Beyoncé’s fan base of mostly black women who’ve followed her since Destiny’s Child feels each skeptical and alienated.

“Is the product intended for black hair or???” asked a fan on X.

“It’s Black History Month and they decide to highlight a non-Black influencer in a hair care line. “No one on the team said maybe we should wait until March to post this video and choose a black woman instead.” questioned other.

The reality is that black hair may require completely different products and ingredients than those most promoted to the masses. In a sea filled with “for everyone” hair products, Black consumers still struggle to find products that work for them. While we love supporting Black artists and types, it’s still necessary to do slightly research and never blindly buy a product, regardless of whose name is related to it.

So let’s take a more in-depth take a look at a few of CÉCRED’s most anticipated products and a few of their ingredients to determine whether or not they are friendly to black hair.

A ritual with fermented rice and rose protein

Ritual with fermented rice and rose protein (photo: CÉCRED.com)Ritual with fermented rice and rose protein (photo: CÉCRED.com)
Ritual with fermented rice and rose protein (photo: CÉCRED.com)

CÉCRED description: “A luxurious ritual made simple. This two-step ritual begins with a fermented rice and rose protein powder that immediately transforms into a water-activated, strengthening hair rinse, followed by a conditioning Silk Rinse rinse to balance softness and shine.

If you want to naturally regrow your hair after a big chop, fermented rice has long been considered a great product for healthy hair growth. Rice water is rich in antioxidants, which also help reduce scalp inflammation. This is especially beneficial during the winter months when our scalp tends to dry out.

Dr. Neil Sadick, popular celebrity dermatologist, reported to Refinery 29 that “rice proteins can strengthen hair strands and seal split ends.” This product will certainly appeal to all hair types and people with dry scalp.

In addition to strengthening hair, rice water has been proven to stimulate hair growth. Dr. Tiffany St. Bernard, PhD in biomedical engineering. and founder of HairDays, as reported by CNN This rice “Rice comes in many different types and contains a whole spectrum of nutrients, from vitamin B, vitamin C, potassium, magnesium, selenium, phosphorus, amino acids and more.” Amino acids are especially beneficial for hair growth because they are the building blocks of the proteins that make up hair.

Benefits of a ritual based on fermented rice and rose protein:

  • Protection against hair breakage and loss
  • Reduce dry, irritated scalp
  • Promotes hair growth

Deeply moisturizing conditioner

Deeply moisturizing conditioner (CÉCRED.com)Deeply moisturizing conditioner (CÉCRED.com)
Deeply moisturizing conditioner (CÉCRED.com)

CÉCRED DESCRIPTION: “Restore life to dry and dull hair. This incredibly rich formula contains our blend of African oils and shea butter to moisturize, soften and improve manageability.

This silicone-free deep conditioner contains a blend of African baobab, moringa and black seed oils and shea butter. The extraordinary amount of collagen found in baobab oil is said to improve hydration and elasticity and build keratin proteins that support hair growth. Many of us are already familiar with the health benefits of black seed oil, but this is a study found that it is also great for reducing hair loss.

The ingredient list also includes squalane, an oily substance naturally found in humans and plants. Squalane is found in many cosmetic moisturizers and conditioners and mimics the body’s natural ability to moisturize.

While many of the products on the CÉCRED website are designed for all hair types, this one is especially designed for girls with curly and curly hair, especially those whose hair needs deeper hydration and hydration.

Benefits of a deeply moisturizing conditioner

  • Very moisturizing
  • Revives dull hair
  • Defines curls

Nourishing hair oil

Nourishing hair oil (photo: CÉCRED.com)Nourishing hair oil (photo: CÉCRED.com)
Nourishing hair oil (photo: CÉCRED.com)

CÉCRED description: “This blend of 13 oils—including sea buckthorn, baobab, moringa, black cumin, castor oil, sunflower seed, watermelon seed, olive, sweet almond, linseed, golden jojoba, argan and coconut—and plant extracts seals, moisturizes and adds soft, natural shine – all without silicone fillers.”

While Queen Bey may now have access to a team of hair gurus, professionals, and luxury products, there was a time when she struggled with psoriasis, a condition that causes “Patches of scaly and inflamed skin, most often on the scalp, elbows or knees, but may also affect other parts of the body.” To combat common hair problems, she also added a nourishing hair oil that soothes and moisturizes the scalp.

Trichologist Dr. Khushboo Garodia shared with Healthline.com that “Oil helps with scalp health. Gentle scalp massage helps in exfoliation and sometimes helps reduce hair loss.

This is another CÉCRED product that may be friendly to black hair if you have thicker hair or curlier hair, as curly hair is more willing to dry than other hair types. The company suggests that this oil is intended for people with “dry, dull, medium to thick hair who are looking for manageability and shine.”

Purifying shampoo and scalp peeling

CLARIFYING SHAMPOO AND SCALP PEELING (Photo: CÉCRED.com)CLARIFYING SHAMPOO AND SCALP PEELING (Photo: CÉCRED.com)
Purifying shampoo and scalp scrub (photo: CÉCRED.com)

CÉCRED description: “It’s like scalp care. This clarifying shampoo and scalp scrub combines a balance of exfoliants, fermented purple willow bark and tea tree oil to remove buildup and residue from the hair and scalp for a breakthrough and deep cleanse.

Ingredients in this clarifying shampoo and scalp scrub include fermented purple willow bark and tea tree oil, which remove build-up and residue from the hair and scalp for a game-changing deep cleanse. Purifying shampoos and scalp scrubs have many benefits.

Why do black women need a clarifying shampoo? Since we use several products in our daily and weekly styling, a good clarifying shampoo will remove residue from gel, excess oils, hairspray, edge control, curling creams, curling creams and more – leaving your hair clean, shiny, and soft. First of all, it brings relief to itchy scalp struggling with accumulated products.

Purple willow bark is essential in removing dead skin from the scalp. According to Grow great, purple willow bark “is essential for exfoliating the scalp, helping to remove dirt and product build-up from the scalp, and helping to move dead skin cells. Willow bark in hair products also helps control excess sebum on the scalp, leaving your strands healthy and balanced.

In addition to purple willow bark, the addition of tea tree oil makes this product a double threat for people who also suffer from dandruff or psoriasis. PubMed research results This “Tea tree oil contains anti-inflammatory compounds that emerging evidence suggests may be helpful in alleviating the symptoms of psoriasis.”

Benefits of a cleansing shampoo and scalp peeling

  • Scalp peeling
  • Removes product residue
  • Neutralizes the effects of hard water

By incorporating science into her vision to make CÉCRED a reality, Beyoné seems to be making it clear that she wants this beauty line to change into a everlasting a part of her customers’ hair care routines. For those on the lookout for the best products to promote healthy roots and beautiful curls in a world obsessive about the final look versus what it takes to achieve it, CÉCRED could also be value considering.

These are just a few of the offers that customers can count on. Check out the full lineup at cecred.com.


This article was originally published on : atlantablackstar.com
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After second defeat for Model of the Year, Anok Yai tells British Fashion Council: ‘I don’t want it anymore’, sparking debate

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Anok Yai, Anok Yai Model of the Year, Anok Yai, Fashion Awards 2024, Model of the Year 2024, British Fashion Awards 2024, Anok Yai British Fashion Awards, Alex Consani, Anok Yai supermodel, Black models, theGrio.com

When Anok Yai was photographed in “The Yard” at Howard University’s 2017 homecoming ceremony, a fashion star was born. After agents began clamoring to find the identity of the then 19-year-old beauty and competing to sign her, Yai became a global sensation; inside the first six months of her profession, she became the first Sudanese model and the second black model, after Naomi Campbell, to open a Prada fashion show. In the seven years since then, covers and accolades have flown steadily, including her first American Vogue cover in 2020, which led to Yai being hailed as one of this generation’s “best.”New supers” — as in supermodels — via Models.com, who awarded her the title of “Model of the Year – Woman” in 2023.

Although Yai has enjoyed success on runways around the world, one accolade has eluded her, and now she says she now not wants it. On Monday as host of the British Fashion Council Fashion Awards 2024Yai was nominated again for the council’s Model of the Year award, her second nomination in as a few years. This is the second time Yai has been omitted from this honor, which recognizes “the global influence of a model who has dominated the industry over the past 12 months,” the organization explains. “With influence that extends beyond the runway, the Model of the Year has made an outstanding contribution to the industry, earning numerous editorial and advertising campaigns throughout the year.”

After losing in 2023 to Paloma Elsesser, the first full-size model to win the award, this 12 months the honor once more passed to Alex Consani, the first transgender winner in the award’s history. Heartily congratulating my friend and colleague from the industry on her groundbreaking achievement partially decided by audience votesYai didn’t hassle hiding her disappointment.

“Alex, I love you and I’m so proud of you,” she wrote X, early Tuesday morningadding: “British Fashion Council, thank you, but I don’t want it anymore.”

How Some she accused Yai of having sour grapes over her subsequent losses, others, etc Teen Vogue editor Aiyana Ishmael, they argue that the model’s disillusionment and self-defense should simply be considered a mirrored image of her humanity.

Billboard named Beyoncé the biggest pop star of the 21st century

“When we ask ourselves why we want Yai to accept her loss calmly, we must also ask ourselves if this is a response to society’s expectations for Black women,” Ishmael wrote, quoting writer and executive coach Janice Sutherland comment on stereotypes that deal with the “perceived strength and resilience” of Black women. “While these characteristics are undoubtedly empowering, they should not be used as a reason to deny Black women space to express vulnerability, pursue changing aspirations, or seek the support they need without judgment,” notes Sutherland.

“I remember in 2019 when a photographer called me a cockroach,” she said already deleted thread on X. Feeling unable to react while others on set treated the insult as a joke, Yai recalled feeling as if “I can not react the way I want because ultimately I’m young, I’m alone, I’m black… whatever I do , will impact me, my family and other black models.”

With this in mind, Yai’s disappointment at not being recognized for her achievements can simply be taken literally, relatively than interpreted as an try and undermine the achievements of Consani, the winner of Model of the Year. Yai said the same thing second postwriting: “If you saw the effort Alex put in; You’ll understand how proud I’m of her. But Alex may be proud and I may be exhausted at the same time. “It doesn’t diminish how much we love each other.”

Kerry Washington is celebrating a

As a member of a marginalized community, Consani undoubtedly empathizes. Actually, she she used her acceptance speech on Monday night to thank “black trans women who have truly fought for the space I am in today” and to thank “Dominique Jackson, Connie Fleming, Aaron Rose Phillips and many others” for enabling her own rise in the industry.

“Now, more than ever, there needs to be an important conversation about how to truly support and uplift each other in this industry, especially those who have been treated as nonessential,” Consani continued. “Because change is more than possible, it is necessary.”

Change is slowly but surely happening, as evidenced by the strong black representation amongst this 12 months’s Fashion Award winners. Winning designers included Grace Wales Bonner (British menswear designer) and Priya Ahluwalia (New establishment menswear), while special awards went to A$AP Rocky (BFC cultural innovator) and Issa Rae (Pandora change leader). Photographer Tyler Mitchell also received recognition, winning the Isabella Blow Award for fashion creator.

As for Yai, she may now not seek approval from the British Fashion Council, but she need look no further than The Yard to search out it. The supermodel returned to the spot where she was found during Howard’s 2024 “Yardfest” Homecoming celebration, much to the delight of students in attendance.

“I’m a black trans woman and there’s not a lot of representation,” McKenzie Cooper-Moore, a junior marketing major and emerging model, told Howard’s newspaper: Hill. “She is one of the top models today, she is a black woman and she or he is uncompromisingly black. That’s really cool. I actually admire her.


This article was originally published on : thegrio.com
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Prince Harry downplays divorce rumors as he discusses the public’s fascination with his marriage to Meghan Markle

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Meghan Markle Prince Harry, Meghan Markle Prince Harry divorce, Are Meghan Markle and Prince Harry still together?, Has Harry and Meghan split up?, Are Meghan and Harry together? theGrio.com

Surprise – Meghan Markle and Prince Harry usually are not attached at the hip. Recently, the Duke and Duchess of Sussex have made separate public appearances.

This week, Markle made a rare solo appearance at the Paley Honors fall gala in Los Angeles to support the godfather of the couple’s daughter, Princess Lilibet, Tyler Perry, who was honored that evening. Meanwhile, on the East Coast, Prince Harry appeared at the New York Times’ DealBook Summit 2024, where he spoke about his fascination with the society surrounding his relationship.

During the conversation, moderator Andrew Ross Sorkin asked Prince Harry how he deals with the constant attention on every thing he and his wife do, noting that articles about the couple’s separate appearances on each coasts have been circulating throughout the Internet.

“Is this normal for you? When the article comes out – she’s in California, you’re in New York – they say, “Well, what’s going on with these two, right?” In a way, is it good that he is so interested in you?” – Sorkin asked.

“No, this is certainly not a great thing. Apparently we now have bought or moved home 10 (or) 12 times. Apparently we have been divorced perhaps 10 (or) 12 times. So it’s just an issue of, “What?” – Prince Harry replied, laughing.

As the youngest child of Princess Diana and King Charles, the Duke of Sussex is not any stranger to life in the highlight. Having seen how the excessive media attention directly affected his mother and even played a task in her death in 1997, Prince Harry noticed how life in the public eye modified his relationship with the press.

“I have been experiencing something of life since I was a child. I have seen stories written about me that were not entirely based on reality. I saw stories about my family members, friends, strangers and all sorts of people,” he explained. “And I think when you grow up in that environment, you start to question the validity of the information, but also what other people think about it and how dangerous it can be over time.”

Ultimately, Prince Harry said he ignores false narratives online because he expects the media and social media trolls to twist and twist his words at any time.

I feel sorry for the trolls the most,” he continued. “Their hopes just get built and built they usually say, ‘Yes, yes, yes, yes, yes,’ after which it doesn’t occur. That’s why I feel sorry for them. Really.

“The Duke and Duchess have now developed as individuals – not just as a couple,” a royal source explained. according to People magazine. “The Duke seems focused on his patronage work and the Duchess seems focused on her entrepreneurship.”

Meghan Markle and Prince Harry help Tyler Perry celebrate his birthday

This article was originally published on : thegrio.com
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Nia Long and Larenz Tate Have the ‘Love Jones’ Reunion We’ve Been Waiting For, But There’s an Elephant in the Room

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Nia Long, Larenz Tate, Larenz Tate Nia Long, Love Jones, Walmart x Love Jones, Walmart Love Jones, Larenz Tate Nia Long commercial, Larenz Tate Nia Long Walmart, Larenz Tate Nia Long Walmart commercial, Walmart DEI, theGrio.com

Those of us who’ve been waiting to seek out out whether Nina Mosley and Darius Lovehall, the black and sexy leads of the 1997 cult romantic comedy “Love Jones,” ended up together will finally get our wish this holiday season. Leading actors Nia Long and Larenz Tate – still black and still hot, we’d add – teamed up for Walmart’s “Love Jones”-themed holiday ad, featuring variations Dionne Farris’ now iconic song “Hopeless” as the opening soundtrack.

In the Walmart Holiday x Love Jones spot titled “Give a Gift That Shows You Get It,” the gift-giving begins early when Nina (Nia) finds a Walmart box on the steps of her house and unwraps it to seek out a record player. Confirming that the gift is indeed from him, Darius (Larenz) repeats certainly one of his lines from the hit movie in which he asks, “Do you mind if I play something for you?”

Whether the poet Darius (Larenz) remains to be attempting to be “the blue in (Nina’s) left thigh… trying to become the funk in (her) right” stays unknown, but nostalgia hits when the two start dancing to the Isley Brothers classic: ” Stay in the groove with you, part 1.” To ensure this moment doesn’t go undocumented, a young woman, presumably the daughter of the fictional couple, appears at the door to capture the moment on camera, clearly taking a cue from her photographer mother, Nina. It’s an uplifting return to a black cinema classic that a lot of us would love to revisit in the era of sequels.

That said, the elephant in the otherwise romantic room is Walmart. The big-box retailer dampened a number of holiday spirit this yr with its post-election announcement that it was “phasing out” most of its DEI initiatives, which is essentially being interpreted as a preview of comparable industry policies to return under the incoming Trump administration. Among the now abandoned initiatives are a $100 million racial equity center launched in 2020 in response to the police killing of George Floyd, in addition to prioritizing 51% of BIPOC, LGBTQ, veterans and women products. – reported the Houston Herald..

“It’s after the DEI programs end that the marketing department will definitely (know) how to change the narrative,” commented one YouTube viewer. “This ad won’t let me forget that Walmart discontinued all DEI efforts,” one other commenter said.

Walmart clearly still sees value in attracting black consumers, as evidenced by the Gen X-friendly spot starring Tate and Long (notably, the spot was produced likely months before the election and subsequent DEI rollback). The company was sensible to think about our annual purchasing power it’s estimated to eclipse $1 trillion by 2030, in response to McKinsey & Co.

“Serving Black consumers can help brands better serve customers, especially as the country’s increasingly diverse demographics continue to grow,” said Shelley Stewart III, McKinsey senior partner and global leader for repute and engagement.

To that end, while many viewers welcome the return of Darius and Nina (some have even called for an official, if long overdue, sequel), the dichotomy between promotion and Walmart practice has not gone unnoticed.

“Walmart needs to rethink its DEI policies,” a YouTube commentator said. “We play it in our faces, using characters and actors we love!”

Kerry Washington is celebrating a

This article was originally published on : thegrio.com
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