For many years, parabens and phthalates, often called endocrine-disrupting chemicals utilized in black hair care products, have been linked to serious health problems and unhealthy hair. popular hair products utilized by black women akin to relaxers, oils, moisturizers, balms, leave-in conditioners and gels has been identified as a explanation for some cancers, including breast and uterine cancer– according to research conducted by Harvard TH Chan School of Public Health

So what is the alternative?

Introducing Climax hair care, the first and only natural hair care brand specially formulated to maintain the health and sturdiness of thickly textured hair that is often heat styled. ​​Founders Tavia Green and her husband Thelbert entered the $3 billion Black hair care industry in October 2021 by mixing ingredients that they had in the kitchen. The result, described as a “natural alternative to BioSilk”, was created with textured hair in mind.

“Climax was intentionally designed to be lightweight so it can penetrate the hair shaft for kinky and curly hair,” said Tavia BLACK ENTERPRISES. “They have special ingredients that have been proven over the years to work magic on people with thicker hair types, such as vitamins A, C, E, red algae and coconut oil. The combination of our products really works wonders.”

Climax was born with two products: Silk Me and Gloss Me Silkening Serum.

And Tavia’s adventure with hair care began long before Climax appeared. As a licensed hairdresser and wig maker, Tavia was exposed to many alternative hair textures and her clients were primarily Black and Afro-Latino. It was at the salon that she began to query the products a few of her black clients were using – particularly their ingredients – and something stood out.

“I have noticed that black women experience dryness and brittleness due to the frequent use of heat on their hair and the lack of resources to prevent it,” she said. TO BE.

“Now, of course, there is a huge selection of natural hair care products and hair care in its natural state, but considering that 73% of black women in the US use some form of hair heating at least once a month, there are really only a few products that appeal to this group of women. This is where we come in.”

Already having a following on social media thanks to her hairdressing skills, Tavia decided to test her products for a few of her clients. Silk Me and Gloss Me became quick hits.

“The girls went crazy,” Tavia recalls. “We got really good feedback, great reviews and we still sold out. At that point I had to make a decision because at that point I couldn’t even manage both (business and creation) – which is a blessing.”

Just over two years later, forsaking the business element of the salon, Climax has expanded its range to six best-selling products, adding Clean Me shampoo, Smooth Me conditioner, Mold Me styling mousse and Style Me styling spray.

Climax’s popularity is very visible on social media – it has over 40,000 followers on Instagram. Reviews from across the country praise what this Florida-based company’s products do for hair. From silk ironing to quick weaves, Climax has proven to work safely on quite a lot of hair types, making it a stock price keeping in your shelves.

Major retailers, including everyone’s favorite Target, have taken notice of the company’s popularity. The team was invited to take part in the Target Forward Founders Program for emerging consumer packaged goods manufacturers to “learn and understand how to prepare to hit retail shelves.”

While Tavia and her team were excited to complete this popular program, she bumped into what the late Senator John Lewis described as “quite a bit of trouble.” Target was impressed and wanted to put Climax products on the shelves of 200 stores nationwide. Some business owners may jump at the opportunity, but Climax’s strategy is a bit different – it requires a slow approach.

“Personally, I like to take things slow when I do something, so I’m very strategic,” Tavia explained.

Still, Climax appears to be moving “slow and steady.” Few other brands can compete with it, and its fan base takes the brand to latest heights. Once funds are raised through grants, accelerated programs and angel investors, the expanded Climax shall be seen in beauty supply stores in popular cities, and can first come to Atlanta and Houston in late 2024. “Over the next five years, we will be in every cosmetics store in the United States,” Tavia said happily.

There are not any limits for this dynamically developing brand, and Tavia says this is not the last stop. When asked what her dream retail co-worker is, Ulta Beauty got here in first place.

“I feel like Ulta is so diverse and has something for everyone,” she said with an enormous smile. “I would like to do something with them in the future. This is what I manifested.”