Technology
Adobe’s GenStudio brings brand-safe generative AI to marketers

Brands want to use generative AI to personalize their marketing efforts, but they’re deathly afraid that AI will spoil the message and spoil their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a brand new application that helps brands create content and measure its performance, with generative artificial intelligence and the brand safety promise at its core.
Currently, the tool is primarily focused on helping social, paid and lifecycle marketers who want to create social media posts, email campaigns and display ads, with support for creating full web sites also coming soon.
Adobe wants GenStudio and it wants it first preview last September as a comprehensive solution to help marketers tailor content to various channels and audience segments. Includes tools for content creation, campaign management and analytics. However, to generate personalized content, you wish a supply chain that may facilitate the generation of huge volumes of branded content, in addition to tools to measure the effectiveness of that content.
Image credits: Adobe
“I think most of the customers we talk to are incredibly excited about GenAI, but they also have a lot of concerns about GenAI for a lot of different reasons: ‘Hey, what’s the status of my data?’ What data do I use, what is the status of the models,” Amit Ahuja from Adobe, vp of the corporate accountable for the Experience Cloud platform, told me. “The result of this – and we just did a survey on this – was that many of them went through this almost isolated mode of experimentation. I think the opportunity for Adobe is: How do we introduce this more directly, with appropriate safeguards in place, and with full compatibility with the tools these people use?”
As brands try to reach potential customers through more channels and at the identical time try to personalize their messages, there’s a number of pressure on your complete content supply chain. This is, after all, where generative AI is available in, as it will probably dramatically speed up content creation.

Image credits: Adobe
“If you concentrate on the quantity of content required for personalization, experimentation and all of the fragmentation of channels, that in itself will create enormous strain and demand on the content supply chain and its associated business processes. Add GenAI to that, where now it’s like, ‘Hey, I can create so much more content now,’ and you’ve this type of rapidly evolving content machinery,” Ahujia said.

Image credits: Adobe
GenStudio takes elements from Adobe’s other enterprise services for brands, similar to its Workfront project management platform and Journey Analytics for cross-platform insights, and Experience Manager, and combines them with parts of its creative tools, similar to Adobe Express and, after all, Firefly models. Enterprises that already use these services can connect them to GenStudio, but recent users don’t need to use these tools to start using the brand new service,
However, having these integrations signifies that marketers can immediately start working with existing brand assets. In the context of GenStudio, this implies they’ll remix them with a brand new AI-generated background to create a brand new Instagram post, for instance. This allows a brand like Coca-Cola to take an existing Coke bottle image and pin it to a Firefly-generated background. After all, Firefly and similar models would not be excellent at making a bottle with the right Coca-Cola logo.
To make additional changes, a simplified version of Adobe Express is built into the service.

Image credits: Adobe
Brands can set their guidelines in GenStudio to make sure that the content produced by the system is brand protected, each by way of the visual and textual content the system can create – and there’s all the time a human involved within the workflow. These tools continuously check that every little thing a user creates in GenStudio adheres to brand guidelines.
What’s also essential here is that brands can bring their style sets and create custom models based on existing resources. Adobe actually uses a set of recent APIs to provide lots of these features, which at the moment are available to third-party developers as well.
For data-centric marketers, integrated analytics would be the highlight of this recent service. These insights start on the campaign level, but users can drill down to the tiniest details and see why a specific campaign performed the best way it did, after which tailor their next ad or social media post based on that.
Technology
Uber customers can now earn Delta Skylile from rides or deliveries

Members of Delta Skys within the United States can now start earning points after they go along with Uber or order via Uber Eats as a part of the recently announced exclusive partnership between each corporations.
The reference to Delta was designed to further adapt the large riding at airports, which was historically a lucrative segment for Uber. The riding company also announced on Tuesday plans to expand the brand new product to the airport at a reasonable price to Atlanta at successful launch in New York.
The game at Uber airport appears at a time when market uncertainty, lower consumer trust and increased borders control lead many Americans to Reverse expenditure on travel This 12 months.
Perhaps such uncertainty signifies that now, greater than ever, customers given prices must find ways to play the system. Uber customers who joined the waiting list will have the option to attach their accounts from Tuesday and everybody else can start Thursday.
Here’s how Uber users with memberships of Delta Skyles can accumulate miles after connecting their accounts:
- Uber Je: 1 mile per dollar spent on orders over USD 40.
- Airport rides: 1 mile per dollar spent on Uberx rides on the airports.
- Premium rides: 2 miles for dollar spent on Uber Comfort or Uber Black.
- Uber Reserve: 3 miles for a dollar spent on Ubers reserved prematurely.
Uberr, riders cannot arrange miles by booking on the airport, but Uber spokesman said that the shopper would get skymes from a journey, which supplies the best prize.
In addition to the flexibility to get miles, Uber and Delta, they integrate in other ways. Customers who buy a flight using the Fly Delta application will have the option to cope with Uber reserve reservation in order that they can reserve a ride to the airport airport. And this 12 months, Skymile members who log in to Wi -Ifi during their flights will receive a 30% discount on reserving Uber for pickup after they land.
(Tagstotransate) delta
Technology
Palantir Exec defends work in the company’s immigration supervision

One of the founders of the Y startup accelerator Y Combinator offered this weekend the Palantir Data Analytical Company that doesn’t describe the controversial analytical company, running the company’s director to supply a broad defense of Palantir’s work.
Then it appeared forward federal applications He showed that American immigration and customs enforcement (ICE) – the task of conducting the aggressive strategy of the deportation of the Trump administration – pays Palantir $ 30 million for creating What does this call the immigration system operating systemSo immigration to assist ICE resolve who to direct to the deportation, and likewise offer “real -time visibility” in self -complacency.
Y founding father of Combinator Paul Graham divided the headlines about the Palantir contract on the subject of XWriting: “It is now a very exciting time in technology. If you are a first -rate programmer, there is a huge number of other places where you can work, and not in a company building infrastructure of a police state.”
In response, the global business head of Palantir Ted Mabrey wrote that “he is looking forward to the next set of employees who decided to submit a request to Palantir after reading your post.”
Mabrey didn’t discuss the details of the current work of Palantir with ice, but said that the company began cooperation with the Internal Security Department (in accordance with which ICE works) “in an immediate response to the assassination of agent Jaime Zapata by Zetas in an effort called Fallen Hero surgery. “
“When people live because of what you built and others were not alive, because what you built was not good enough yet, you develop a completely different view on the meaning of your work,” said Mabrey.
He also compared Graham’s criticism with protests on the Google Maven project in 2018, which ultimately prompted the company to stop the work of drone photos for the army. (Google then signaled that he again became more open to defense works.)
Mabrey called everyone interested in working for Palantir to read the latest book CEO Alexander Karp “The Technological Republic”, which claims that the software industry must rebuild its relationship with the government. (The company was Recruitment at university campus With signs declaring that “the moment of counting arrived west”)
“We employ believers,” Mabrey continued. “Not in the sense of the homogeneity of religion, but in the internal ability to imagine in something greater than you
Graham then Pressed Mabrey “To publicly commit himself on behalf of Palantir, so as not to build things that help the government violate the US constitution,” although he confirmed in one other post that such a commitment “would not have legal force.”
“However, I hope that if (they make a commitment) and a Palantir’s employee is one day asked to do something illegal, he will say” I didn’t join for it “and refused,” wrote Graham.
Mabrey in turn compared Graham’s query In order for “or” you promise to stop beating a trick in court, but he added that the company “has made so many ways from Sunday”, ranging from the commitment to “3,500 thoughtful people who polish only because they believe that they make the world a better place every day because they see their first hand.”
(Tagstotransate) palantir
Technology
Congress has questions about 23andme bankruptcy

3 The leaders of the Energy and Trade Committee said that they’re investigating how 23ndme’s bankruptcy can affect customer data.
Representatives of Brett Guthrie, Gus Biliakis and Gary Palmer (all Republicans) He sent a letter On Thursday, Joe Selsavage, Joe Selsavage, ask a variety of questions about how 23andme will serve customer data if the corporate is sold.
The letter also says that some customers have reported problems with deleting their data from the 23ndme website, and notes that corporations directly for consumption, reminiscent of 23andme, are generally not protected by the Act on the portability and accountability of medical insurance (Hipaa).
“Considering the lack of HIPAA protection, a patchwork of state regulations covering genetic privacy and uncertainty related to customer information in the case of transmitting the sale of company or clients data, we are afraid that this best -confidential information is threatened with a player,” representatives write.
23andme, which has decided to violate data For $ 30 million last 12 months, he applied for bankruptcy in Chapter 11 in March, and the co -founder and general director Anne Wojciki said he was resigning from the corporate’s private bidder.
(Tagstotransate) 23andme
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