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Adobe’s GenStudio brings brand-safe generative AI to marketers

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Brands want to use generative AI to personalize their marketing efforts, but they’re deathly afraid that AI will spoil the message and spoil their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a brand new application that helps brands create content and measure its performance, with generative artificial intelligence and the brand safety promise at its core.

Currently, the tool is primarily focused on helping social, paid and lifecycle marketers who want to create social media posts, email campaigns and display ads, with support for creating full web sites also coming soon.

Adobe wants GenStudio and it wants it first preview last September as a comprehensive solution to help marketers tailor content to various channels and audience segments. Includes tools for content creation, campaign management and analytics. However, to generate personalized content, you wish a supply chain that may facilitate the generation of huge volumes of branded content, in addition to tools to measure the effectiveness of that content.

Image credits: Adobe

“I think most of the customers we talk to are incredibly excited about GenAI, but they also have a lot of concerns about GenAI for a lot of different reasons: ‘Hey, what’s the status of my data?’ What data do I use, what is the status of the models,” Amit Ahuja from Adobe, vp of the corporate accountable for the Experience Cloud platform, told me. “The result of this – and we just did a survey on this – was that many of them went through this almost isolated mode of experimentation. I think the opportunity for Adobe is: How do we introduce this more directly, with appropriate safeguards in place, and with full compatibility with the tools these people use?”

As brands try to reach potential customers through more channels and at the identical time try to personalize their messages, there’s a number of pressure on your complete content supply chain. This is, after all, where generative AI is available in, as it will probably dramatically speed up content creation.

Image credits: Adobe

“If you concentrate on the quantity of content required for personalization, experimentation and all of the fragmentation of channels, that in itself will create enormous strain and demand on the content supply chain and its associated business processes. Add GenAI to that, where now it’s like, ‘Hey, I can create so much more content now,’ and you’ve this type of rapidly evolving content machinery,” Ahujia said.

Image credits: Adobe

GenStudio takes elements from Adobe’s other enterprise services for brands, similar to its Workfront project management platform and Journey Analytics for cross-platform insights, and Experience Manager, and combines them with parts of its creative tools, similar to Adobe Express and, after all, Firefly models. Enterprises that already use these services can connect them to GenStudio, but recent users don’t need to use these tools to start using the brand new service,

However, having these integrations signifies that marketers can immediately start working with existing brand assets. In the context of GenStudio, this implies they’ll remix them with a brand new AI-generated background to create a brand new Instagram post, for instance. This allows a brand like Coca-Cola to take an existing Coke bottle image and pin it to a Firefly-generated background. After all, Firefly and similar models would not be excellent at making a bottle with the right Coca-Cola logo.

To make additional changes, a simplified version of Adobe Express is built into the service.

Image credits: Adobe

Brands can set their guidelines in GenStudio to make sure that the content produced by the system is brand protected, each by way of the visual and textual content the system can create – and there’s all the time a human involved within the workflow. These tools continuously check that every little thing a user creates in GenStudio adheres to brand guidelines.

What’s also essential here is that brands can bring their style sets and create custom models based on existing resources. Adobe actually uses a set of recent APIs to provide lots of these features, which at the moment are available to third-party developers as well.

For data-centric marketers, integrated analytics would be the highlight of this recent service. These insights start on the campaign level, but users can drill down to the tiniest details and see why a specific campaign performed the best way it did, after which tailor their next ad or social media post based on that.

This article was originally published on : techcrunch.com
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US medical device giant Artivion says hackers stole files during a cybersecurity incident

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Artivion, a medical device company that produces implantable tissue for heart and vascular transplants, says its services have been “disrupted” resulting from a cybersecurity incident.

In 8-K filing In an interview with the SEC on Monday, Georgia-based Artivion, formerly CryoLife, said it became aware of a “cybersecurity incident” that involved the “compromise and encryption” of information on November 21. This suggests that the corporate was attacked by ransomware, but Artivion has not yet confirmed the character of the incident and didn’t immediately reply to TechCrunch’s questions. No major ransomware group has yet claimed responsibility for the attack.

Artivion said it took some systems offline in response to the cyberattack, which the corporate said caused “disruptions to certain ordering and shipping processes.”

Artivion, which reported third-quarter revenue of $95.8 million, said it didn’t expect the incident to have a material impact on the corporate’s funds.

This article was originally published on : techcrunch.com
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It’s a Raspberry Pi 5 in a keyboard and it’s called Raspberry Pi 500

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Manufacturer of single-board computers Raspberry Pi is updating its cute little computer keyboard device with higher specs. Named Raspberry Pi500This successor to the Raspberry Pi 400 is just as powerful as the present Raspberry Pi flagship, the Raspberry Pi 5. It is on the market for purchase now from Raspberry Pi resellers.

The Raspberry Pi 500 is the simplest method to start with the Raspberry Pi because it’s not as intimidating because the Raspberry Pi 5. When you take a look at the Raspberry Pi 500, you do not see any chipsets or PCBs (printed circuit boards). The Raspberry Pi is totally hidden in the familiar housing, the keyboard.

The idea with the Raspberry Pi 500 is you could connect a mouse and a display and you are able to go. If, for instance, you’ve got a relative who uses a very outdated computer with an outdated version of Windows, the Raspberry Pi 500 can easily replace the old PC tower for many computing tasks.

More importantly, this device brings us back to the roots of the Raspberry Pi. Raspberry Pi computers were originally intended for educational applications. Over time, technology enthusiasts and industrial customers began using single-board computers all over the place. (For example, when you’ve ever been to London Heathrow Airport, all of the departures and arrivals boards are there powered by Raspberry Pi.)

Raspberry Pi 500 draws inspiration from the roots of the Raspberry Pi Foundation, a non-profit organization. It’s the right first computer for college. In some ways, it’s a lot better than a Chromebook or iPad because it’s low cost and highly customizable, which inspires creative pondering.

The Raspberry Pi 500 comes with a 32GB SD card that comes pre-installed with Raspberry Pi OS, a Debian-based Linux distribution. It costs $90, which is a slight ($20) price increase over the Raspberry Pi 400.

Only UK and US keyboard variants will probably be available at launch. But versions with French, German, Italian, Japanese, Nordic and Spanish keyboard layouts will probably be available soon. And when you’re in search of a bundle that features all the things you would like, Raspberry Pi also offers a $120 desktop kit that features the Raspberry Pi 500, a mouse, a 27W USB-C power adapter, and a micro-HDMI to HDMI cable.

In other news, Raspberry Pi has announced one other recent thing: the Raspberry Pi monitor. It is a 15.6-inch 1080p monitor that’s priced at $100. Since there are quite a few 1080p portable monitors available on the market, this launch is not as noteworthy because the Pi 500. However, for die-hard Pi fans, there’s now also a Raspberry Pi-branded monitor option available.

Image credits:Raspberry Pi

This article was originally published on : techcrunch.com
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Apple Vision Pro may add support for PlayStation VR controllers

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Vision Pro headset

According to Apple, Apple desires to make its Vision Pro mixed reality device more attractive for gamers and game developers latest report from Bloomberg’s Mark Gurman.

The Vision Pro was presented more as a productivity and media consumption device than a tool geared toward gamers, due partly to its reliance on visual and hand controls moderately than a separate controller.

However, Apple may need gamers if it desires to expand the Vision Pro’s audience, especially since Gurman reports that lower than half one million units have been sold to this point. As such, the corporate has reportedly been in talks with Sony about adding support for PlayStation VR2 handheld controllers, and has also talked to developers about whether they may support the controllers of their games.

Offering more precise control, Apple may also make other forms of software available in Vision Pro, reminiscent of Final Cut Pro or Adobe Photoshop.

This article was originally published on : techcrunch.com
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