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Use video marketing to effectively increase customer engagement

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As the CEO of a video marketing agency, I understand how much of an impact video can have on engagement. It’s an efficient way to connect along with your audience and achieve your goals. I’ve seen small startups and Fortune 500 firms reap the rewards and achieve amazing results by implementing a number of key strategies of their video marketing efforts.

Attacking this project might be quite intimidating, but truthfully, with just a little guidance, it may possibly be an achievable and even fun experience for you and your brand. So why wait? Here are some suggestions I’ve learned in my industry. Choose a number of that will assist you to and start.

Share your knowledge and turn into referred to as an authority within the industry.

Creating a how-to video or video blog with helpful suggestions is a fast and straightforward video style. It will show your knowledge and construct trust amongst customers. This will help generate more leads, more conversions, and higher website positioning. Google owns YouTube, so in the event you want to get on the primary page, video is the trick that may get you there quickly.

Simplify a fancy services or products with an animated explainer video.

Animated explainer videos are powerful, popular marketing tools for nearly any business, services or products. You can still be within the prototype, production or concept stage of your offering and present an animated explainer video to get your audience enthusiastic about your debut – effectively reaching potential customers, investors and even partners in your quest for publicity. Animations are also effective in explaining ideas which might be misunderstood or difficult to understand. The combination of strong visuals and a really concise voiceover really drives home the purpose.

Recruit latest members to your team.

If you have already got high-quality videos, use them to recruit the suitable talent. From company overviews to worker profiles, there are various ways to approach a recruitment video. For Zappos recruitment video, asked real employees to discuss why they like working there. By seeing real employees with authentic voices, latest recruits are able to quickly learn concerning the company culture and make smart decisions about joining their team.

Promote a contest organized by your brand.

Competitions are an important way to promote a product, service or brand. Contests arouse consumer interest in your brand and particularly encourage sharing. However, for the competition to be effective, it have to be promoted. Video is a strong strategy to help promote contests. I often see contest announcement videos shared on YouTube, Instagram, Facebook, and Twitter which might be an enormous success.

Boost your e-commerce with videos showing your product in motion.

Product “unboxing” videos allow you to introduce latest products with unique features, showcase revolutionary designs, and reveal various applications. Share open box videos in your website, on relevant forums, in e-newsletters and via video blogs for optimal reach. Check out this open box movie from Vizio, for instance. For e-commerce customers, video is greater than just a photograph. They can see the product in motion and make a fast decision to purchase the product online.

Build your brand on customer lifestyle feedback.

If you’ve gotten a log of written testimonials, there isn’t a reason why you possibly can’t include them in your video. You’re not only selling a services or products – you are asking your target market to consider in the life-style related to it. Lifestyle marketing engages potential customers by showing them how others profit from what your organization has to offer, which causes the viewer to imagine themselves along with your brand and builds an emotional attachment to your organization.

Reach the masses with TV promoting.

A TV promoting strategy includes an intended message that directly or not directly advantages your bottom line. Tools corresponding to age segmentation and cross-promotion on social media and online stores increase the reach and profitability of TV promoting and construct brand awareness amongst viewers without delay.

Use the video to raise funds and awareness for cause.

Whether you are a nonprofit trying to raise funds or an organization trying to raise awareness of its corporate responsibility efforts, you possibly can incorporate your messages into videos. It’s also an important way to show potential donors the impact they will make by donating to a worthy cause.

Make an impression with a brand new product launch.

Why just tell people about your products when you possibly can show them? When done well, product videos could be a implausible tool to help your target market understand your product and the philosophy that sets your organization apart. You can use product video to engage customers at every stage of your product launch.


This article was originally published on : www.blackenterprise.com
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Business and Finance

David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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Business and Finance

New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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