Use video marketing to effectively increase customer engagement

As the CEO of a video marketing agency, I understand how much of an impact video can have on engagement. It’s an efficient way to connect along with your audience and achieve your goals. I’ve seen small startups and Fortune 500 firms reap the rewards and achieve amazing results by implementing a number of key strategies of their video marketing efforts.

Attacking this project might be quite intimidating, but truthfully, with just a little guidance, it may possibly be an achievable and even fun experience for you and your brand. So why wait? Here are some suggestions I’ve learned in my industry. Choose a number of that will assist you to and start.

Share your knowledge and turn into referred to as an authority within the industry.

Creating a how-to video or video blog with helpful suggestions is a fast and straightforward video style. It will show your knowledge and construct trust amongst customers. This will help generate more leads, more conversions, and higher website positioning. Google owns YouTube, so in the event you want to get on the primary page, video is the trick that may get you there quickly.

Simplify a fancy services or products with an animated explainer video.

Animated explainer videos are powerful, popular marketing tools for nearly any business, services or products. You can still be within the prototype, production or concept stage of your offering and present an animated explainer video to get your audience enthusiastic about your debut – effectively reaching potential customers, investors and even partners in your quest for publicity. Animations are also effective in explaining ideas which might be misunderstood or difficult to understand. The combination of strong visuals and a really concise voiceover really drives home the purpose.

Recruit latest members to your team.

If you have already got high-quality videos, use them to recruit the suitable talent. From company overviews to worker profiles, there are various ways to approach a recruitment video. For Zappos recruitment video, asked real employees to discuss why they like working there. By seeing real employees with authentic voices, latest recruits are able to quickly learn concerning the company culture and make smart decisions about joining their team.

Promote a contest organized by your brand.

Competitions are an important way to promote a product, service or brand. Contests arouse consumer interest in your brand and particularly encourage sharing. However, for the competition to be effective, it have to be promoted. Video is a strong strategy to help promote contests. I often see contest announcement videos shared on YouTube, Instagram, Facebook, and Twitter which might be an enormous success.

Boost your e-commerce with videos showing your product in motion.

Product “unboxing” videos allow you to introduce latest products with unique features, showcase revolutionary designs, and reveal various applications. Share open box videos in your website, on relevant forums, in e-newsletters and via video blogs for optimal reach. Check out this open box movie from Vizio, for instance. For e-commerce customers, video is greater than just a photograph. They can see the product in motion and make a fast decision to purchase the product online.

Build your brand on customer lifestyle feedback.

If you’ve gotten a log of written testimonials, there isn’t a reason why you possibly can’t include them in your video. You’re not only selling a services or products – you are asking your target market to consider in the life-style related to it. Lifestyle marketing engages potential customers by showing them how others profit from what your organization has to offer, which causes the viewer to imagine themselves along with your brand and builds an emotional attachment to your organization.

Reach the masses with TV promoting.

A TV promoting strategy includes an intended message that directly or not directly advantages your bottom line. Tools corresponding to age segmentation and cross-promotion on social media and online stores increase the reach and profitability of TV promoting and construct brand awareness amongst viewers without delay.

Use the video to raise funds and awareness for cause.

Whether you are a nonprofit trying to raise funds or an organization trying to raise awareness of its corporate responsibility efforts, you possibly can incorporate your messages into videos. It’s also an important way to show potential donors the impact they will make by donating to a worthy cause.

Make an impression with a brand new product launch.

Why just tell people about your products when you possibly can show them? When done well, product videos could be a implausible tool to help your target market understand your product and the philosophy that sets your organization apart. You can use product video to engage customers at every stage of your product launch.