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Research shows that rural communities are falling behind due to poor digital infrastructure

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In an era where businesses and households depend upon the Internet for the whole lot from marketing to banking and shopping, the dearth of adequate digital access generally is a serious obstacle. And our latest research shows that loads houses AND business within the UK are left to fend for themselves within the digital age.

Our two studies focused on the rural county in Wales, Ceredigion, where an absence of reliable digital infrastructure has worsened the impact of the pandemic on families and businesses. Poor digital accessibility and poor connectivity have increased stress levels for families who already had to juggle home learning and dealing from home.

Similarly, firms have had to grapple with issues related to web access, the provision of effective digital infrastructure and digital proficiency when working and doing business from home.

Our study included two online surveys. One focused on households and the opposite on businesses and the self-employed between April and June 2021. The survey questions aimed to address the challenges and opportunities presented by the pandemic.

Several essential themes emerged within the responses we received from each surveys. These aspects included insufficient digital accessibility and connectivity, lack of digital skills and training opportunities, and the prices of broadband and mobile access.

Home experiences

Our research found that 12% of homes didn’t have enough digital equipment to meet their needs throughout the pandemic, and 76% of those included children learning from home. Schools and a few workplaces provided equipment in some cases, but 18% of households had to rent equipment.

Despite this borrowing option, many homes have had to connect equipment between adults working from home and youngsters learning online. Many students used small mobile devices to access lessons, while others lacked access to equipment resembling printers.

These problems were exacerbated in rural and distant areas, where slow broadband speeds and lack of a reliable mobile signal were identified as the most important problems. Other issues included the price of broadband and mobile access, lack of digital skills or training opportunities to improve digital skills, poor customer support from broadband providers and connectivity issues.

Digital connectivity challenges faced by survey respondents.
Igboekwu, Plotnikova and Lindop, Provided by creator (no reuse)

Business and self-employment experience

The pandemic has presented similar challenges to businesses. The closure of non-essential businesses throughout the pandemic has led to: growth in e-commerce. Companies that were able to start selling online were able to proceed operating despite lockdowns and restrictions.

However, firms that were slow to adopt e-commerce or lacked the vital infrastructure struggled to adapt. In fact, our research found that 47% of firms experienced difficulties with digital access and connectivity throughout the pandemic. Other problems that firms face include:

• lack of reliable broadband or mobile connection (37%)

• low broadband speed (29%)

• weak cell signal (26%)

• lack of digital skills or access to training programs (16%)

• access cost (13%)

People working from home in rural areas also faced problems due to lack of digital infrastructure, poor connectivity and lack of digital skills.

Engineer in helmet on telephone pole installing fiber optic cable
Rural communities lag behind when it comes to digital infrastructure.
Chris Howes/Alamy

Filling the gap

In the long run, increased reliance on online work, education and public services resembling online health and social care will probably be much more detrimental to people without adequate web access. The digital divide between individuals with higher and lower incomes is widening.

An example was higher income households more probable have access to technology for homeschooling and distant work throughout the pandemic, unlike those with lower incomes.

The gap in access to digital technologies is usually determined by location. Remote and sparsely populated areas often lack adequate broadband and mobile signal coverage. Closing this digital divide is crucial for economic growth, social inclusion and access to basic services.



To address the digital divide, UK and devolved governments must spend money on digital infrastructure in rural areas to ensure at the least minimum quality coverage all over the place. Local authorities could introduce programs to enable people to gain access to cost-effective computing devices and web access.

Enhancing digital skills and empowering businesses in rural areas can be key. Strengthening digital skills training would higher prepare future generations for a digital world.

Additionally, businesses in rural areas need tailored support resembling funding for digital infrastructure upgrades, training opportunities, and privacy and consumer protection guidelines to enable their digital and sustainable development.

This article was originally published on : theconversation.com
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Business and Finance

David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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Business and Finance

New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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