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Beyoncé is honoring her family heritage with her new hair care brand, Cécred

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Somewhere between reclaiming country music for Black people and bringing a cowboy core to NYFW, Beyoncé Knowles-Carter found time to launch a new business enterprise, Cécred. Designed to honor the sacred traditions of hair care, Cécred offers a variety of clinically tested products suitable for all hair types.

“The journey of creating Cécred has been years in the making, and I’m very proud to finally reveal what we’ve been working on,” said Knowles-Carter, founder and CEO of Cécred, in a press release to theGrio. “As the founder of Black, it was important to me to focus on the areas where I saw the greatest demand for healthy hair care, and to put scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, as well as other types and textures that require more moisture and strength.”

Like most little black girls, Beyoncé was introduced to hair care by her mother, Tina Knowles. The “Renaissance” star’s passion for hair grew when she was a bit of girl brushing her hair in her mother’s salon. Having a front-row seat to her mother’s cosmetology knowledge, Knowles-Carter saw firsthand how she cares for the health of her clients’ hair by combining technologically advanced formulas with natural butters and oils. Now, Ms. Tina brings her 40 years of experience as a hair stylist, salon owner and entrepreneur to Cécred as vp of the brand.

“From my own experience serving clients, I love seeing the joy they feel when their hair becomes healthier, shinier and more vibrant,” Knowles added in a press release. “I have personally witnessed how these products have stopped cracking. I have seen transformations after using these products on a variety of hair types and textures, and the results have been amazing.”

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To have a good time the premiere of Cécreda, Beyoncé performed on the show cover of Essence magazine The February/March issue, which included an interview with her and her mother.

Beyoncé on the quilt of Essence magazine March/April 2024 (Image: Essence magazine)

“Hair has always been a very big part of our lives,” Knowles told the publication. “Just like fashion saved our family, this is how we make a living,” she added.

“My mom had so many amazing clients in her salon, and while the environment was therapeutic for them, it was therapeutic for me, too,” Beyoncé added. “It was in her living room that I realized my dreams of being a performer (…) So much of who I am comes from her living room.”

While it could be news to fans, the star revealed that Cécreda’s launch has been years within the making. After reportedly discussing the thought of ​​launching a hair care line when she was a teen, Knowles-Carter explained how vital it was to make this dream a reality.

“What an honor to be able to do something so special with my mom and share it with the world,” said the award-winning artist. “I feel like all of her learning throughout her life, her 70 years and now my 42 years, is generational and was meant to be. Part of this lineage is honoring the heritage and wisdom passed down from generation to generation and mixing it with science and technology. It was vital that we borrowed a few of our past and brought it into the longer term.

The brand today unveiled its Foundation collection, consisting of eight products that claim to “cleanse, condition and visibly repair” hair. Filled with a wide selection of butters, oils, honey and fermented rice water, the gathering advantages hair with textures starting from straight to curly, whether dyed, chemically processed or heat styled – nuances deeply inspired by Knowles – Carter’s own hair journey . Over the course of her decades-long profession, the star has learned to take care of her hair’s health while using coloring, high-tension styling, hair glue, sweat and residue from her life as a performer, which she incorporated into the formulas of Cécred cosmetics.

With prices starting from $20 to $52, the star’s hair care brand is also continuing its philanthropic efforts with BeyGood, creating the $500,000 BeyGOOD x Cécred Fund, which honors the expertise and influence of skilled stylists by funding beauty school scholarships and business grants for showrooms.

“Cécred is a legacy project for me, probably the one most rooted in my ancestors. It’s so far outside of business. Hair is our lineage; it is our family history,” said Knowles-Carter, explaining her ambition to create a new, inclusive, science-backed standard in hair care that dispels myths and helps change the narrative around hair care.

Browse and shop the whole collection at cecred.com



This article was originally published on : thegrio.com
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David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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