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Business Owner Shares Tips After Appearing on ‘Shark Tank’

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Applesauce is for teenagers, right? Wrong.

Keisha Smith-Jeremie promoted Sanaia applesauce for adult applesauce lovers on Season 10 of the ABC series . After the show, BLACK ENTREPRENEURSHIP caught up with Smith-Jeremie for an interview concerning the show and her company.

No one ever outgrows their Love applesauce. Is it true?

This is completely true. The very best a part of this journey has been proving this proverb true time and time again. Every day I meet adults who whisper to me concerning the applesauce they steal and squeeze out of their kids’ bags, or how they feel like they should pretend they’ve kids after they’re within the applesauce aisle. Millions of adults still love applesauce, and Sanaia was created with us in mind.

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The applesauce market is a comparatively crowded space with a couple of major players. How do you differentiate Sanaia? What advice do you will have for other entrepreneurs trying to compete available in the market with the massive brands?

Sanaia is unlike some other applesauce on the market. The category is crowded, however it all revolves around the identical theme: what kids want. Sanaia uses only green apples, while all other brands use red apples. We also add real baked apple slices to each jar, and our flavors are authentically inspired by the island. I believe the hot button is to focus on the client or the issue you’re solving, which nobody else has done. For us, it’s adults who’re satisfied with the taste and texture of baby food in the present applesauce market.

How did you’re taking Sanai’s idea from concept to reality? What advice do you will have for other entrepreneurs or aspiring entrepreneurs developing latest services or products?

The very first thing I did was research other individuals who had already been down this path. I discovered Susie Wyshak’s book. Then I took it a step further and after reading the book, I discovered the creator on LinkedIn and asked her for a consultation. The lesson I learned from that was to be persistent in looking for out the paths which have already been paved and to proactively hunt down advice and guidance. Don’t reinvent the wheel, even for those who’re making a latest product.

You appeared in Season 10! How did you become involved with the show? Tell us a story.

In March 2017, nine months after we launched the corporate, I got an email from the show’s producers. At first, I used to be sure it was a crackpot! We applied and three weeks later we came upon we were going to be pitching in June. The application process is incredibly rigorous, however the production team was really supportive throughout.

How did you prepare to present your organization on the show?

Practice, practice, practice. That first 2-minute pitch whenever you get within the tank is admittedly necessary and you should have a robust one that may grab the sharks’ attention, but the true key to surviving this experience is knowing your online business in and out. I watched hours and hours of shows, wrote down all of the questions, and practiced with my team until I could comfortably answer each one.

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Calculating valuation generally is a daunting task for startup founders. It’s also crucial for pitching. What helped you calculate your valuation before the show? What advice do you will have for other entrepreneurs working on valuation?

The valuation process is especially difficult for a young company like ours. We needed to give you something realistic and defensible. The key shouldn’t be to be laughed at by a number that seems too high, but to set a goal which you could reasonably estimate to approach. I consulted with friends who work within the finance sector to check my rationality under pressure, and it was an incredibly necessary exercise to have these hands-on sessions.

Sanaia Applesauce CEO Keisha Smith Jeremie (ABC/Eric McCandless)

Tell us more. What have you ever been working on since starting this system?

Since the show was taped, we’ve been tracking all the consumer interest we’ve received at trade shows this summer. In January, we’ll be on shelves nationwide with our plastic cup offering. That first moment I see Sanaia on a food market shelf will bring much more tears than those Sharks dropped at me.

How do you intend to develop the corporate in 2018 and beyond?

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In 2019, we’re focused on establishing Sanaia because the definitive alternative for adults who love applesauce. We consider our single-serve plastic cup offering is the proper option for breakfast, in addition to midday and after-dinner snacks. Beyond grocery stores, we’ll be working to position our Sanaia single-serve plastic cup offering in airports, corporate cafeterias, and universities; mainly, anytime adults crave something light, healthy, and sweet—we wish Sanaia to be there.

This article was originally published on : www.blackenterprise.com
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Edward Enninful introduces a new global company dealing with entertainment and entertainment

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Edward Enninful, a visionary flavor chargeable for among the most pushing boundaries in fashion and media, enters a new chapter with the launch of the EE72-global company dealing with the media and entertainment.

EE72 arrives at a time when the world requires a more authentic, diverse story. And who is best to reply this call than Enninin? Thanks to the profession defined by breaking the boundaries and establishing new standards, it now brings the identical energy to the company on the mission of making transformational content, engaging experiences and modern products that we query, as we see and mix with the world.

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“EE72 is the natural progress of the foundation in which I built my career,” said Enninful in a press release. “We create a space in which creativity goes beyond the borders in which various voices do not exist,” lead. Our mission is to rework the best way we see and understand one another by constructing bridges in cultures and communities. “

Through strategic partnerships with visionary creators and groundbreaking corporations, EE72 hopes to press the story on the territory of unwavering. To help him, Enninful cooperates with his sister Akua, who acts as a co -founder and general director, while the previous British leader Vogue plays the role of a co -founder and creative director. Together, they’re able to cultivate a brand that doesn’t apply to aesthetics, but additionally in regards to the impact – narrative and representation is just not only a fashionable password, but a standard.

After creating history as the primary black editor British Vogue in 2017, Enninful gave technique to his role as to function a global creative and cultural advisor Vogue. Now, through the EE72, Enninful hopes to disturb traditional narratives and support significant connections between communities and culture through empathy, innovation and “the spirit of authentic telling stories and necessary creativity.”

“This is not just another media company; This is a completely new concept in which creativity knows no boundaries in which every voice matters and where our various aspirations are significantly reflected in told stories and life we ​​lead “, co -founder He signed an commercial on social media. “We create a revolutionary platform for combining, understanding and empathy through a lens of creativity.”

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This article was originally published on : thegrio.com
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Like the idea of ​​Trump on a reduction of federal income tax, it can affect your salaries

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During the election campaign, President Donald Trump proposed a reduction in the federal income tax, while Experts revealed that this may occasionally affect your salary.

During the conversation at GOP dinner at home on January 27, Trump suggested that federal income tax ought to be “eliminated”, continuing to dancing around the idea of ​​issuing tariffs. “Instead of taxing our citizens to enrich foreign nations, we should be a tariff and taxation of foreign nations to enrich our citizens,” said Trump, stating that America was the richest in 1870–1913, when the tariffs were.

He still said that the income tax didn’t occur only in 1913. The idea caused controversy at each ends of the passage. The idea will bring a significant change in the country’s economic policy, but it can also affect the way of negotiating Americans, along with increasing income for a lot of employees. “This increase in income would have an impact on stimulating the economy, but at the expense of probably growing real inflation,” said Crystal Stanger, general director of the optical tax.

“Therefore, it is likely that although people would benefit for a short time, their salary will soon be worth less. So they will not bring long -term benefits at all. “

The proposal resulted in questions on the table about how the government would finance the vital services and programs. Stranger emphasized that the elimination of the federal income tax would depart less incentives for corporations to employ in low income districts, which can cause employers to employ. “That’s why we’ll probably see a faster transition to companies employing less lower employees abroad, wherever possible,” she said.

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“Lack of (business) tax deductions and incentives would be a race to the bottom for the cheapest employees around the world. This would cause that it would be more difficult to hire or increases when others work for the cheaper ones. “

But that is not all is negative. Rick Miller, Rick Miller, Rick Miller, financial planner and investment advisor at Miller Investment Management, said that the plan can be restructuring the remuneration or renegotiations of already delivered compensation packages. “Employers would have maximum flexibility and creativity all over the arena of compensation,” said Miller.

“Labor seekers can take advantage of creative compensation plans and greater freedom to negotiate an attractive job offer on both sides.”
Democrats openly criticized this proposal because they predicted a domestic deficit that may lead to a trade war. Over $ 2 million is collected annually from income taxes. If it is eliminated, tariffs he would have to come back very high To adjust the number.

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This article was originally published on : www.blackenterprise.com
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Zirtue lends money to his family without hurting their relationships

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HBCU, Barbara-Scotia, Reaccreditation


Borrowing money to family members and friends may be uncomfortable. One of the challenges is that it shouldn’t be clear when the borrower repays you. The second pain is that the borrowed money was used for something aside from the borrower’s request. That is why Dennis Cail created Zirtue.

Zirtue to Loan application based on relationships Revolutionizing the way in which people borrow money from family and friends, while providing intact relationships for the vacations. Cail says Black company that his personal experience with his family inspired the appliance.

“Members of my family will lend money from me from me, and I achieved limited success in recovering this money,” he says. “I thought there should be an application that can help relieve this stress and burden of relationships when people are nice enough to help a loved one.”

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Loans based on relationships work from Zirtue, because users borrow or borrow money from people they know. This shouldn’t be a crowdfunding application, and credit grades won’t make it difficult for users to borrow money. People who need money will put the quantity needed from their family or friends and establish their own loan terms. Borrowers must select what the bill is used for and add biller information. Family members or friends who accept the borrower’s loan terms can pay the bill directly Biller compared to the borrower.

Before borrowers are able to demand a loan, they have to connect a checking account or debit card. Zirtue develops the quantity that the borrowers agreed to pay the lender every month until the loan is fully repaid.

How Zirtue eliminates predatory loan practices

In addition to their personal experience lending money to family members, Cail witnessed how loan corporations feed in essentially the most sensitive communities.

“I grew up in public apartments with low income in Monroe, Louisiana,” says Cail. “In my area we didn’t have any banks, credit unions or fintech companies, but we had several liquor stores and pawnshops that would earn a 30% check.”

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He says that it was the same scene to his childhood, when he left the ocean base after the boot camp, where they were lenders on pay day, buy, pay-he-he-he-he-he-hare fate and rent for their own furniture stores.

“She never sat with me well that the most underrated people who needed help the most were the most used,” he says. “At that moment it struck me (after leaving Bootcamp) that all predators of lenders attack every demographic group in which I was a part that is a minority, low income and military veterans.”

Predicine loan practices are the explanation why Cail has made sure that users don’t pay interest on loans. He also recognizes that individuals don’t all the time have a support network, which is why the corporate has just launched the Zirtue Foundation.

“The Foundation provides people with a subsidy to the account,” says Cail. “It’s for people who can’t find a friend or family member, but their lights will be turned off at midnight. We do it through our corporate partnerships and our Foundation partnerships. “

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This article was originally published on : www.blackenterprise.com
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