The luxury jeweler David Yurman announced his latest men’s campaign, with the participation of the legends of NBA Carmelo Anthony and Jaylen Brown, who present a characteristic collection of the brand’s curb chain.

Based on the previous campaign with outstanding NBA players, this cooperation emphasizes the dedication of David Yurman to culture and innovation, in accordance with the press release.

Anthony and Brown, known for his or her achievements on the pitch and outside, embody the passion and central individuality in the Men’s line of David Yurman. The campaign, shot by the creative director, recognized free of charge Richardson, emphasizes The strength and craftsmanship of the curb chain collection.

“We are glad that we can cooperate with Carmelo and Jaylen, two amazing athletes who are an example of leadership, style and sacrifice,” said Evan Yurman, president of David Yurman.

“Their ability to inspire both in the game and culture makes them the ideal ambassadors of our brand.”

Anthony, ten-time NBA All-Star and Future Hall of Famer, was designed by Khalilah Beavers and appeared in the campaign segment together with his son, Kiyan Anthony, discussing life and ambitions.

“I have always contributed to the unique songs that tell the story, and these collections really reflect this level of artistry and narrative,” said Anthony.

Brown, an outstanding Boston Celtics striker and four-time NBA All-Star, transfers his dynamic presence to David Yurman’s cooperation. Style by Wayman & Micah, Brown is captured at a thoughtful moment playing chess together with his grandfather, Willie Brown. This scene emphasizes the topics of strategy, intellect and wisdom transmitted by generations, reflecting Brown’s multi -faceted personality.

In addition to your star basketball profession, which incorporates leading Celtics to the NBA finals in 2022 and 2024, securing the championships and the winning MVP final, Brown is taken into account mental curiosity and commitment to social influence. His extensive interests include history, philosophy, technology, meditation and Spanish learning. He began discussions in prestigious institutions equivalent to Harvard University and MIT, showing his interests outside of sport.

Brown can also be the founder of his clothing line and the foundation “7uice”, which personifies the topics of positive energy and activism. (Red Bull) His commitment in CRecing possibilities For marginalized youth, they’re visible because of cooperation with MIT Media Lab, focusing on steam education initiatives. In 2024, Boston XChange, a non-profit organization, launched dedicated to constructing generations inHealth and supporting cultural innovations in underestimated communities.

“Jewelry is a statement – it is about energy and presence,” added Brown. “David Yurman’s designs allow me to express myself and show elegant and timeless.”

The campaign might be presented in social media and by promoting throughout the yr.

Daughter Carol He still breaks the recent area after 30 years of play. Black Haircare Brand has established cooperation with the New York Knicks guardian, Josh Hart for the Black History campaign and his hairstyle on the occasion of the day, and that is the starting of a big trend in women’s brands: it makes men feel special.

The partnership between the daughter of Carol and Hart began when the founding father of the company, Lisa Price, noticed how expressive men with their hair were round her.

“I shared my product team that I noticed many young men, deciding to place my hair,” said Price. And although he notices that he sees many ladies from LOCs, this shouldn’t be so many young women in the same numbers she saw young men. Women who sees, winning the location, are older, like at the age of 40 and 50, deciding that they may wear sister castles.

“I was at high school, graduating from high school, graduating and I couldn’t believe how many people I saw in the audience from high schools in college, men from Cornrows, with men’s rolls, with premises and sharing this with my product for product development, as we may need, knowing that you have changed our concentration and focus on these people, because This population. ” Analytical data may not show this, but Price knows what she has seen.

Enter Josh Hart.

The brand was added by the New York Knicks guard to the campaign in February, just before the All-Star weekend, celebrating the history of black hair, not just for a month, but throughout the yr.

“Being a professional basketball player, it is important to look good on the pitch and beyond, said Hart.” Plecie my hair gives me confidence and has change into a type of expressing myself. With my daughter Carol my hair looks and feel absolutely the best, allowing me to be my best myself! “

When the photo of Harta’s hair with “I love ny” became viral, his brother Sandra Finn He was honored. “Josh is very open with me when it comes to his styles,” she said. “He has an idea about what he wants, and I just rushed at it. We worked with new styles, usually once a year around Play -ffes or if it is in my city (Houston). Every look takes about two hours.”

And Hart was greater than comfortable to show his love for New York through his braids. “When I made braids from New York, it was an expression of what I really felt about New York,” he said in Promotional video to the campaign. “As I came here and they received me as a player, but also as a person. It was a way to show love to the city. I feel that I have a cultural influence.”

Finn cooperated with Hart over a hairstyle in cooperation with his daughter Carol. Hart debuted this style during the match of January 10 against Oklahoma City Thunder.

At first glance, this will likely not be obvious, but considering how an instrumental daughter Carol was in the natural movement of black women’s hair and what number of black men adopted their natural textures, evolution also happens in sport.

Cooperation with Hart made sense from a brand perspective. “We joined forces with Josh Hart, because it is a family, black culture, creativity and will remain faithful to their roots – just like us,” said and Scape, assistant to the Vice President for brand involvement in the daughter of Carol. “He really understands what the brand is about, and the way he undeniably flies his styles braid in everything he does, on the pitch and outside, made him a perfect fit. He moves with the goal, and his climate fits the heart of his daughter Carol.”

“Now I don’t know anything about sport, except what I hear, what my husband is talking about. I’m just”, Price shared. “I mentioned him” Oh, Josh Hart is on the set. ” He is: “Josh Hart? Then:” Cornrows! You know, so yes, recognition for the band’s splendor. “

“Looking at athletes and know that you can go from Josh Hart to Jalen, it hurts someone who is bald to a footballer with all the hair who make booty ads (Troy Polamal), what was always. But when I first put my daughter Carol, I remember that women talked about their sons when they came to the store and got more residents.” “Yes, I had to get an additional one, because my son used all the hair oil, my husband used all my conditioner. He used my balm.” So men have been using our things for years. “

Price said it was a very good reminder that she and her team work is greater than selling shampoo and conditioner; There is pleased with how people wear their hair.

“I love when our announcements are announced with everything that is happening, and whether it is a political statement, whether it is a release, and a moment of smile in the middle of the confusion, which can sometimes be politics,” said Price. “I am grateful that we are (in conversation) and we are there in the right way.”

Price hopes that individuals will see a campaign and hair hard on the pitch and realize that although there’s hair and funky, it’s black people and deserves worship and respect. For many, our hair combines us, which implies that our current moment athletes have adopted their natural hair even higher.

“It’s their choice (about how they wear hair on the face and heads), the hair is an accessory and it is beautiful to see how men take this accessory in the same way as us, and they are simply so brave,” said Price. “Because it happens that they are sports characters, it means that someone at school is like, well, if he does it, I could do it. So I will do it.”

Jackie Robinson He was the first to interrupt the colourful baseball barrier from Brooklyn Dodgers 78 years ago on Tuesday. His heritage still inspires people in the essential leagues – and out of doors.

Players and employees of Dodgers, including Shohei Ohtani, Mookie Betts and Debutant Roki Sasaki, and Colorado Rockies surrounded the statue of Robinson in the Centerfield Plaza Plaza just a few hours before the match in Los Angeles on Jackie Robinson around the essential leagues.

They were joined by Basketball Hall of Fame, Kareem Abdul-Jabbar, who turns 78 on Wednesday. He remembered how he worn a baseball cap in Brooklyn, growing up in the neighboring Manhattan district.

“I fought with people of giants, Yankee, quite often,” he said, “but I was holding a hat and no one was able to reject it. I was so tall.”

Abdul-Jabbar followed in the footsteps of Robinson as a sports star in Ucla, known at the time as Lew Alcindor, where he won the three national championships at the coach of Hall of Fame, John Wooden.

Robinson was still an inspiration for Abdul-Jabbar.

“He meant perfection, giving his best, giving his best,” said Abdul-Jabbar, “And for all critics who are there, simply ignore and continue them.”

Each team playing on Monday wore T -shirts No. 42. This is the only number widely withdrawn in the essential directions.

“It’s not just a one-time day,” said Dave Roberts, Dodgers manager. “We understand what this man has done for our world, our country. You strive to live. This is something for me, maintaining his heritage.”

Roberts and Ron Washington from Los Angeles Angels are currently only black managers.

“One of the things that Jackie apparently nailed is to realize that life will be difficult,” said Roberts. “He was unique and was put in this certain position to rise above and know that it is not just about the baseball game. He is bigger than him.”

Sonya Pankey Robinson, the eldest grandson of Jackie and Rachel Robinson and the only child of Jackie Jr., who was killed in a automobile accident in 1971 at the age of 24, joined the Dodgers and Rocks. Grandson Ayo Robinson, whose father is David Robinson, was also at hand.

“He was so progressive in so many ways,” said Pankey Robinson about her grandfather. “When I think about him tenderly, I just think about all his contribution to society and us as a family. I feel true responsibility for maintaining his value and I am very seriously approaching this work.”

The 102-year-old widow of Robinson meant an anniversary at the Jackie Robinson Museum in Brooklyn with the commissioner of Rob Manfred.

“Looks great and welcomes everyone,” said Pankey Robinson. “She not only instilled in values ​​that, as my grandfather knows, expects us to maintain, but she had her own values ​​and her own expectations about us early to set goals in life”

Pankey Robinson lives near his grandmother in New York, saying: “We keep him close and tight.”

Robinson was in the news Last month, when the defense department’s side describing his military service was restored after she was missing briefly. The department removes content, emphasizing the contribution of women and minority groups under the Directive for the administration of President Donald Trump with a view to remove materials promoting diversity, justice and inclusion.

“The repulsive but not discouraged, because I think that what he did is engraved in history and this is not the place where it removed it,” said Pankey Robinson after the ceremony. “His influence is large and we feel good, knowing that although disappointed, what he did was important.”

Angels Washington learned about Robinson when he bought a book about him during the bus stop in Waterloo, Iowa during a small journey in the league in 1972.

“It influenced me enormously to find out what he had to go to play with a baseball game,” said Washington. “And then you look back and say:” Wow, during this era could I do it? ” I want to think I can, but I don’t know if I could. “

Aaron Boone, a New York York manager, called Robinson “one of the most important figures in the history of America.”

“Of course, he was part of the integration of our sport, but part of the further integration of America and other sports. It’s so cool that we can do today, and everyone wears 42, paying attention to it and simply honor the amazing heritage.”