Business and Finance
Black Girl Digital on a mission to empower diverse creators
Meet Black Girl Digital (BGD Media), one among the fastest-growing multicultural, independent marketing agencies within the makerspace, is led by two dynamic Black women entrepreneurs.
Founded and led by CEO LaToya Shambo and CMO Latoya Bond, Digital black girl goals to deliver revolutionary, data-driven marketing solutions tailored to the brands and creators who’re shaping the longer term of promoting and commerce. With a long time of combined experience, these two business leaders have come together to create an agency uniquely equipped to navigate the complexities of multicultural marketing.
“The mission of Black Girl Digital is really about how to bring brand and creators together to go beyond partnerships and build a deeper relationship,” says Shambo BLACK ENTERPRISES.
The pair first met while collaborating on the 2023 Black Girl Digital Awards. While many individuals discuss women competing in business, Shambo and Bond saw a chance to mix their strengths and platforms.
“We went through the process of working together and I saw her talent and she saw my talent. We noticed that we both had these unique skills that worked really well together,” Shambo says.
Combining Black Girl Digital’s expertise in influencer marketing with the BBM Agency’s strength in celebrity business management, BGD Media is uniquely equipped to handle the intricacies of multicultural marketing.
“Because her company was more involved in paid marketing, brand management and communications strategy, it really complemented what we did on the Black Girl Digital side, through partnerships with corporate brands and diverse creators,” Shambo explains.
“Together, we have been able to join forces and offer our brands and creators a full range of media and marketing services, thanks to which the partnership goes deeper rather than superficial.”
Shambo attributes BGD Media’s success to its multimarketing service offering that “brings the customer closer to the creator and the creator closer to the customer.” One of the newest initiatives is the inaugural Black Influencer Weekend, which goals to showcase to major brands and corporations how Black creators are usually not only setting trends, but additionally driving significant cultural and economic change across industries.
During the three-day event, over 1,500 participants engaged in vigorous discussions and activations focused on community, connection and variety amongst creators. Highlights included the VIP Creator Games Night featuring bowling competitions and life-size Connect 4 video games, creating what Shambo describes as a “creator playland.”
On October 2, participants took part in a day stuffed with inspiring and influential discussions in the course of the Influencer Summit. Speakers included media personality Yandy Smith; creative director of beauty and lifestyle Tiarra Monet; and NCAA champion and ladies’s basketball coach Sydney Carter. Conversations covered topics equivalent to balancing a profession outside of social media, maintaining mental health, and constructing meaningful partnerships.
The weekend concluded with the third annual Black Girl Digital Awards, where content creators equivalent to Druski, Monet McMichael and Kai Cenat were honored for his or her power, position and recognition across various platforms. Additionally, business leaders equivalent to Yandy Smith, Marvet Britto and Mona Scott-Young have been recognized as pioneers of influence and visionaries redefining the digital landscape.
At its core, Black Girl Digital is about tackling the complexities of multicultural marketing, demonstrating that representation matters and that success comes when brands connect with communities on a human and private level.
“It’s not a monolith. This is not just one group of Black people. There are many people and many cultures in the Black community,” Shambo says. “Being able to express it. But that’s really why brands work with us. Because we are able to accommodate the different cultures found in each community.”
“We also mainly focus on the passion points and interests of audiences in these communities,” she added.
What’s next for Black Girl Digital? Shambo seeks global domination.
“These will be the Global Influencer Awards,” he says.
Business and Finance
Snoop Dogg leads Martha Stewart in the art of negotiation
Martha Stewart and Snoop Dogg have been the strangest couple for several years. Stewart recently spoke along with her and revealed that the “Drop It Like It’s Hot” rapper can be advising her on business negotiations.
The host praised Snoop’s business sense and positive personal qualities.
“He’s curious, he’s a great student, he’s a phenomenal negotiator (he taught me a lot), he’s tough and he’s incredibly sweet,” Stewart said.
She shared that Snoop often takes the lead in the case of negotiating the terms of their joint business ventures.
“We do a lot of work together and I wait until he negotiates the contract and then I go and follow him.”
While Steward considers Snoop to be a precious asset in business and friendship, Snoop spoke about their willingness to pass on opportunities to one another. One example is Snoop’s partnership with Skechers, which got here about in part because Stewart bypassed Snoop’s team and showed them the value of working with the brand.
“There were a lot of calls where she called me and said, ‘Snoop, I was trying to get you to do a deal with Skechers, but your people were in the middle. They didn’t want to do it. I say, “Really?” She said, “Yeah, you should mess with them.” Look at my shoes.’”
Likewise “The Dog’s Father”. contacted Marta partner with 19 Crimes on wine.
“On the other hand, I have a deal for 19 Crimes wine, red wine, we’re off. Boom, boom, boom. Hey Marta, what’s going on? You don’t have a wine deal. Do you want to come here and play with us?”
It looks like this odd couple has an actual relationship. They were spotted at the 2024 Paris Olympics supporting American athletes and even took some outing to ride horses.
Snoop Dogg has come a great distance since the beginnings of his rap profession. The musician is now a full-fledged businessman almost 30 years after his rap debut.
BLACK ENTERPRISES reported that Snoop is resting during a turbulent period in his life and profession, together with his criminal case involving the murder of a 20-year-old gang member closed.
Snoop was charged with voluntary manslaughter in 1993. The charges hung over his head until his acquittal in 1996. The record has been released to the public for the past 30 years, but Snoop will now not should worry about his legacy for posterity.
“Once the records are sealed, they will be hidden from public access and in most cases the defendant will receive back their fingerprints, booking photos and DNA samples, According to to the New York State Unified Judicial System.”
Business and Finance
The Atlanta Hospitality Hall Of Fame inducts Donata Russell Ross
The Atlanta Convention & Visitors Bureau (ACVB) has inducted 4 latest honorees, including Donata Russell Ross, into its Hospitality Hall of Fame.
Along with fellow nominees Dr. Brian L. Davis, Bobby Donlan and Mark Vaughan, Russell Ross was honored for her work as CEO of Concessions International, LLC. A minority-owned airport food and beverage company is: long-time operator at many airports.
By Russell Ross defended business despite turbulent times. She continued her efforts during many changes in air travel, including 9/11 and the COVID-19 pandemic. She devoted over 4 many years to its development and success.
Russell Ross, a graduate of the Wharton School of Business, has proven that her business acumen is able to meeting any challenge. Concessions International has annual revenues exceeding $100 million and 1,200 employees.
“Seeing all these cycles taught me to hold on and understand that a better day will come,” she said in 2023
Moreover, Russell Ross is a component of the esteemed Russell family. The Russells also worked to advertise Atlanta as a business center and source of opportunity, individually and as a family. As the daughter of influential entrepreneur Herman J. Russell, she can be president of the Russell CARES family foundation. The Foundation implements quite a few initiatives specializing in education and entrepreneurship.
When it involves recognizing Russell Ross, her nomination is a testament to her tenacious work within the hospitality industry. Moreover, it highlights her strength as a Black Leader on this space.
“It is my great honor to be inducted into the 2024 Hospitality Hall of Fame,” she said through a spokesperson. “I am humbled to be included in such an distinguished group of individuals whose commitment to excellence has ensured our region’s growth and recognition around the world.”
Business and Finance
AutoZone acknowledges that tariff costs will go back to the consumer
Yahoo Finance reports that the CEO of automotive retail giant AutoZone admits that if tariffs go into effect, the the consumer will undoubtedly incur higher costs.
Philip Daniele said during its November 2024 earnings call that the company already anticipates increases in product costs, and if tariffs are added, the customer will have to pay. “If we get tariffs, we will pass those costs back to the consumer,” Daniele said. Under his leadership, he understands that recent policies imposed by the Donald Trump administration will impact margins.
The tariffs, which include a tax of 10% to 20% on all imports and potentially 60% to 100% on goods from China, have increased concerns amongst consumers and corporations trying to protect their profits. AutoZone is just not the only company that relies heavily on imported goods from abroad and is preparing for dangerous changes. Footwear conglomerate Steve Madden has already taken motion. Since 70% of its sources come from China, the company announced that it will cut ties with them by 50%, partnering with other foreign entities equivalent to Vietnam, Cambodia and Mexico.
However, shoe fanatics should already expect price increases as leadership deals with changes affecting the supply chain.
Columbia Sportswear and the National Retail Federation (NRF) have expressed concerns that tariffs will make their profits less inexpensive, potentially driving customers away. The world’s largest retail trade association described the proposed tariffs as “a tax on American families.” He issued a warning that prices of on a regular basis goods equivalent to food and clothing would rise sharply. In the association’s report released Nov. 4, Jonathan Gold, vp of supply chain and tariff policy, said U.S. consumers could expect to lose between $46 billion and $78 billion in purchasing power because of this of additional tariffs.
A $90 pair of sneakers can cost between $106 and $116, while a $100 coat can cost over $20.
During the campaign, President-elect Trump “promised to ‘slow inflation,'” but U.S. Treasury Secretary Janet Yellen warned that tariffs would only increase it, and an evaluation by the Yale University Budget Lab supports her theory.
“The consistent theoretical and empirical conclusion in economics is that the burden of tariffs is borne by domestic consumers and domestic firms, not the foreign country,” the mid-October 2024 report revealed.
Some corporations are suspending any emergency motion until Trump actually makes a move. ELF Beauty CEO Tarang Amin says he will have to read the policy first before even fascinated about increasing prices.
“We don’t like tariffs because they are a tax on the American people,” Amin said. He revealed that the company has had to cope with tariffs of 25% since 2019 due to policies in place since Trump’s first reign in the White House. “During this time, we have used every lever at our disposal to minimize the impact on our business and our community.”
Trump-Vance transition spokeswoman Karoline Leavitt defended the first-term tariff, saying it created jobs and curbed inflation. This time, Leavitt believes her boss will work to lower taxes and create more American jobs through additional tariffs.
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