Technology
Cyera acquires Trail Security for $162 million; Cyera is currently garnering a valuation of $3 billion
Whitethe Israeli-founded, U.S.-based cybersecurity unicorn that uses artificial intelligence to create so-called data security posture management — a complete assessment and movie of where customer data was created, where it is stored and the way it is used — last yr has seen explosive growth, revitalizing business as breaches proceed to emerge across an increasing number of enterprises and other large organizations. Now Cyera is taking the subsequent steps in its expansion, making its first acquisition and raising major funding on the horizon.
The startup is acquiring Trail Security, a startup that was still operating within the shadows, constructing data loss prevention solutions — essentially technology that enhances posture management to assist secure data within the event of a breach. Cyera pays $162 million in money and stock for Trail, Cyera CEO and co-founder Yotam Segev told TechCrunch in an interview.
Cyera is constructing a powerful client list in major industries like health care, communications and financial services (they don’t desire to call one, but one particularly is an investor in AT&T), so that they generate revenue. He also still has some money within the bank’s wallet from previous fundraisers. Most recently, Cyera acquired a $300 million Series C in April 2024 at a $1.4 billion valuation.
But soon there might be increasingly of it. We have also confirmed with sources near the matter that Cyera is in the method of raising no less than $200 million at an initial valuation of roughly $3 billion. Cyera declined to comment on fundraising.
The transaction will help Cyera expand its offering to fulfill customer demands to service the longer process that follows an engagement in attitude management, namely offering a more complete suite of services in comparison with other firms in the sphere. Cyera’s competitors include CrowdStrike, Zscaler, Rubrik, Wiz, Palo Alto Networks and Fortinet.
Trail is a relatively young company – it was only a yr old and still operating in stealth mode, as its results show rare site and the indisputable fact that Zohar Wittenberg, CEO and co-founder, didn’t even have the possibility to create the corporate “LinkedIn official.’ But in actual fact, it has already quietly raised $35 million in funding, Segev told me, including a Series A from Lightspeed, CRV and Cyberstarts — an early-stage backer that has invested in a wave of high-profile Israeli cybersecurity firms, including Wiz and Cyera.
It had some momentum, so why throw within the towel so quickly? Wittenberg told me this happens for two important reasons.
First, it is the state of the safety market, where buyers now favor platform games – with all-in-one offerings and point-of-care solutions.
“We think we’re building the best product in this category, but I think customers wanted to buy data loss protection and data security posture management as one platform,” Wittenberg said in an interview. “We can take the DSPM site and build it better.”
The second reason is that Segev and Wittenberg have known one another for years, since school, and it appeared to be a simple selection for either side in terms of cultural fit.
In the long run, Cyera will concentrate on further improving its own technology – artificial intelligence stands out as the startup’s instrument of selection for collecting and protecting data, but it surely is also the weapon of selection that many malicious hackers use to search out modern ways to network breaches – but in the long run it also intends make more acquisitions, Segev told TechCrunch, to fulfill growing customer demands.
“You have no idea how many times a month the CISO calls me with a subtle question about the time,” Segev told me in April. “Something is happening to me,” they are saying. I want you. How quickly are you able to scan my surroundings? This happens each time. And we jump on it. We send a unit they usually need to determine what data is included. Sometimes they do not even know what data has been compromised.”
Trail has 40 employees they usually all join Cyera.
Technology
Exploration Company is raising $160 million to create Europe’s answer to SpaceX Dragon
Only two firms currently deliver cargo to and from the International Space Station, and each are based within the United States. Exploration Companywhich operates in Germany, France and Italy, wants to change that: it has just closed a big round of financing to proceed its mission to construct Europe’s first reusable space capsule.
The $160 million Series B round will fund further development of the Nyx spacecraft, which is able to find a way to carry 3,000 kilograms of cargo to Earth and back. The company, founded three years ago by aerospace engineers Hélène Huby, Sebastien Reichstat and Pierre Vine, goals to conduct Nyx’s maiden flight to and from the ISS in 2028.
“We are the first company in the world where, for the first time, it is funded primarily by private investors,” Huby said in a recent interview. This contrasts with SpaceX’s Dragon capsule, which it said was “primarily funded by NASA.”
With the brand new financing, led by Balderton Capital and Plural, the startup’s total funding now stands at over $208 million. Bessemer Venture Partners, NGP Capital and two European sovereign funds, French Tech Souveraineté and DeepTech & Climate Fonds, also participated within the Series B.
“We have managed to deliver on the promises we have made over the last three years,” Huby said. “We were able to hit our cash target every quarter… Investors could see that we were basically able to deliver on time, on cost and with quality.”
The startup has partnered with the European Space Agency (ESA), which has recognized the necessity to support indigenous space launch and transportation capabilities. Earlier this 12 months, Exploration Company was awarded a research contract value roughly €25 million ($27 million) to develop cargo return services. This contract will run until 2026, after which additional competitive contracts are expected to follow. ESA’s goal is to launch no less than one capsule to the ISS in 2028.
The structure of the contract, called the LEO Cargo Return Service Contract, is similar to the NASA Commercial Orbital Return Transportation Services program, which the agency launched in 2006. This program resulted in multi-billion-dollar transportation contracts with SpaceX and Orbital Sciences Corporation (now Northrop Grumman).
It’s a promising start, but equally promising is the potential The Exploration Company sees on the industrial side. About 90% of the startup’s $770 million order book comes from private station developers Vast, Axiom Space and Starlab, according to the most recent reports.
The first Exploration Company demonstration vehicle was launched this summer on the maiden flight of Ariane 6, but it surely was not deployed due to an issue with the rocket’s upper stage. A second, smaller-scale demonstration mission, called Mission Could, is scheduled to launch aboard a SpaceX Falcon 9 next 12 months.
“I really respect what SpaceX has accomplished,” Huby said. “We try to get the most out of it, we are inspired by what they achieved. However, we also believe that the world needs more competition and we want to build an alternative step by step. We are very aware that we are late, that we are much smaller, etc., but we have to start.”
Technology
Dissatisfied X users switch to Bluesky
Welcome back to the week in review. This week, we discuss the large surge in Bluesky users, Elon Musk co-heading Trump’s “Department of Government Efficiency,” and Mark Zuckerberg’s latest foray into extreme wife-male behavior. Let’s go.
Bluesky is experiencing significant growth as X users dissatisfied with the platform’s latest political decisions move to a rival social network. The decentralized social media platform has grown to over 16 million users, including Swifties. If you are making a change – or no less than want to see if the grass is greener (or bluer) on the opposite side of the road – we have put together a guide on how to start.
Tesla’s Cybertruck faces sixth recall in the course of the 12 months, affecting 2,431 units. Tesla’s report shows that these trucks are or were equipped with a faulty inverter. Unlike the October Cybertruck recall, which might be resolved with an over-the-air update, Tesla will need to physically replace the recalled inverters for this batch. The electric vehicle maker said it could do it without cost.
Elon Musk will co-chair with President-elect Donald Trump Department of Government Effectiveness, whose acronym refers to Musk’s favorite cryptocurrency. Musk, together with biotech entrepreneur and former presidential candidate Vivek Ramaswamy, will lead the department to help the Trump administration “dismantle government bureaucracy, cut excess regulation, slash wasteful spending and restructure federal agencies.”
News
Mark Zuckerberg 🤝 T-Pain: Mark Zuckerberg commissioned T-Pain to write and record an acoustic cover of Lil Jon and The East Side Boyz’s “Get Low” as a present to his wife Priscilla Chan. Please note that he actually sings the infamous “to the window, to the wall” lyric. Read more
Standing desks usually are not as healthy as you think that: Apologies to standing desk users, but a brand new study has found that standing for greater than two hours a day doesn’t protect against the chance of heart problems and really increases the chance of circulatory problems. Read more
Talk to Tuah dating coach: Social media star Haliey Welch launched Pookie Tools, an AI-powered dating advice app for Gen Z singles. The app’s chatbot helps you write conversation starters, and one other tool predicts whether a possible match is lying about your height. Read more
The author took home $200 million: The generative artificial intelligence startup raised $200 million at a $1.9 billion valuation to expand its platform. CEO May Habib says the brand new funding will probably be used for product development and “consolidating the company’s leadership in the enterprise generative AI category.” Read more
Amazon fights against Temu: To higher compete with highly popular competitors Temu and Shein, Amazon launched the Amazon Haul store, offering discounted and mass-produced products, most of that are shipped from China. Read more
Just Eat sells Grubhub: The Dutch food delivery company sells Grubhub to Wonder Group in a deal valued at $650 million. That’s 91% lower than the $7.3 billion Just Eat Takeaway paid the corporate just 4 years ago. Read more
SBF is coming to the large screen: Lena Dunham is working with Apple and A24 on an adaptation of Michael Lewis’s book “Going Infinite,” which chronicles the lifetime of Sam Bankman-Fried and the implosion of FTX. Now I ponder who will probably be solid as SBF… Read more
Get ready for more AI video mistakes: InVideo launches an AI-powered generative video creation feature that enables users to use prompts to create videos in a wide range of styles, including live-action, animated, or anime. Read more
Apple Wall Mount Tablet: Apple is reportedly planning to release a tablet that might be mounted on a wall, control smart home appliances and make video calls in March 2025. The device will, in fact, be equipped with Apple Intelligence technology. Read more
Ads appear on Perplexity: An AI-powered search engine is experimenting with promoting. Ads on the positioning will initially run within the US and will probably be formatted as “sponsored follow-up questions” from partners including Indeed, Whole Foods, Universal McCann and PMG. Read more
You can now play Hot Cross Buns in your phone: The latest Artinoise product is a new edition of the classic plastic recorder. The portable device might be connected to any smartphone, tablet or PC equipped with a USB-C port, effectively transforming it right into a musical instrument. Read more
Technology
Consumer tech is making a comeback, and with it comes the resurgence of consumer company founders like Brynn Putnam
When Brynn Putnam sold her last company, Mirror, to Lululemon for $500 million at the starting of the pandemic, it appeared to the editor that she had sold the smart fitness company too soon.
Instead, the timing turned out to be good. The home fitness craze collapsed almost as suddenly as it peaked in the first yr of lockdown. Meanwhile, after a yr as CEO of Lululemon, Putnam had recent operational insights, a major victory under her belt, and a fresh concept that she became a recent company that can go public in 2025.
Venture company Lerera Hippeau has already participated in a highly competitive round for this stealth startup – the firm also led Mirror’s $3 million seed round – and on Wednesday evening in New York, I met with each Lerer Hippeau managing partner Ben Lerer and Putnam to speak about what she’s constructing. We also talked about the broader rebound that is finally going down in consumer tech – led partly by the founders who led the last wave of successful consumer startups.
Below are excerpts from that chat, calmly edited for length. You can even watch the entire interview below.
Ben Lerer on issuing the first check:
When we invested (in Mirror), Brynn had a very compelling but completely crazy demo that was principally like a two-way mirror with a computer screen behind it that was intended to point out what the mirror would look like if she were in a position to raise tens of hundreds of thousands of dollars to truly produce something like this. What’s really interesting is that she designed a piece of equipment that was her own (then her own line of boutique gyms). . . and once we saw it, it was just clear that Brynn was not only a smart entrepreneur who had built a good gym brand for herself, but she was also an inventor. Brynn won us over very, in a short time and we can have looked crazy for a few years, but ultimately less so.
Brynn Putnam on selling Mirror just 4 years after its founding:
We weren’t on the market. We weren’t on the lookout for a buyer. We just took off. But we’ve been working with Lululemon for a very long time. I’ve been working with them at my gyms for about ten years and we have been spending a lot of time with them creating content and doing fun events with them, and it just felt like the right time for us to essentially participate in Bounce Fast and Confident in homes throughout the world. We really felt this was a chance we couldn’t miss.
As for whether Lerer addressed this issue, he said:
I had my opinion on this. Look, enterprise is a funny business because of the law of power and the concept that it’s best to take pictures of the moon and you’ll have a lot of losses, but your big victories will change the whole world. I consider in the law of power, but I also think that sometimes a enterprise loses sight of truly basic, good, and sound business decision-making. There are some general truths in business, resembling: sell when others are greedy and buy when others are fearful. You do not have to maintain coming back to the casino over and all over again. In this case, when Brynn got here in and said, “Hey, I got this offer, I’m really considering taking it,” I said, “Yes, it’s best to do it for yourself; it’s amazing for us. And for those who’re getting pushback from others (e.g. later stage investors on a different cost basis), I’m pleased to attempt to be helpful, but truthfully, you are way stronger and more powerful than me and you may get on with it. I feel for a yr or two afterward, Brynn probably found a few individuals who had their doubts, and now I feel persons are seeing the growth of the entire category and realizing that it was just a good move.
Putnam about working later as an executive at Lululemon, which later he threw in the towel on the Mirror: :
An investor I love. . .he then told me that I ought to be gracious and learn that throughout the life of your online business you might be selling your online business. You sell it in small pieces or in larger pieces, but you might be at all times selling your online business. And the neatest thing you may do once you have made the decision to sell is to learn as much as you may from the company you have decided to sell to and attempt to do something meaningful on this recent role. And that is exactly what I did. In the yr I used to be there, I learned an incredible amount of things and it was extremely interesting. But I feel ultimately, going from founder and CEO to actual divisional CEO is a very big change, and for some those that’s a good fit. And for me it just wasn’t like that. I actually am a builder.
Putnam talked about what prompted her to create a recent startup:
When I left Lululemon, I used to be just in a different stage of my life. I went from being pregnant to having two kids and it really took stock of what was vital to me at that time. The mirror was very much about me. It was my reflection, my performance, it was to make myself higher. In the next phase, my life focused more on family, friends, relationships, and those things that I considered vital. I actually had a hard time finding quality time for family members like I did once I was growing up – you already know, sitting at the table and eating, playing a board game, one another’s faces. For my children, who grew up glued to iPads or smartphones, the experience of hanging out was more difficult.
So I actually began considering, how can I take what I learned at Mirror and apply those lessons in the fun category? How can I take advantage of technology to construct higher relationships and social connections? And that is what I’m working on now. It’s a recent consumer hardware company, but it’s in the gaming space relatively than the fitness space, really focused on how we spend our time face-to-face, where technology is not an experience, but a real enabler of higher relationships.
When asked if her recent product is intended for youngsters (if it suits in a pocket or is worn on the face), Putnam replied:
This is for everybody. It’s a place for friends and families spending time together. This is not a company for youngsters, although we hope you’ll participate with your kids. It’s not an education company, although we hope people find it interesting, strategic and creative, but it’s really about using technology to attach people. (At this point Lerer stated that Putnam was sworn to secrecy.)
Putnam on the confluence of artificial intelligence and hardware and software that suddenly seems very vital to founders and investors:
I feel we’ll soon enter the golden age of hardware. All the VCs here will likely be very excited to speculate in hardware founders soon, hopefully (because a) a few things are happening. The iPhone got here out 17 years ago, and we’ve not really had a consumer hardware success story since Oculus. I feel there is a chance on the marketplace for something recent. Many of the core components of these technologies have gotten more mature and subsequently reasonably priced, so in our case it is possible to create display technologies in a way that it was not 10 years ago. And then, of course, AI opens the door to interacting with our devices. Naturally, recent devices will appear on the market. We’re banking on the idea of not only one other PC, but relatively a recent, shared device in the home, which is what we did with Mirror and what we’re doing again here. We consider the future will suggest that there will likely be technology available to assist connect home and family.
Without focusing an excessive amount of on the technical specifications of the hardware, but more on the overall experience being created, Putnam said:
I recently learned about Nintendo’s design philosophy. They have this idea that they use “withered” technology with lateral considering. So the idea is to make use of mature, reasonably priced and more accessible technologies, but at the same time create really interesting experiences around them, and that is what we did with Mirror. It was more of a commodity equipment. It wasn’t pioneering technology. And (that) we’re doing again now.
About bringing family and friends together as an investing topic (here the editor mentioned the recent startup of Bonobos co-founder Andy Dunn, Cakewhich focuses on connecting people offline), Lerer said:
I’m an investor (in Pie)! Look, I actually have young children and I actually have the same challenges as all my friends and everyone else: we’re all hopelessly hooked on these devices and at a high level we’re excited about alternatives to this addiction and recent formats of entertainment or opportunities to get people away from their screens or out into the world. We recently entered into a (related) deal, yet to be announced, with an application layer AI company in the travel space, which I’m really enthusiastic about. And we just announced the deal last week at one other application layer company in the automotive aftermarket, which is actually the largest hobby area in the U.S. by spending. In the consumer space, it is at all times price on the lookout for ways to tap into people’s passions.
On the feeling that “consumer” as a category is going backwards – also due to the recent $500 million fund announced last week by renowned consumer-focused company Forerunner Ventures, Lerer said:
As a fund, we’re the first founders, but we’re also the first in New York and (with) the first generations (founders) of New York in the early 2010s, there have been a lot of consumers, a lot of media, a lot of direct-to-consumer products. And there have been a few trends that were really driving it. You had the rise of the iPhone and the App Store. You had the explosion of social media and an arbitrage promoting ecosystem that would acquire customers faster than ever. Perhaps the rise of Shopify has also created a great time to construct consumer businesses with wide-open imaginations.
There hasn’t been much in the last 4, five, six years in terms of big technological changes which have inspired people to do anything that does not seem incremental. And I actually think AI is that catalyst right away. We see a very high-quality group of founders saying, “It’s time to get back in the pool.” There are things which can be possible today that weren’t possible six months or a yr ago, and the tilt is steep nowadays when it comes to using your imagination. So I’ve been more enthusiastic about consumer issues for a very long time, which is really exciting for me because it’s my passion. I built a consumer business. I really like investing in consumer founders and, truthfully, things have been pretty bad the previous couple of years.
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