Connect with us

Business and Finance

Breakr Founders Discuss Innovation and Support from Us

Published

on

Breakr


The relationship between Breakr founders Anthony and Ameer Brown is what happens while you mix innovation, entrepreneurship, and resilience. As siblings, their love for one another runs deep, and they convey that very same admiration to their work as co-founders of a dynamic platform that connects artists, brands, and creators as they work to rework the landscape of the music industry.

As a tech company, Breakr quickly became an industry powerhouse, changing the best way music, talent, brands, and influencers are discovered and shared. Since its launch in 2020, Breakr has been connecting artists with labels and brands seeking to capitalize on the creator economy. Beyond that, Anthony says ensuring creators are paid what they’re value keeps him up at night (in the easiest way) with regards to business.

“We’ve been doing this for about three and a half years now, and you can get tired if you don’t have a reason to,” Anthony said. BLACK ENTREPRENEURSHIP. “I think our why has really crystallized over the last few weeks, which is really more like months. It’s like, Hey, we want to make it easier for brands and labels to find creators, but we also want to make it easier for brands and labels to interact and provide value to creators.”

“The most important thing is streamlining those payments. Payments was a really important innovation that we pushed at Breakr,” he continued. “We made it our business and kind of our modus operandi to pay these kids in real time. For us, that stops evictions. That stops people from having to have a job and be a creator on the side. It allows people to go out and price themselves appropriately because they know they’re going to get their money immediately.”

The company’s name comes from the beatbreaker that DJ is, and the opposite half of its name comes from the concept that the corporate desires to act as a switchboard or an off switch for the entities that use its platform, whether or not they’re creators, brands, or record labels.

“We want to be the central infrastructure,” Ameer explained. “Think about a home. All the different devices in your home are powered by electricity, but they need to be told where to go, what voltage needs to be delivered, all the information that needs to get there is transmitted through the electricity that goes to that device, so we think of Breakr as a way for the creator economy, we want all the different inputs and all the different devices to get the right information. They need the right payment. They need the right resources. They need the right performance. They need the right data that they need at the right time, and that’s basically why we’re called Breakr. We’re just a routing engine that connects people and solves problems at an efficient scale.”

As founders of Breakr and graduates of the esteemed HBCU, Florida A&M University (FAMU), the Brown brothers’ vision for the corporate got here as an “aha” moment at the identical time the world was shutting down attributable to the COVID-19 pandemic. The Brown brothers were in a position to bring their friends along on the journey. For Anthony, working alongside his siblings was “the biggest, most stressful, amazing experience” of his life.

“We started Breakr with two other co-founders who are friends of Ameer,” he recalls. “They did a ton of events together in college. They went to FAMU, Daniel Ware and Rotimi Omosheyin, and that was the beginning. They created a whole culture from the beginning in terms of how they operated together, and I think Breakr works because from my perspective, as a technical outsider who didn’t know how they operated together, I kind of got to know them, and what they mastered together was culture. It’s a deep appreciation of culture. My background was more in finance, Wall Street, Goldman Sachs, JP Morgan, but they spent so much time in culture, curating culture, and creating culture, that it ended up being part of our DNA as a company. We really stand on the shoulders of that culture.”

Breakr’s culture itself attracted early investors like rapper-turned-entrepreneur and culture maven Nasir “Nas” Jones. Through a program called General Assembly, which each Ameer, along with his background in PR and communications, and Anthony, along with his work in tech, had access to earlier of their careers, they not only got a deeper dive into the world of digital marketing and coding, but additionally caught the eye of Nas and Queensbridge Venture Partners, this system’s early backers.

The pair had no concept that not only would they meet Nas just a few years later at Hip Hop’s fiftieth anniversary party, but that it will occur while they were fully immersed of their entrepreneurial careers, constructing Breakr from the bottom up.

“The story has come full circle for Tony and me and everything,” Ameer said. “We’re both from Queens. Our family is from Southside Jamaica Queens. Our whole story is from Queens, and Nas is basically a Queens kid, you know what I mean. So the fact that he is who he is and we know him is the coolest thing in the world.”

Anthony added, “We had the opportunity to meet him in person, tell him the whole story, take pictures, etc. It was just a great moment, a complete turnaround, to meet him as an entrepreneur who literally taught himself technology and coding through an investment he made years ago. And also for him to reinvest in our company, which was significant for us in those early days in terms of just giving us a battery in the back to keep going.”

“The opportunity to actually fund our business is just crazy. It’s a story that no one would believe if it wasn’t true,” Anthony continued. “I actually wrote it. My essay to get into the General Assembly was read and they said, ‘Why did you name your essay that?’ I was like Nas said in 2009: it meant ‘worst of the worst, coolest thing ever.’ And I thought, I want to be the greatest tech guy. I want to be able to do tech with the best of them, right? So I named the paper. And that was the thing that the person at the General Assembly who read the essay said that convinced me. She said, ‘That’s a unique approach and I think it’s a great story and I want to hire you for the program.’ So it’s a crazy story.”

In addition to being an investor, Nas is included in Breakr’s ever-evolving roster of artists using the platform. Other notables include Megan Thee Stallion, Gunna, Rick Ross, Future, and more. In addition to musicians, corporations like Meta, Live Nation, and P&G are among the many brands currently tapping the startup for various campaigns with the aforementioned artists.

With exponential growth in a brief time frame, Breakr has built a world database of 55 million creators, and the corporate is growing by the minute, employing over 70,000 creators. Looking ahead, the Brown brothers hope to succeed in over $25 million in transaction volume by the tip of next 12 months.

“I think it’s not unrealistic to see a world where we’re doing over $160 million in transactions by 2026,” Anthony said. “In fact, by 2027, we predict we’re doing somewhere around $330 million to $350 million in transactions. The North Star for me is what’s it going to take? How long is it going to take us to get to a billion dollars in payments processed per 12 months? So every strategy and all the things we do is tied to attending to that in the following five years.

Crash Here to learn more about methods to join the Breakr community.


This article was originally published on : www.blackenterprise.com
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business and Finance

DryMerge raises $2.2M in seed funding

Published

on

By


DryMerge is an organization founded by two friends who’ve known one another since elementary school, raised $2.2 million in seed funding. Yale University dropout Edward Frazer and University of Wisconsin graduate Samuel Brashears founded the corporate in 2023 and still run it today.

According to a press release, the corporate’s product streamlines user processes while saving time. “We founded DryMerge about a year ago with the idea that we could use AI to automate API integrations for developers. This year, our vision became much bigger—we realized we wanted to automate repetitive work for everyone, not just API integrations for developers,” Frazer wrote.

Frazer continued, “Work automation makes people’s jobs 10 times more enjoyable. Thousands of DryMerge users save hours every day by automating CRM data entry, support requests, targeted outbound calls, web research, and more. We think what our users do is amazing, and we spend almost all of our time helping them save more time.”

According to a press release, the corporate has received funding from Y Combinator, Garage Capital, Goodwater Capital, Ritual Capital, and Breakpoint Capital. It has also received angel investments from Umur Cubuku of Citus Data, JJ Fiegelman of Way Up, Kulveer Taggar of Zeus, and Nate Matherson of Positional, amongst others.

According to At first, the couple was unsure about their enterprisefuture. It took them a while to work out the best way to construct a product that may be useful to many users.

“…I’m a fairly young founder—I dropped out of Yale to build a company, and my co-founder Sam just graduated from the University of Wisconsin,” Frazer wrote on his LinkedIn page. His early confidence in what they were working on could border on arrogance, until he modified after receiving feedback.

Frazer continued: “I knew very little about how people worked, what problems they had, and how to solve them—and importantly, I didn’t care—I figured it was enough to build some cool technology and watch users come out of nowhere.”

Frazer concluded, “It wasn’t until halfway through that we realized that ‘cool tech’ was a useless value proposition—we had to talk to over 100 people from different segments like customer success, support, other founders, etc. before we had a solid picture of what people’s actual workflows looked like, and only then did we start building something valuable.”

The couple was also recent participants of the thirty eighth Demo Da Y Combinatory. In its blog post concerning the event, Y Combinator guarantees to speculate in each company it selects to participate in the YC Winter 2024 Batch for the corporate’s entire life. Out of greater than 27,000 applications, only 260 corporations were chosen, making its acceptance rate of lower than 1% one in every of the corporate’s most selective metrics. Y Combinator is increasingly specializing in corporations that leverage AI to facilitate practical applications of AI technologies and huge language models, which perfectly describes DryMerge’s mission and purpose.

According to , when their product works, users have a much easier time. While there are occasional mistakes, resembling the platform misunderstanding a user’s command or request, the platform still has potential. However, it’s one in every of the newest entries in an increasingly crowded platform-as-a-service integration market that’s currently expected to achieve $2.7 billion in market share by the tip of 2024.

However, Frazer is confident that he’ll have the option to realize a foothold in the market, regardless that his current user base is around 2,000.

“Our users range from online fashion retailers to school administrators to asset managers—the vast majority of whom have never touched a single line of code,” Frazer said. “They use us to save hours a day on tasks ranging from customer service automation to data entry to customer relationship management.”

Frazer continued, “We believe there is a huge opportunity for enterprise in simplifying automation and delivering easy-to-use tools that empower non-technical people.”


This article was originally published on : www.blackenterprise.com
Continue Reading

Business and Finance

Starbucks North America CEO Michael Conway retires

Published

on

By

Starbucks, Black History Month


Starbucks North America CEO Michael Conway, who was appointed to the position in April after the corporate struggled with weak demand for its pricey coffee drinks in addition to ongoing customer boycotts over its ties to Israel and treatment of the coffee chain’s employees, he retired.

According to , Conway will remain with Starbucks North America in an advisory role through the top of 2024. Previously, as the corporate’s group president, Conway oversaw Starbucks’ international and channel growth.

In July, then-Starbucks CEO Laxman Narasimhan indirectly pointed on the role the boycott of Israel’s bombing of Gaza played, saying through the company’s quarterly earnings conference call: “Headwinds continue in the Middle East, Southeast Asia, parts of Europe where there are widespread misconceptions about our brand.”

Though Vox’s Starbucks December 2023 Issues Analysis did circuitously blame the coffee chain’s problems on boycotts, but they can’t be completely ruled out as one in every of many aspects chargeable for the corporate’s lack of $1$1 billion market value.

But some experts, like Allison Horton, head of analytics at Memo, say Starbucks’ troubles stem from a rather more pervasive problem: customers aren’t concerned with its products.

“Last year’s success for Red Cup Day was likely due in part to heightened awareness of the event — as evidenced by increased public engagement with news about the promotion,” Horton said. “We don’t see news readership data indicating that this year’s decline is strictly correlated with labor strikes or boycotts, but rather due to lower consumer awareness and general interest.”

As for Conway, Starbucks opted not to rent a successor, as a substitute naming Sara Trilling, president of Starbucks North America, to move up retail operations for the North American market. According to , Conway’s retirement is one other change at Starbucks after Brian Niccol, former CEO of Chipotle, was appointed as the brand new CEO of Starbucks.

In an open letter, Niccol turned his attention to changing the culture at Starbucks.

“We are committed to elevating the in-store experience — ensuring that our spaces reflect the sights, smells and sounds that define Starbucks,” Niccol wrote.

Niccol added: “Our stores shall be lingering spaces with comfortable seating, thoughtful design and a transparent distinction between grab-and-go and dine-in options.

Niccol also said he desires to “spend time in our stores and support centers, meet with key partners and suppliers, and work with our team to take those critical first steps.” He also believes the Starbucks experience needs an update, saying that visiting a Starbucks within the U.S. “can feel transactional, the menu can feel overwhelming, the product is inconsistent, the wait is too long, or the handover is too hectic. These moments are opportunities for us to do better.”


This article was originally published on : www.blackenterprise.com
Continue Reading

Business and Finance

JAY-Z Cuts Ribbon at Fanatics Sportsbook Opening in Jersey

Published

on

By


Brooklyn-born billionaire JAY-Z officially entered the sports betting industry with the grand opening of the primary Fanatics Sportsbook at the Ocean Casino Resort in Atlantic City.

The “Hard Knock Life” announcer cut the ribbon while his partner in the enterprise, Fanatics founder and CEO Michael Rubin, was there together with Fanatics Betting and Gaming CEO Matt King and Ocean Casino Resort CEO Bill Callahan at the Sept. 15 event.

According to , immediately after the ribbon-cutting ceremony, 15-time PGA golfer Justin Thomas was the primary person to place bet at the venue. He placed a $100 bet on his alma mater, the Crimson Tide, to win the NCAA football championship.

Although the ribbon-cutting ceremony only recently took place, the 1,100-square-meter facility has been open since September 5.

announced that Quavo, Jalen Rose, Dez Bryant and Ryan Clark Also attended.

JAY-Z has greater plans for the betting industry.

Two years ago, JAY-Z and his group Roc Nation joined SL Green and Caesars Entertainment announce they try to open a brand new, state-of-the-art gaming facility at 1515 Broadway in Times Square, New York City. Roc Nation has taken out promoting in several distinguished New York publications, including , , and in an open letter addressing “conflicting parties” attempting to “spread disinformation” about their casino plans.

A trio of independent corporations imagine the property, which will likely be called Caesars Palace Times Square, cause seven million recent visitors to Times Square. Native New Yorkers and tourists will bring billions of dollars in economic advantages to Broadway and surrounding businesses.

No public decision has yet been made regarding opening a casino in the town center.


This article was originally published on : www.blackenterprise.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending