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Atlanta Entrepreneurs Save Black Women-Owned Business

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Businesses, Entrepreneurs


Black women make up 42% of all start-ups. However, that number far outweighs the quantity that raised equity, just 4%, According to LinkedIn. To bridge the gap, these two entrepreneurs made it their mission to uplift and educate black female business owners in Atlanta.

Nehemiah “Neo” Davis initially got here up with the concept to assist. The multi-talented entrepreneur connected together with his fellow business expert, David Shands, to offer the platform and reach to make an impact. Over the weekend, they brought in a whole lot of recent customers to The Sistah Shop, belonging to Aisha Taylor Issah. Rightfully so, the flash mob event went viral.

While Issah achieved a record-breaking day of sales, her business was just starting to grow. Building on this success, Davis and Shands hope to start out a movement where Black businesses feel supported by their community while celebrating our collective strength.

Both Davis and Shands spoke exclusively to BLACK UNDERTAKING about putting this mission into practice and the way we will develop it.

“We always had this vision of, ‘I want to do flash mobs in the business, and we want to buy everything that’s on the shelves.’ So I said, ‘Hey, we need to bring this to Atlanta.’ So I put it on Instagram and called Shands to get people to come,” Davis explained. “(We) came up with a story to really promote it and make it even better. And the rest is history, really. She did about $14,000 in sales, so that was her best day in business.”

He added: “Now, David and others, we’re going to offer business coaching to really help her. We’re also going to show her how to fish. It’s not just giving her money; now she’s also going to get live coaching on what she needs to do. (We’re) focused on making this thing a viable business model that will continue to work.”

For Shands, who identifies as an Entrepreneurship Coach, constructing that momentum is the opposite half of that mission. He plans to bring Issah on his podcast, where he’ll analyze her business model and offer suggestions for its sustainability and growth.

He shared, “I think the key part is education and training. So my mission is to educate entrepreneurs. That’s my thing. So when we meet, Neo does philanthropy and I do education. Because we can’t come back next month, right? So we have a platform where we can give some people a leg up. They just need a little help. But because they’ve figured it out, you can help them grow. But without education, mentorship and experience, entrepreneurs who are going through this are still going to need a handout.”

But Shands also wants to emphasise the importance of community and collaboration. No corporate sponsors wrote a check to this woman, but patrons did, buying items starting from a couple of dollars to a couple of hundred. Beyond him and Davis, the lasting message is that individuals are using their collective power to support change.

“I want to continue it because the reaction. It wasn’t the likes and views that really got me excited,” Shands explained. “It was people saying, ‘Hey, I’m going to do this in my city,’ or ‘I think we should do this next month,’ or ‘I know another business owner, let’s do this.’ So yeah, our goal is to continue the mission… We’re trying to create a collaborative narrative. Let’s forget about the money we’re giving to the person, but a collaborative narrative and an education narrative.”

Because Davis is seeking to expand his holdings and find one other business to sell next month.

“What we’re doing next month is going to be crazy and we’re probably going to do 5 times what we just did. We’re going to bring in 500 to 800 people with this free networking event called The Room. So next month, mark my words, there’s going to be nothing left in the store. That’s my goal,” Davis shared.

The more flash stores mob, the more they need participants to feel like their money goes right into a long-term business. For them, combining giving with education is vital to attracting more customers while feeling pleased about where their dollar goes.

“We want to combine giving with coaching,” Shands said. “We want to combine that with information, while also coaching and teaching them how to be good stewards. So I think even people who go out and support companies are more comfortable saying, ‘Oh, well, I know this is going in the right direction’… I think it’s important that we build successful, sustainable companies. Because what’s more important than supporting a company is that it walks through the fire and builds something special and can teach. So what makes what we do so complete.”


This article was originally published on : www.blackenterprise.com
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Business and Finance

Daymond John celebrates the fifth annual Black Entrepreneurs Day

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Daymond John will have a good time the fifth anniversary of Black Entrepreneurs Day in Atlanta for the first time.

November 22, John’s signature Black Entrepreneur Day (BED) will take over Atlanta’s historic Fox Theater to have a good time Black Excellence and Opportunity. This 12 months’s event is free for all to attend and includes brand activations that enable participants to reinforce their business and brand for the foreseeable future.

From insightful discussions with inspiring guests to the NAACP Small Business Powershift Grant Program, which can award over $1 million in grants to over 40 Black-owned businesses, Black Entrepreneurs Day offers the whole lot a Black business owner needs to raise take your corporation to the next level the next level. This 12 months’s event is special for John; In addition to hosting BED in Atlanta for the first time, the event shall be streamed live for all to enjoy.

“We’re doing it live this year and we’re always trying to improve what we have,” John says BLACK ENTERPRISES.

“I think we added another element to it called ‘Entrepreneur Square,’ where if you want to come early, you can come in and a company like Constant Contact takes photos. Hilton for Business, Chase, Chase Wealth Management is there, US Navy. You add a lot of different things to it.”

It shall be a star-studded event featuring Grammy-winning artist and philanthropist Kelly Rowland, iconic artist Flavor Flav, influential media personality Charlamagne tha God, Olympic gymnast Jordan Chiles (presented by JP Morgan Wealth Management), financial educators Rashad Bilal and Troy Millings with “Earn Your Leisure” and a live performance by multi-platinum Atlanta rapper 2Chainz presented by Raising Cane’s.

Through the NAACP small business Powershift grant program, entrepreneurs can do exactly that use to the Powershift Grant program and grow to be one in every of 40 firms awarded a share of grants value over $1 million. This 12 months, partners including JPMorgan Chase, Hilton, T-Mobile for Business and Constant Contact will contribute a complete of $100,000 in grants, with each grant valued at $25,000.

“We are very passionate about what we do,” John says of the Black community. “I think we can now gain more power by democratizing the retail space with solutions like artificial intelligence and social media. Let’s support each other and support each other.”

Given the strong sponsorship support for BED 2024, John sees it as clear evidence that giant corporations recognize the value of investing in the Black community, even in the face of opposition from anti-DEI efforts.

“There are many other cultures that love to support us as well. They love our music, they love our food, they love everything about us and they just want to know how they can support us,” notes John.

“I think if we look at it this way, it means we can never gain or thrive on our shortcomings, but we can always find those gems and ways to grow from what we are. We are a resilient nation loved by all.”

Launched in 2020 to handle the challenges facing the community in the wake of the events surrounding George Floyd, Black Entrepreneurs Day was established to shift the focus from hardship to empowerment. Designed to uplift Black entrepreneurs, the event goals to teach and encourage through conversations with iconic Black leaders and celebrity guests, features celebrity musical performances and offers key financial support through the NAACP Powershift Grant program.

Tickets for Black Entrepreneurs Day 2024 are free and may be purchased at: BlackEntrepreneursDay.com Now. Press play to learn more about this 12 months’s event.


This article was originally published on : www.blackenterprise.com
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Black Girl Digital on a mission to empower diverse creators

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Meet Black Girl Digital (BGD Media), one among the fastest-growing multicultural, independent marketing agencies within the makerspace, is led by two dynamic Black women entrepreneurs.

Founded and led by CEO LaToya Shambo and CMO Latoya Bond, Digital black girl goals to deliver revolutionary, data-driven marketing solutions tailored to the brands and creators who’re shaping the longer term of promoting and commerce. With a long time of combined experience, these two business leaders have come together to create an agency uniquely equipped to navigate the complexities of multicultural marketing.

“The mission of Black Girl Digital is really about how to bring brand and creators together to go beyond partnerships and build a deeper relationship,” says Shambo BLACK ENTERPRISES.

The pair first met while collaborating on the 2023 Black Girl Digital Awards. While many individuals discuss women competing in business, Shambo and Bond saw a chance to mix their strengths and platforms.

“We went through the process of working together and I saw her talent and she saw my talent. We noticed that we both had these unique skills that worked really well together,” Shambo says.

Combining Black Girl Digital’s expertise in influencer marketing with the BBM Agency’s strength in celebrity business management, BGD Media is uniquely equipped to handle the intricacies of multicultural marketing.

“Because her company was more involved in paid marketing, brand management and communications strategy, it really complemented what we did on the Black Girl Digital side, through partnerships with corporate brands and diverse creators,” Shambo explains.

“Together, we have been able to join forces and offer our brands and creators a full range of media and marketing services, thanks to which the partnership goes deeper rather than superficial.”

Shambo attributes BGD Media’s success to its multimarketing service offering that “brings the customer closer to the creator and the creator closer to the customer.” One of the newest initiatives is the inaugural Black Influencer Weekend, which goals to showcase to major brands and corporations how Black creators are usually not only setting trends, but additionally driving significant cultural and economic change across industries.

During the three-day event, over 1,500 participants engaged in vigorous discussions and activations focused on community, connection and variety amongst creators. Highlights included the VIP Creator Games Night featuring bowling competitions and life-size Connect 4 video games, creating what Shambo describes as a “creator playland.”

On October 2, participants took part in a day stuffed with inspiring and influential discussions in the course of the Influencer Summit. Speakers included media personality Yandy Smith; creative director of beauty and lifestyle Tiarra Monet; and NCAA champion and ladies’s basketball coach Sydney Carter. Conversations covered topics equivalent to balancing a profession outside of social media, maintaining mental health, and constructing meaningful partnerships.

The weekend concluded with the third annual Black Girl Digital Awards, where content creators equivalent to Druski, Monet McMichael and Kai Cenat were honored for his or her power, position and recognition across various platforms. Additionally, business leaders equivalent to Yandy Smith, Marvet Britto and Mona Scott-Young have been recognized as pioneers of influence and visionaries redefining the digital landscape.

At its core, Black Girl Digital is about tackling the complexities of multicultural marketing, demonstrating that representation matters and that success comes when brands connect with communities on a human and private level.

“It’s not a monolith. This is not just one group of Black people. There are many people and many cultures in the Black community,” Shambo says. “Being able to express it. But that’s really why brands work with us. Because we are able to accommodate the different cultures found in each community.”

“We also mainly focus on the passion points and interests of audiences in these communities,” she added.

What’s next for Black Girl Digital? Shambo seeks global domination.

“These will be the Global Influencer Awards,” he says.


This article was originally published on : www.blackenterprise.com
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Snoop Dogg leads Martha Stewart in the art of negotiation

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Martha Stewart and Snoop Dogg have been the strangest couple for several years. Stewart recently spoke along with her and revealed that the “Drop It Like It’s Hot” rapper can be advising her on business negotiations.

The host praised Snoop’s business sense and positive personal qualities.

“He’s curious, he’s a great student, he’s a phenomenal negotiator (he taught me a lot), he’s tough and he’s incredibly sweet,” Stewart said.

She shared that Snoop often takes the lead in the case of negotiating the terms of their joint business ventures.

“We do a lot of work together and I wait until he negotiates the contract and then I go and follow him.”

While Steward considers Snoop to be a precious asset in business and friendship, Snoop spoke about their willingness to pass on opportunities to one another. One example is Snoop’s partnership with Skechers, which got here about in part because Stewart bypassed Snoop’s team and showed them the value of working with the brand.

“There were a lot of calls where she called me and said, ‘Snoop, I was trying to get you to do a deal with Skechers, but your people were in the middle. They didn’t want to do it. I say, “Really?” She said, “Yeah, you should mess with them.” Look at my shoes.’”

Likewise “The Dog’s Father”. contacted Marta partner with 19 Crimes on wine.

“On the other hand, I have a deal for 19 Crimes wine, red wine, we’re off. Boom, boom, boom. Hey Marta, what’s going on? You don’t have a wine deal. Do you want to come here and play with us?”

It looks like this odd couple has an actual relationship. They were spotted at the 2024 Paris Olympics supporting American athletes and even took some outing to ride horses.

Snoop Dogg has come a great distance since the beginnings of his rap profession. The musician is now a full-fledged businessman almost 30 years after his rap debut.

BLACK ENTERPRISES reported that Snoop is resting during a turbulent period in his life and profession, together with his criminal case involving the murder of a 20-year-old gang member closed.

Snoop was charged with voluntary manslaughter in 1993. The charges hung over his head until his acquittal in 1996. The record has been released to the public for the past 30 years, but Snoop will now not should worry about his legacy for posterity.

“Once the records are sealed, they will be hidden from public access and in most cases the defendant will receive back their fingerprints, booking photos and DNA samples, According to to the New York State Unified Judicial System.”


This article was originally published on : www.blackenterprise.com
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