Business and Finance
She made “very modest” popular. Now she wants to trademark its use
NEW YORK (AP) — “Very humble, very careful” is the newest expression defining the summer of the web. TikTok creator Jools Lebron is now working to trademark her popular words.
Lebron filed a trademark application last week to register the term “very demure very mindful” for various entertainment and promoting services, including the promotion of beauty products, with the United States Patent and Trademark Office. The two applications filed Thursday involve her legal name, a representative for Lebron confirmed to The Associated Press.
Trademarks may also help secure the rights to keep some businesses in the long run. But it is also possible — though rare — for content creators earn real money after becoming famous on social media through other channels, resembling direct brand sponsorships and viewer donations. Lebron, who’s a transgender woman, said last month that she was able to finance the remaining of her transformation.
LeBron’s trademark applications are still pending, and it may very well be a while before a final decision is made. However, the move is especially noteworthy after several other individuals with no known connection to LeBron individually attempted to register trademarks related to demure, apparently to capitalize on the success of the phrases, much to the chagrin of LeBron fans.
While the saga is much from over, it has make clear the complicated technique of filing trademarks that perpetuate viral moments — and the struggle social media content creators face to gain recognition and find protections to monetize the trends they popularize.
Here’s what you would like to know.
Can you trademark a viral phrase?
Yes. But within the US there should be a industrial use included.
“It’s not just coming up with a phrase … (or) using it on social media and making it go viral,” said Alexandra J. Roberts, a professor of law and media at Northeastern University, explaining that there has to be a connection to the sale of specific goods or services. She calls trademarks a “source indicator” because they assist consumers understand who makes what they’re buying now, but not necessarily who got here up with the name in the primary place.
The law is complex, and trademarks are sometimes case-by-case. Applications are specific to specific uses, allowing multiple brands to operate under similar names—Dove chocolate and Dove soap, or Delta Faucet and Delta Airlines. Courts give the green light when it’s assumed that customers will give you the option to easily distinguish between such different services or products.
However, sometimes a phrase or name strongly related to a particular person can outweigh that person.
“The whole reason for a trademark, to put it bluntly, is to prevent consumer confusion,” said Casey Fiesler, an assistant professor of computer science on the University of Colorado Boulder. “If (someone else) created a social media marketing service and called it ‘very humble, very thoughtful social media marketing,’ that would confuse consumers because they would think it was related to (Jools LeBron).”
Trademarks shouldn’t be confused with copyright. Anyone who has ever created a singular TikTok, for instance, owns the copyright to that video, Fiesler explains. But there are limits to what might be copyrighted, and short phrases alone almost never apply.
What options do content creators have to protect their work?
Business
In today’s increasingly digitalized world of online trends, creators are increasingly expressing concerns about getting their work recognized. And when it comes to something like trademark rights, experts emphasize that it’s a fight each for getting there first and for the resources to do it.
It’s not unusual for a handful of trademark applications to pop up during a viral moment. Earlier this yr, for instance, several trademark applications were filed after Hailey Welch, now often known as “Hawk Tuah Girl,” became famous for using the phrase in a street interview.
Still, some phrases have been found to be overused, making it difficult for consumers to recognize them as brand indicators. It may also be difficult when credit just isn’t given to the creator who began the trend — and experts note that the results of this haven’t been felt to the identical extent previously.
As Roberts explained, historically, young women of color who began a viral trend or introduced a brand new phrase often saw their work appropriated online — and potentially “poached” from someone with more resources, resembling connections to a lawyer for trademark rights.
“There are a lot of stories about members of minorities, and women in particular, who came up with new slang … and then someone else took it over — often a white guy, but not always … (who) signed up first and really cashed in on it,” Roberts said.
Beyond the disputes over specific trademarks, Fiesler added that creators seeing their work stolen and reposted on other platforms for monetization continues to be a “huge problem,” but she’s hopeful that’s starting to change. That includes LeBron, who has been widely credited with starting a “very humble” trend.
“I hope there will continue to be very strong social norms that enforce this,” Fiesler said.
What is the status of other demure-related trademark applications?
Three applications filed before Lebron’s Thursday filing are still on the USPTO docket, which might essentially make her “fourth in line” for consideration, Roberts said.
But it is feasible that others have suspended their applications later. And one in every of the applicants he told NBC said she filed a motion to help LeBron keep the trademark until she can transfer it.
What options does LeBron have?
Lebron’s legal team could potentially fight off rival motions or strengthen its own by negotiating with other motions and updating its motions to reduce any overlap. It could also oppose a rival motion in the long run on the grounds of false association.
The trademark process itself can take longer than the trend itself, taking six to nine months, sometimes closer to a yr. And that may drag on even longer within the event of a legal battle or requested extensions.
Roberts, nevertheless, emphasizes that LeBron can now “do whatever he wants as far as usage goes” and begin selling merchandise.
There’s also nothing to stop someone from putting the words “very humble, very mindful” on the front of their T-shirt — since that’s technically an ornamental use, not a trademark.
However, when these words grow to be a brand, visible for instance on a clothing tag, then trademark rights come into effect.
Business and Finance
David Shands and Donni Wiggins host the “My First Million” conference at ATL
December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.
Then there’s Shands and Wiggins.
The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.
It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.
“It’s not up to us to convince anyone why we do what we do,” admits Shands.
“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”
He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.
“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.
She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.
“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”
She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.
They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.
What to expect during the “My First Million” conference.
They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.
Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.
“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”
Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.
“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”
Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.
Business and Finance
Operation HOPE on the occasion of the 10th annual world forum
Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.
The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.
Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.
Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”
“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.
The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.
“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”
Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.
“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”
It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.
Business and Finance
New Orleans’ black business district is marked by history
New Orleans has given a historic monument to a Black business district closed for interstate construction.
The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.
Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.
This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.
The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.
Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.
“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”
Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.
“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.
The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.
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