Technology
Payroll startup Cercli signs $4M deal to build ‘Rippling for the Middle East and North Africa’

Having scaled and led teams at two of the largest unicorn firms in the Middle East and North Africa (MENA) region, Thank you Azmi AND David Reche they got here across what they believed in it was a $2 billion opportunity. They realised that their previous employers at Careem and Kitopi, in addition to other local businesses in the region, were fighting payroll management and high compliance costs due to human errors.
circle themThe startup, which launched in January, is solving that problem with software it developed that lets firms in the MENA region hire, manage, and pay their global workforce. The potential of Cercli’s platform has attracted investor interest, leading to $4 million in seed funding led by San Francisco-based Afore Capital, marking the fund’s first deal in the region.
Afore Capital has backed Cercli, which says it’s constructing “Rippling for MENA” as the founders “create a solution to one of the region’s biggest challenges: managing a global workforce while meeting compliance requirements,” said managing partner Anamitra Banerji.
CEO Azmi, who previously led operations at Kitopi and Careem, saw this challenge firsthand when he led the global expansion of cloud kitchen startup Kitopi, where he managed payroll for employees in multiple countries.
“I was doing the same thing Deel was doing in Kitopi. When we were entering a new market, we had to find a payroll worker to pay the people we would have to hire in those markets,” Azmi explained to TechCrunch. “And that’s where I ran into the problem that we’re solving now, which is payroll and all the aspects of it where these companies didn’t have a system to handle and process payroll for their entire workforce.”
The former Kitopi executive believed that if distinguished tech startups in the region were fighting pay inefficiencies, other firms, no matter size, were likely to face similar challenges. To confirm this, he interviewed greater than 30 firms, from Saudi Aramco, considered one of the world’s largest corporations, to a small shop in Dubai’s Karama district, to understand their pay practices.
According to his findings, smaller firms often depend on spreadsheets, that are prone to data privacy risks, fraud and errors. On the other hand, larger firms spend thousands and thousands on ERP solutions corresponding to Microsoft Dynamics, SAP or Oracle to manage payroll in-house. He, together with Reche, former CTO of London-based but Africa-focused sports platform KingMakers, launched Cercli to unify payroll management across the region, replacing these outdated methods with a single platform.
The platform, which goals to reduce human error and ensure firms are fully compliant with regulations, has replaced individual HRIS systems and distant payroll solutions corresponding to Deel and Remotepass for many shoppers because it provides more efficient services, Azmi said.
He explains why. Cercli initially focused on constructing a native payroll system for firms to manage and pay employees locally. However, as the platform grew, customers began to demand distant payroll solutions. While global platforms like Deel or RemotePass were useful for managing distant contractor payroll or worker records, they weren’t reliable for handling local payroll needs.
“They started asking if they could migrate everything to our platform because other systems couldn’t handle local payroll. That led us to develop two or three different systems to meet their global needs,” Azmi notes. “Some customers were also using standalone HRIS products like BambooHR as their payroll system. We combined those different systems but localized them for MENA companies.”
Rippling Comparison
According to Azmi, complying with specific labor laws and processing payroll for unbanked employees on behalf of clients are examples of how localization adds value, since the payroll costs of not meeting compliance requirements will be quite significant. “Companies face the same challenge: the lack of a single source of truth for their most valuable asset—their labor—often one of the largest expenses on their P&L,” Azmi noted.
Cercli focuses on mid-market businesses, where it believes the need for integrated and compliant HR, finance, accounting, legal and IT solutions is most evident. Adhering to the specific rules and laws of the MENA region, Cercli enables firms with local and global employees to manage services corresponding to payroll, compliance, worker records, expense reimbursements, leave implementation and approval.
Azmi notes that the platform, which integrates with various workplace tools to streamline these processes, is being built horizontally across multiple product verticals and markets. He credits his team, 80% of whom are in product and engineering and have previously worked at firms like Microsoft, ADP and Accenture, for that.
“I think we’re closest to Rippling because we went very horizontal, building the entire HR and payroll stack for companies in the region. For us, this is a wedge into building a much bigger product for customers that will help automate all that other manual back office work in their company,” Azmi said, adding that the startup acts as a payroll sub-processor for global payroll platforms including Rippling, Workday and Deel.
The startup, whose clientele ranges from two to 500 employees, launched earlier this yr and says it has grown 25% month-over-month since January. It has paid out greater than $23 million in worker salaries in 31 countries.
Emerging Markets Wage Demand
Demand for payroll and HR solutions is soaring in emerging markets as global firms seek greater value. Recent acquisitions underscore this trend: Last month, New York-based fintech Payoneer acquired Singapore-based global HR and payroll startup Skuad for $61 million. In March, Deel bought South Africa’s PaySpace for just over $100 million.
While these acquisitions suggest that some emerging markets are ripe for consolidation, others, corresponding to the MENA region, are still developing. Azmi notes that Payspace was acquired primarily for its payroll API, as Deel wanted to leverage its experience in “codifying laws and regulations” across Africa. In contrast, no other company has “codified regulations” in the MENA region, and Circli goals to be considered one of the first to achieve that.
RemotePass, which recently localized its products for the MENA region, and Workpay, one other YC-backed payroll company focused on Africa, could change into competitors to Cercla if their products and markets intersect.
Y Combinator participated in Cercli’s seed round, which was led by COTU Ventures and Rebel Fund. Several executives from Ramp, Rappi, Kitopi, Careem, and Rippling also contributed to the round. The startup, which has a one-year payroll, will use the funding to expand its team, develop related products to serve other customer segments, including SMEs and enterprises, and expand its presence in its core markets.
Technology
The signal is the number one application in the Netherlands. But why?

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.
The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.
In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.
But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.
IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.
Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.
Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.
The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.
While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.
“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.
For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.
So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?
Clear signal
Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.
The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.
“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.
In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.
Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.
“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”
Signal of intentions

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.
For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.
Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.
“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”
Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.
“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “
TechCrunch contacted to signal a comment, but he didn’t hear during the publication.
(Tagstotranslat) signal of the Netherlands
Technology
Gayle King announces participation in the space mission of all women

Gayle King will join the thirty first Blue Origin civil flight into space.
Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.
King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.
In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”
Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.
Soon the explorer of the space admitted that she was hesitating at first.
“I don’t know how to explain at the same time terrified and excited,” said King.
To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.
“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “
King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.
“I want to come back,” said Strahan.
Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.
The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.
Technology
Instagram can turn the rollers in a separate application

Meta is occupied with an independent application for brief movies, Information He informed, citing an anonymous source, which he heard the boss on Instagram Adam Mosseri talked about the personnel project.
The project is reportedly called RAY code, which goals to enhance recommendations for brand new users and existing users in the US and to conclude one other three minutes of movies, the report quoted the source.
The finish line didn’t answer immediately at the request for comment.
Last month, the company announced a video editing application called Edyta to compete with Capcut (belonging to Tiktok Matter Company Bytedance) since it was geared toward using the uncertain future Tiktok and Bytedance in the USA
Currently, the Instagram channel is a mixture of photos, movies (drums) and stories. However, many users imagine that the application has been cluttered since it incorporates movies and not persist with the roots as an application for sharing photos. If the company rotates in an independent application for brief movies, it can create a possibility for Instagram to emphasise other functions.
Instagram began at the starting of this yr paying creators To promote Instagram on other platforms, resembling Tiktok, Snapchat and YouTube. Apparently he also began to supply Big money for the creators Present only on roller skates.
(Tagstranslate) Instagram
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