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Noah Lyles’ Signature Sneakers Are in Demand for More Than Just Shoes — Andscape

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4 months ago

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What does being the fastest man alive offer you? Besides a gold medal and bragging rights, sprinter Noah Lyles hopes the excellence comes with a signature sneaker.

“I want my own shoes. I want my own coach. I’m dead serious about that,” Lyles said after his victory Sunday in the lads’s 100 meters on the 2024 Paris Olympics. “I want sneakers. There’s no money in (running) spikes. There’s money in sneakers, and even Michael Johnson didn’t have his own sneakers. I think considering how many medals (athletes) bring in, how much publicity (athletes) get, the fact that it hasn’t happened yet is crazy to me.”

It’s a matter of regulations, but Johnson got company sneakers, Nike Zoom JST shoesin 1998. The shoes didn’t sell particularly well, and which may be part of a bigger hurdle that even the world’s fastest track star might find too high. Usain Bolt, the fastest man in the world, also received a particular finish during his track profession. In June 2012, Bolt’s long-time sponsor Puma released the evoSpeed ​​Runner Usain Bolt ahead of the London Olympics, where he won gold in the 100-meter final with a still-record time of 9.63 seconds. Puma also supplied Bolt’s distinctive evoSpeed ​​cleats, which he wore in his final Olympic appearance in 2016.

Despite the well-deserved fame that individuals like Lyles, Sha’Carri Richardson and Shelly-Ann Fraser-Pryce bring to their sport every 4 years, it’s still only every 4 years. Track and field stays a distinct segment sport, televised in places that are not yet ready for prime time. The sport doesn’t see the commas that the NBA and WNBA saw in their groundbreaking broadcast deals. Occupying that smaller slice of the media landscape means less recognizable faces. Unfortunately, runners remain in the highlight when their names are implicated in scandal, even in the event that they have a couple of medals to their name. While Lyles’s point about track and field athletes competing against world-class competition is valid, as are his beliefs about their athletic ability, those facts alone don’t change much.

It’s easy to see why Lyles wants this for himself and, more importantly, for the game he loves. Even without squinting, it’s not not possible to see his vision. The Virginia native ruffled a couple of feathers on the 2023 world championships when compared the track and the NBAquestioning the legitimacy of a league calling itself “world champions.” While the comments went viral, the context of his words fell on deaf ears. Lyles turned to the larger issue of attracting attention to the game. Winning medals is his first, second and third goal. Still, he never stopped enthusiastic about find out how to leverage that success on an even bigger platform.

“After you win medals, more and more people start to get interested in it. You can get into fashion, you can get into music. You can start to network with people and meet bigger and better athletes. You go from athletes to artists, and from artists to the world. And now you have connections,” Lyles said.

Lyles is forging these connections, transforming himself into an undeniable brand. Skill alone now not pays the bills. But combining ability with a present for gab and a flair for the dramatic normally equals a lifelong set-up. And Lyles is halfway there.

Like Richardson, Felix, Shelly-Ann Fraser-Pryce and track legends similar to sprinters Usain Bolt, Gail Devers and Florence Griffith Joyner, the fastest man in the world stands out. Lyles wore a striking pair of Adidas Adizero Y-3 spikes created by Japanese designer Yohji Yamamoto of Paris. He runs in diamond-covered chain link necklaces. The man also wears Speedmaster watch by Omegaofficial timekeeper of the Olympic Games, and Lyles is a brand ambassador. Anyone can call themselves an icon, but few have the arrogance to color different designs and messages on their nails just like the Alexandria, Virginia, native did on the Olympics. In response to Lyles’s remark about networking, retired NBA point guard Dwyane Wade noted the nails and he handed the gold medalist his props, similar to an NBA legend Magician Johnson. Aside from Johnson’s humblebrag about watching the Olympics on a yacht, these looks could get Lyles’ name ringing in places that matter. It helps that he has the personality to match his jewelry and colourful numbers.

He makes decisions and basks in the highlight at any time when it comes his way, especially when he can use it to his advantage. It didn’t trouble him when NBA players attacked him for those comments in 2023. To Lyles, the incontrovertible fact that they responded was proof of his status.

“When I won the title of fastest man in the world, suddenly people listened and said: ‘The fastest man in the world said that? I can’t believe you said something like that'” Lyles said.

Noah Lyles of Team United States celebrates winning the 100-meter final on day 9 of the 2024 Paris Olympic Games on the Stade de France on Aug. 4 in Paris. Lyles was wearing the Adidas Adizero Y-3 spikes.

MacNicol/Getty Images

Even Bolt, the person Lyles desires to surpass in the record books, said the 27-year-old’s personality and attitude are exactly what this sport needs. The same charisma Bolt sees is one reason Lyles is featured in a Netflix docuseries and is the topic of an upcoming Peacock series. If success is about preparation, opportunity and timing, the celebrities appear to be aligning for Lyles, who has a sponsorship cope with Adidas.

Convincing Adidas to provide him a patented sneaker continues to be easier said than done. A sneaker deal typically provides the athlete with a 5 percent or 6 percent royalty on each shoe sold. The variety of shoes sold ought to be enough to justify the hundreds of thousands invested in the athlete and help the corporate’s bottom line. Let’s say a typical deal pays a base salary of $5 million to $15 million a yr and features a 5 percent royalty on each shoe sold. In that case, it’s an enormous bet that the corporate and the star need to work in their favor. NBA players are on TV almost every night from October through June. Even if it’s a game where someone isn’t wearing the shoes, there’s a superb probability one other player will pull on a pair, given the relationships many athletes have with Nike, Adidas and Under Armour. Lyles would wish more face-to-face time with the general public, and he’d find enough running mates in his sport and beyond who wish to put his name on their feet.

It’s unlikely, but what else is recent for the person who won America’s first gold medal in the 100-meter dash in 20 years? Lyles is an asthmatic who runs faster than every other man on the planet. He has attention deficit disorder, dyslexia, Depression and anxiety. He wears these ailments with pride, in addition to his love for Observers can easily overlook his need for designer shoes. All it takes is one person and one moment to alter the whole lot. Lyles understands social media, wears his emotions on the surface, shows off as best he can and makes sure all eyes are on him.

To paraphrase considered one of the his latest posts on Xwhy not him?

Marcus Shorter is a communications skilled and author. When he isn’t scribbling thoughts for Consequence, Cageside Seats, or Bloody Disgusting, he’s getting extremely nerdy about rap lyrics, politics, poetry, and comics.

This article was originally published on : andscape.com
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An attempt to save the image of Jeff Bezos’ future wife backfired after weeks of outrage and ridicule over her skimpy outfit

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2 days ago

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December 9, 2024

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Lauren Sánchez has apparently gained a popularity for her fashion hits and misses as social media users began following her every move.

Billionaire Jeff Bezos’ current fiancée stepped into the highlight long before she met the Amazon co-founder, after years spent as co-host of “Good Day LA,” a reporter for “Extra” and host of “So You Think You Can Dance,” and he even starred in a number of movies like “Ted 2.”

She faced criticism for posting a sultry selfie in November in a negligee-inspired gown by designer Laura Basca. In October, the 54-year-old again faced backlash when she showed off her latex Halloween costume as Catwoman.

Now, weeks after being deemed “cheap” and tasteless, the founder of Black Ops Aviation has turn out to be a subject of discussion.

Jeff Bezos’ fiancée Lauren Sánchez shows off a “winter white” look, weeks after critics slammed her busty latex outfit. (Photos: @laurenwsanchez/Instagram, Theimagedirect.com via Page Six)

On December 5, Sánchez and the business mogul attended The New York Times’ DealBook event in New York City. For the occasion, she wore a white Alexander McQueen suit and a white lace corset. The beaming bride-to-be sent two mirror selfies of her outfit, which she signed: “winter white.”

One follower particularly was stunned by the whole look he ejaculated that she was “very attractive and beautiful, gorgeous and stunning, charming and fantastic young lady, sexy, charming, charming and elegant” in the photos that Sánchez took.

Two other people swooned over the photos and wrote: “So chic and elegant!” and “You look great.” But as you would possibly expect from online viewers, not everyone was impressed.

When Page six published paparazzi photos from the trip, the critic commented: “It’s 30 degrees in New York and she gets out of the limo in a white Miami smock, her bra visible to everyone. No taste. Nothing. A cashmere turtleneck, flannel trousers and a wool jacket can be classy.

Someone else sharply asked: “Who can be the first to tell her that she looks tacky and not elegant and refined? Does she even know what sophistication means? A 3rd person noted: “She looks more like she’s wearing a bathrobe.”

Another person wrote in a comment from a licensed pilot: “White means…” possibly referring to rumors that Sánchez and Bezos are scheduled to exchange vows over Christmas. At least one person doubted the couple would have the opportunity to say “I do.” This person said: “This will be the longest engagement ever. They will NEVER get married and we all know why!!!!”

Sánchez told the “Today” show hosts that she was in the process of planning the big day last month. She didn’t comment on speculation about exchanging Christmas vows.

Renewed interest and scrutiny of Sánchez has increased as the pair have been spotted in various locations in recent months. The couple reportedly began dating in 2018. Their engagement was announced five years later, in May 2023. Their upcoming wedding can be a second journey for each of them.

Sánchez was previously married to celebrity agent Patric Whitesell, with whom she has two children. She can be the mother of a son, whom she shares with Pro Football Hall of Famer Tony Gonzalez. Bezos was married to the mother of his three children, Mackenzie Scott, for 25 years once they divorced in 2019.


This article was originally published on : atlantablackstar.com
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Apart from the song with singer-songwriter India Shawn – Andscape

Published

2 days ago

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December 9, 2024

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India Shawn is a contemporary muse with a chilled nature, crafting love stories and heartfelt tales in smooth, charming songs. With over a decade of experience in the music industry as a singer-songwriter, Shawn has incredible strength. She was born in Los Angeles, and her musical roots reach throughout the country. Beginning her profession in her hometown, Shawn eventually found herself in Atlanta, where she immersed herself in the city’s deep-rooted R&B scene, further shaping her artistry.

“I transferred to ATL, I was in 10th grade, and that’s when my music journey really started,” Shawn told Andscape. “I met people who were trying to get by, so I ended up recording and learned what songwriting was really early on.”

Before releasing her debut EP in 2012, Shawn wrote songs and collaborated with artists similar to Chris Brown, El DeBarge, Keri Hilson and Monica. In 2013, she gained much more notoriety when Solange Knowles published her song “I’m Alive” on the Saint Heron compilationmarking her as an artist value watching.

Following the release of the single “There Must Be a God” from the Andscape soundtrack, she caught up with Shawn to learn more about the muse behind the vibes.

Singer India Shawn grew up singing in church with her family. “I feel like most of us R&B kids have that experience,” she said.

India Shawn

Name:
India Shawn

Hometown:

Los Angeles

Artistic soundscape

Airy, soft, telling a story, multidimensional, soft, mysterious, atmospheric

The oldest musical memory

Shawn’s soulful sound is deeply rooted in her upbringing, with influences drawn from her childhood memories and the musical culture of her church. “I sing with my sister all the time, and I also grew up singing behind my mom in church. She was the leader of praise and worship. So I feel like most of us R&B kids have that experience,” Shawn said. “I had these little solos in church, and I believe what made me consider in it was that after the service people got here as much as me with tears of their eyes and said, ‘You really moved me while you sang.’ “These early moments of connection with music and audiences laid the foundation for conveying depth and sensitivity through her music.

Influences

For Shawn, music, especially R&B, has all the time held a special place in her life. “Me and my sister are harmonizing in the living room, just picking some of our favorite songs, including for me Mariah Carey, Babyface, Boyz II Men and (and) Brandy,” she said of her early music memories.

Creative process

Shawn often draws inspiration from real-life experiences and relationships that influence her music. She weaves this into the authenticity and atmosphere of her songs, but she didn’t immediately recognize where her inspiration got here from. “It’s funny that it took me so long to make that connection, but I realized that I was telling my whole story and presenting my business through my music,” she said. “It took me two albums to realize, wait a minute, I’m giving people a lot to understand here… these aren’t just songs. This is truly the life I live.”

Challenges and development

As Shawn’s profession grows, so do his moments of appreciation and reflection. “I literally just thought about a very gradual progression of my career. It’s like step by step, but there are more breakthrough moments. My first tour, which was so beautiful, I just knew I could pack a room and people knew my lyrics and sang my songs to me. Those moments that make the waiting not in vain.”

Shawn has plenty of recommendation for up-and-coming singer-songwriters. Her biggest sacrifice? Collaboration is essential. “I think (cooperation) is really why I’m still here. So find your people… you’ll know when it feels right, you’ll have that freedom and fluidity, and you’ll be able to really create things and create without having to think too much.” He also shares the importance of patience. “Just be patient during the journey. This has been a theme throughout my profession. Let it develop. I feel like more things come from being in that flow and being present reasonably than forcing all of it.

Current project

“There should be a God”, the lead single from Andscape , now streaming on Hulu, also serves as a teaser for Shawn’s solo album. “(This song) is such a manifestation of God’s love,” she said. “I think when you find yourself in a place of waiting, you can feel very hopeless. So when you see glimpses of God’s love again, or the fact that you know there is a higher power, there is a source that is thinking about you, has you in mind, has a perfect plan for you, it’s just like the clouds parting. And this is the moment, I understand. I understand that I had to go through all this to get here. And that’s exactly what I felt in the studio that day.”

Sheila Matthews is a digital producer at Andscape and a proud HBCU graduate. She believes “Return of the Mack” must have won a Grammy, and her Twitter mentions are open to all debate.

This article was originally published on : andscape.com
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ICYMI: Tessa Thompson’s Mocha Lip, Danielle Brooks’ Updo and More – Essence

Published

2 days ago

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December 9, 2024

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With just a number of weeks left until the tip of 2024, the celebrities are setting the tone for the brand new 12 months this week. And although mocha mousse is anticipated to be fashionable in 2025, neutral shades in darker tones have gotten more and more popular. Paired with an array of beauty eras – from elegant Twenties updos to 2000s-style round pink, the brand new Hollywood showcases its best 12 months-end beauty moments.

Tessa Thompson and Issa Rae are the newest to debut mocha lips holiday shade near the season, and Coco Jones’ lipstick was cranberry red. Doechii’s perforated suggestions and signature face-lift tape made it probably the most avant-garde look of the week, and within the sweetest moment, Chloe and Halle Bailey’s round pink cheeks made pink cheeks a winter styling staple.

From makeup to hairstyles, Sabrina Elba and Alva Claire opted for light, coffee colours, and Jourdan Dunn’s short hairstyle proved relevant at any time of the 12 months. Meanwhile, Lupita N’yongo, Danielle Brooks and Venus Williams’ braided buns showed just how classic this style may be.

In case you missed it, take a take a look at 17 of the very best celebrity beauty moments from the week below.

This article was originally published on : www.essence.com
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