Technology
Trade My Spin is building a business around used Peloton gear

Peloton has had one of the tumultuous half-decades in tech. The home fitness company has experienced a few of the industry’s biggest ups and downs in a dizzying sequence. This is the story of a high-profile startup that became the main focus of a cult following amongst influencers and fitness fanatics. A worldwide pandemic catapulted the brand to unprecedented heights before overinvestment, product recalls, mass layoffs, and executive departures brought it back all the way down to earth.
Peloton is within the red in mid-2024, but not out of the business. The company avoided a major liquidity crisis with a massive debt refinancing in late May. That marked the top of a month that also saw a 15% staff cut and the departure of CEO Barry McCarthy a little over two years after he took over from founder John Foley.
Peloton’s unique rollercoaster ride has had a wide selection of negative effects. Excitement peaked at the peak of the pandemic, but because the world began to reopen, sales fell. Some who got hooked at the peak of social distancing have remained loyal to the brand. But many others have lost that bond. Some churn is inevitable with any fitness offering, but those numbers have undoubtedly been exacerbated by the reopening of gyms and other alternative exercise options.
As a result, a lot of unused, expensive fitness equipment is taking over space in homes across America; they’re now “coat racks,” as a coworker recently dubbed her Peloton bike. A fast search of Facebook Marketplace reveals row after row of exercise bikes routinely priced around $300 to $500—a fraction of the worth of a latest model (around $1,500). For many once-enthusiastic owners, the equipment has turn into a pain. But for a pair of East Coast entrepreneurs, it’s a chance.
This Change my spin The origin story begins humbly, when current CEO Ari Kimmelfeld began on the lookout for a good deal on a used Peloton bike. As good as the costs were on Facebook and Craigslist, in comparison with buying latest from the manufacturer, the experience had its own problems.
“Buying something that big was a huge inconvenience,” Kimmelfeld, who was then working at Ernst & Young’s strategy consulting arm EY-Parthenon, tells TechCrunch. “Five hundred dollars was a lot of money, and meeting up with a stranger and giving him money for a piece of equipment that you can’t really test. And I live in New York. Moving something like that from a Brooklyn apartment to Manhattan is tough. And there are no guarantees.”
Local logistics
Kimmelfeld began piloting what would turn into Trade My Spin last yr by collecting and selling used Peloton gear. The offering was essentially DIY logistics, removing the friction of shopping for and selling used exercise equipment. It was a conversation with Joey Benjamini that transformed the one-man operation into a profitable business.
Benjamini has built a logistics network based on cooperation with contractors Collectible classicsHis Pennsylvania-based classic automotive dealership relies on drivers to deliver vehicles sold primarily through the used-car marketplace Bring a Trailer.
“Logistics is the most complicated and important part of this business—and the biggest barrier to entry,” Benjamini tells TechCrunch. “We have a database of 1099 vendors who deliver for us. We’re constantly growing a network of drivers who know our company and our processes. Once a driver is trained, we send them out to pick up the bikes. It’s very simple.”
The latest team began working on the Trade My Spin website before looking for funding. The site stays easy, whilst the inventory has expanded to incorporate Peloton treadmills, rowers and a number of accessories. The Buy button displays a bustling marketplace for the service, while Sell displays a form for the equipment you would like to sell. With the positioning up and running, the young company raised a small amount of seed money to scale operations.
Interview with Peloton
The startup has also had multiple conversations with Peloton since its official launch in March. Trade My Spin’s primary focus within the conversations is that its relationship is symbiotic, not parasitic. At first glance, it’s easy to see why Peloton is likely to be hostile toward the corporate.
Seen as a zero-sum game, every used bike sold represents a potential lack of a latest bike sale. While it’s true that keeping bikes in circulation is a net positive on the sustainability front, Peloton shareholders are undoubtedly trying to the sales figure for change.
The math changes, nonetheless, while you consider that Peloton’s ultimate goal is to be a content company that sells equipment, not the opposite way around. Rather than simply selling used bikes as a missed sale on a latest one, Trade My Spin claims that each bike taken out of circulation is one less subscription to Peloton’s class content platform.
“Every bike we take is from someone who isn’t using it,” Benjamini says. “If someone isn’t using the bike, they’re not using the subscription. Peloton is a subscription service. It’s $44 a month. Every time we flip a bike—and we’ve flipped thousands of bikes—they make $500 a year.”
The relationship would little doubt have been different had Peloton been more proactive about moving its own used gear. Ultimately, Trade My Spin stepped in to fill this underserved gap out there.
New turn

Trade My Spin has built a logistics network that permits for same-day or next-day delivery in most major cities within the continental U.S. More distant locations can take as much as five days to satisfy an order, which is still faster than the three to 5 days it takes Peloton to process an order.
In the short term, expansion includes adding more fitness equipment to Trade My Spin’s buying and selling options. In the long term, the corporate desires to leverage its growing network of contractors to incorporate buying and selling all forms of bulky items. Trade My Spin will likely need an extra round of funding to attain this.
“We want to transform,” Benjamini says. “We’re going from where we are now and building a large-scale market for large items with logistics. That’s the game plan, and no one else is going to do it. There’s a barrier to entry and a moat around the business when it comes to drivers.”
Technology
Hotel management platform Mews Books $ 75 million round run by Tiger Global

Despite the clouds of uncertainty approaching the economy and geopolitics, people still wish to travel. To satisfy this demand, MewsRecognized as Amsterdam “Unicorn” constructing the SaaS platform for hotel management, he collected a brand new $ 75 million.
Financing appears at a crossroads within the tourism industry. On the one hand, they’re positive signals. Analysts in Oxford Economics It forecasts that the industry will increase by 12% this 12 months, working to 1.75 billion “arrivals”.
And the travel budget corresponds to money for travel startups. Travelperk collected $ 200 million in January with a valuation of $ 2.7 billion; Hostaway raised $ 365 million in December 2024; And Tourlane in Germany raised $ 26 million from Sequoia in November 2024. Prosus also raised his despense from Latin American America for $ 1.7 billion.
But that is not all pink. It shouldn’t be clear how tariffs and other economic maneuvers will affect people’s travel budgets, not to say uncertainty about geopolitics. It can be value noting that Expedia was control of staff -Could or not it’s a one -time move to enhance performance, or is it more to come back?
Mews also has dozens of competitors, including siphouses reminiscent of Oracle, in addition to other startups, reminiscent of cloudbed supported by Softbank.
For now, things appear to hum for Mews.
Tiger Global, a brand new supporter, led this latest round, with the participation of previous Kinnevik investors, batteries and growth capital in Alternaties Goldman Sachs. (The battery led the B MEWS series $ 33 million, while Kinnevik and Goldman Sachs ran the C series of $ 185 million in 2022; Kinnevik also ran a series D 2024 in the quantity of $ 110 million).
This last round is opportunistic, said general director Matt Welle in an interview with TechCrunch. In particular, it appeared after Tiger approached Mews who attempt to cooperate more. Mews doesn’t reveal the present valuation, and Welle as an alternative called it the general round of height, adding that the startup plans to lift a much larger round throughout the 12 months or two.
For a certain context: exactly a 12 months ago, when Mews, who was recognized as Amsterdam, raised his D series, he was valued at $ 1.2 billion.
Mews is growing. Currently, about 6,300 hotels use the platform, in comparison with 5000 a 12 months ago, and said that in 2024 he processed payments value $ 10 billion, twice as much as a 12 months ago. In 2024, his revenues exceeded $ 200 million because he added more customers to the platform. It also extends services on this platform, which also builds greater customer revenues. Some are ecological, and a few in response to mergers and acquisitions, reminiscent of the recent takeover of Atomize to assist users manage revenues. Notes from Pitchbook Mews also raised $ 100 million in debt in September last 12 months to finance acquisitions.
(*75*) a big a part of the MEWS business is in Europe (he says that it now has 20% of the market penetration within the roof region), a big increase comes from lots of pressure through the pond.
Nowadays, the founder (and co-coo) Richard Valt spends most of its time within the US, where the corporate has concentrated very much-it has entered North America within the last 12 months.
When Valt founded the corporate in 2012, he understood many pain points related to conducting hotel activities. He himself was an independent owner of the hotel and realized that there was a most important opportunity to make use of the Internet and increase software as a service to construct something recent.
There are many points on the hotel market, but Mews accepts the “toast” approach to the industry, constructing its product with the concept of being end-to-end. Offers hotel availability and online booking software, directly and via other corporations; Hotel personnel management tools and facilities; Payment and accounting tools; Event management software; Loyalty and guests applications and more.
Perhaps predictably, Welle said that Mews had recently doubled AI. It has an internal team working on various projects-not only agency tools addressed to the client, but additionally algorithms to enhance the operation of MEWS. He said that one example is a brand new option of the client’s profile that adopts all of the actions and preferences of individual individuals who register within the hotel chain to create a summary of “Tweets size”, which could be used by conjers and receptionists to enhance customer support.
“Mews again defines what it means to ensure unique experiences of guests in the hotel and gastronomic sector,” said Sara Eadie in an announcement, who conducted the investment in Tiger Global. (Tiger refused to interview this story).
As he developed, Mews focused on catching larger fish within the space of hospitality. The company claims that the variety of “brands” of hospitality that use its tools has doubled, and a few of its recent customers are Best Western Hotels, Weender and Lark Hotels.
To make it clear, this doesn’t mean that each one Best Westerns now use Mews. As with all contracts with clients who run the franchise model, MEWS is now on the approved list of suppliers, but still must conclude a contract with individual franchises to win a brand new company.
Hospitality
Technology
The signal is the number one application in the Netherlands. But why?

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.
The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.
In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.
But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.
IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.
Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.
Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.
The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.
While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.
“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.
For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.
So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?
Clear signal
Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.
The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.
“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.
In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.
Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.
“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”
Signal of intentions

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.
For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.
Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.
“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”
Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.
“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “
TechCrunch contacted to signal a comment, but he didn’t hear during the publication.
(Tagstotranslat) signal of the Netherlands
Technology
Gayle King announces participation in the space mission of all women

Gayle King will join the thirty first Blue Origin civil flight into space.
Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.
King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.
In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”
Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.
Soon the explorer of the space admitted that she was hesitating at first.
“I don’t know how to explain at the same time terrified and excited,” said King.
To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.
“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “
King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.
“I want to come back,” said Strahan.
Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.
The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.
-
Press Release11 months ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Press Release11 months ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Business and Finance9 months ago
The Importance of Owning Your Distribution Media Platform
-
Business and Finance11 months ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump11 months ago
Another lawsuit accuses Google of bias against Black minority employees
-
Theater11 months ago
Telling the story of the Apollo Theater
-
Ben Crump12 months ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests
-
Ben Crump12 months ago
The families of George Floyd and Daunte Wright hold an emotional press conference in Minneapolis
-
Theater11 months ago
Applications open for the 2020-2021 Soul Producing National Black Theater residency – Black Theater Matters
-
Theater9 months ago
Cultural icon Apollo Theater sets new goals on the occasion of its 85th anniversary