Business and Finance
How One Entrepreneur Is Taking the Craft Beer Industry by Storm and Offering Excellence
Black-owned breweries are undoubtedly a rarity in the U.S. brewing industry — but that’s slowly changing due to craft brewers like Christina Thomas.
In 2024 Black Brewers Status ReportThe National Black Brewers Association (NB2A) has noted that of the 9,761 breweries in the country, lower than 1 percent (about 86) are black-owned, and only 12 of those operate their very own production facilities. Ironically, this dismal state of affairs also presents an enormous entrepreneurial opportunity for would-be black craft brewers and existing breweries fascinated with scaling their businesses. Craft breweries operate independently and create beers using traditional ingredients in small batches.
BLACK ENTREPRENEURSHIP I sat down with Christina Thomas, founder Brown Girl’s Brew Drinka growing, black-owned craft beer company that has carved out an unparalleled area of interest in the industry. With a solid business foundation as a financial analyst and a business degree from Rutgers University, she brings a novel mix of monetary acumen and entrepreneurial spirit to the craft beer industry.
Growing up the youngest of eight siblings in a family of ten on Chicago’s South Side, Thomas was immersed in a vibrant community that taught her resilience and the importance of staying true to her roots. Her mother’s home bakery was a major inspiration for her brand, instilling a passion for creating unique products that bring people together. Inspired by her mother’s dedication and love for her craft, she strives to create beers that embody the same warmth and authenticity that connect people as her mother’s baked goods did. By translating these cherished memories and recipes into the flavors of craft beer, she goals to create a novel drinking experience that not only tantalizes the taste buds but in addition honors the culinary traditions that shaped her passion for brewing.
Although Thomas hails from the Windy City, her time spent in New York City has had a profound impact on her approach to business and life, making her a real New Yorker.
BE: What inspired you to begin Brown Girl’s Brew?
CT: Brown Girl’s Brew was born out of my passion for craft beer and frustration with the lack of a cake-inspired beer that was free from excessive additives and sugar. Additionally, my desire for financial independence and control over my destiny played a major role. As a double minority, I knew I needed to create my very own space where I could construct my very own table in an industry that has historically been underrepresented and continues to be. I need to bridge that gap and be an advocate for inclusivity not only in brewing, but in the wine and spirits industry worldwide. Additionally, Brown Girl’s Brew is my way of taking control of my life, achieving financial freedom, providing an important resource to my community, and constructing a business that embodies my values and aspirations. Every sip of Brown Girl’s Brew reflects our family’s commitment to quality, creativity, and a sincere commitment to our heritage.
What was the biggest challenge you needed to face in growing what you are promoting??
Without a doubt, navigating the complex landscape of the brewing industry has been my biggest challenge. Creating my craft beer brand has been a real gift and a curse. On one hand, it has been deeply satisfying to see my vision come to life. On the other hand, it has been frustrating to read articles about the transformation of the spirits industry that completely ignore beer. Additionally, coping with royalty disputes with our initial brewing partners, who ultimately filed for bankruptcy, has been a significant challenge. Ensuring fair compensation for our mental property rights and regulations was key. This experience has taught me invaluable lessons about compliance and negotiation. I now know that determination and resilience are non-negotiable in my overall business approach. Despite these challenges, I actually have managed to search out workarounds and remain true to my vision for Brown Girl’s Brew.
How did you provide you with the idea for Brown Girl’s Brew flavor profiles?
Brown Girl’s Brew’s flavor profiles are deeply rooted in my family’s culinary heritage. Growing up, I worked with 4 of my eight siblings in my mother’s home bakery, where we learned the art of making delicious pastries that brought joy to our community. Drawing inspiration from these cherished experiences, each beer flavor has been fastidiously crafted to evoke nostalgic moments and the comforting aromas of those home-cooked treats.
For example, our German Chocolate Stout pays homage to our mother’s famous cake by infusing wealthy baker’s chocolate and toasted coconut flavors right into a solid stout base. The combination creates a decadent yet balanced beer that captures the essence of a beloved dessert shared at our family table. Similarly, our Lemon Pound Cake Lager captures the vibrant zest and sweet notes of her lemon pound cake. This lager harmoniously combines citrus notes with a clean, smooth finish, harking back to a pleasant dessert enjoyed with family members.
The wine and spirits industry might be seen as a crowded market. Who is your audience?
Initially, I believed my audience could be beer enthusiasts and connoisseurs who appreciate unique and flavorful beer experiences. However, I later discovered that my true audience also includes newcomers to craft beer who may not have a deep understanding of its history. This includes food pairing enthusiasts, local and community advocates, and a various and inclusive audience. Our latest national account from Total wine and morethe largest independent wine retailer in the country, expands our reach exponentially and brings recent stakeholders to the table. By targeting these diverse segments, I can more effectively share our unique flavors and cultural influences, and develop relevant engagement strategies that outline Brown Girl’s Brew at the highest level.
What is BGB’s next big goal??
To simply revolutionize the craft beer industry by launching the first nationwide beer subscription service that exclusively features beers created by women of color. Our goal is to spotlight the diversity and talent in the craft beer community while bringing unique and high-quality beverages to beer lovers across the country. This ambitious project is not going to only elevate our brand, but in addition create a platform where other female brewers can grow and innovate. And that’s not all—we’re diving into the digital frontier with a Web 3 project that can change the way our community connects and interacts with our brand. Stay tuned for more exciting details. We’re breaking barriers and setting recent standards—one unique beer at a time.
Do you might have any advice for aspiring craft brewing entrepreneurs?
Remember, brewing is about greater than just making liquid gold—it’s about understanding and leveraging the entire ecosystem that supports it. From your raw material suppliers, like hops and malt, to your distributors, retailers, and even your marketing and branding professionals, every aspect plays a key role in your success. Build strong relationships across your industry and recognize the importance of collaboration and mutual support. Embrace innovation, remain humble, and coachable. No matter how much you understand, there’s all the time more to learn. Mentoring and networking are key—it’s not only who you understand, it’s who knows you as you position your brand for sustainable growth on this dynamic industry.
Where will BGB be for the remainder of the yr so people can show up?
Our schedule changes day by day, so the best method to stay awake thus far is to follow our social media platforms like Instagram (@browngirlsbrew)TIK Tok (@browngirlsbrew)Spill and X (@browngirlsbrew). Stay connected on all of our social media to “save the dates” and stay awake thus far on upcoming events featuring Brown Girl’s Brew (#BrownGirlsBrew). We have some exciting recent partnerships and plans, including two highly anticipated events: Black Girls in Media on August twenty fourth in New York City and Black Owned Wine & Spirits (Bows) Fest in Washington, DC, October fifth. These aren’t to be missed events as we showcase our unique craft beers inspired by cultural traditions. Stay tuned to be a component of this vibrant celebration and discover the flavors of Brown Girl’s Brew!
Business and Finance
David Shands and Donni Wiggins host the “My First Million” conference at ATL
December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.
Then there’s Shands and Wiggins.
The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.
It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.
“It’s not up to us to convince anyone why we do what we do,” admits Shands.
“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”
He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.
“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.
She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.
“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”
She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.
They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.
What to expect during the “My First Million” conference.
They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.
Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.
“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”
Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.
“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”
Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.
Business and Finance
Operation HOPE on the occasion of the 10th annual world forum
Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.
The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.
Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.
Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”
“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.
The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.
“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”
Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.
“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”
It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.
Business and Finance
New Orleans’ black business district is marked by history
New Orleans has given a historic monument to a Black business district closed for interstate construction.
The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.
Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.
This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.
The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.
Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.
“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”
Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.
“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.
The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.
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