Technology
Presti uses GenAI to replace expensive photo shoots in the furniture industry

If you’ve ever bought a settee online, have you ever ever considered the houses you see in the background of product photos? When it comes time to launch a brand new collection, furniture brands typically spend a small fortune on photo shoots. It’s a tedious and expensive process, since it’s hard to move furniture around.
That’s why a French startup called PriestFounded in November 2022, uses generative AI to transform a single product image into a practical lifestyle photo. The company just raised $3.5 million in a seed round led by global investment firm Partech, which also includes several angel investors.
“We picked up the phone really quickly and talked to 50 potential users,” Presti co-founder and CEO Nabil Toumi told TechCrunch. “And they all said the same thing. Creating product visuals was a very long process, it cost a lot of money, and they didn’t have a simple solution for creating those images. At the same time, it was really the most important asset for brands to create a unique identity and sell online.”
Presti puts it this manner:
Involved in this:

Initially, Presti didn’t limit its focus to furniture corporations. However, the startup quickly realized that furniture corporations face some particularly difficult problems.
“They had to rent a nice house for the photo shoot, they had to transport the products — so they had high logistics costs. And these photo shoots were planned months in advance and ended up costing them hundreds of thousands, even millions of euros a year,” Toumi said.
At its core, Presti uses Stable Diffusion XL as its base model. It has been trained and modified to perform particularly well for product images in the furniture industry.
At first, the team tried using the regular Stable Diffusion XL. But they quickly realized there have been some issues. “The sofa would have legs added to it, and the back would be distorted,” Toumi said. Similarly, getting the perspective right was difficult. For example, the wall behind the sofa had to be parallel to the sofa.
“At the same time, something that’s really important is the dataset that we trained our model on. We currently have over 75,000 images of ultra-high-quality furniture images in our industry that we can use to train our model to strengthen the learning process for the specific use case, for these types of images,” Toumi said.
Presti didn’t want to stop at generating backgrounds. Customers also can add accessories. For example, if you happen to’re generating product photos for a brand new sofa, you may add pillows. These pillows will forged realistic shadows on the sofa, so that they won’t seem like something added in Photoshop.
Similarly, furniture brands typically have several variations of the same model with different textures and colours. While it’s still a piece in progress, Presti hopes its customers will give you the chance to swap materials using its tool. As a result, it should be much easier for corporations using Presti to release latest products.
On the other hand, freelance photographers won’t like the latest product. And whether the creativity and originality of other expert individuals who might work on a physical shoot, akin to on-location stylists, will be completely replaced by machine-generated backdrops—without the resulting artificial lifestyle images looking a bit the same—is an open query.
Although Presti works mainly with mid-sized furniture corporations, it also has a strategic partnership with Maisons du Monde, one in all the largest furniture retailers in France. In addition to Partech, other investors in the startup include Maxime Brousse, Thibaud Elzière, Julien Hirth, Abou Laraki and Rémi Lemonnier.
Technology
Why the new Porn Law Anti-Revenge disturbs experts on freedom

Proponents of privacy and digital rights increase the alarms over the law, which many would expect to support: federal repression of pornography of revenge and deep cabinets generated by AI.
The newly signed Act on Take IT Down implies that the publishing of unjustified clear photos-vigorous or generated AI-I gives platforms only 48 hours to follow the request to remove the victim or face responsibility. Although widely praised as an extended win for victims, experts also warned their unclear language, loose standards for verification of claims, and a decent compatibility window can pave the way for excessive implementation, censorship of justified content and even supervision.
“Large -scale model moderation is very problematic and always ends with an important and necessary assessment speech,” said India McKinney, Federal Director at Electronic Frontier Foundation, a corporation of digital rights.
Internet platforms have one 12 months to determine a means of removing senseless intimate images (NCII). Although the law requires that the request to be removed comes from victims or their representatives, he only asks for a physical or electronic signature – no photo identifier or other type of verification is required. This might be geared toward reducing barriers for victims, but it could possibly create the possibility of abuse.
“I really want to be wrong in this, but I think there will be more requests to take photos of Queer and trance people in relationships, and even more, I think it will be consensual porn,” said McKinney.
Senator Marsha Blackburn (R-TN), a co-person of the Take IT Down Act, also sponsored the Safety Act for youngsters, which puts a burden on platforms to guard children from harmful online content. Blackburn said he believed Content related to transgender individuals It is harmful to children. Similarly, the Heritage Foundation – conservative Think Tank behind the 2025 project – also has he said that “keeping the content away from children protects children.”
Due to the responsibility with which they encounter platforms, in the event that they don’t take off the image inside 48 hours of receiving the request: “By default it will be that they simply take it off without conducting an investigation to see if it is NCII or whether it is another type of protected speech, or whether it is even important for the person who submits the application,” said McKinney.
Snapchat and Meta said that they support the law, but none of them answered TechCrunch’s request for more information on how they’d check if the person asking for removal is a victim.
Mastodon, a decentralized platform, which hosts his own flagship server, to which others can join, told Techcrunch that he could be inclined to remove if he was too difficult to confirm the victim.
Mastodon and other decentralized platforms, comparable to blues or pixfed, could be particularly exposed to the cold of the 48-hour removal rule. These networks are based on independently supported servers, often run by non -profit organizations or natural individuals. Under the law, FTC may treat any platform that is just not “reasonably consistent” with demands of removal as “unfair or deceptive action or practice” – even when the host is just not a business subject.
“It’s disturbing on his face, but especially when he took the FTC chair unprecedented Steps to politicize The agency and clearly promised to make use of the agency’s power to punish platforms and services on ideologicalIn contrast to the rules, the basics, “cyberspace initiative, a non -profit organization dedicated to the end of pornography of revenge, she said in statement.
Proactive monitoring
McKinney predicts that the platforms will start moderating content before distribution, so in the future they’ve fewer problematic posts.
Platforms already use artificial intelligence to observe harmful content.
Kevin Guo, general director and co -founder of the content detection startup, said that his company cooperates with web platforms to detect deep materials and sexual materials of kids (CSAM). Some of the Hive clients are Reddit, Giphy, Vevo, BlueSky and Bereal.
“In fact, we were one of the technology companies that supported this bill,” said Guo Techcrunch. “This will help solve some quite important problems and force these platforms to take more proactive solutions.”
The HIVE model is software as a service, so starting doesn’t control how the platforms use their product to flag or delete content. But Guo said that many shoppers insert the API Hive interface when sent to monitoring before anything is distributed to the community.
Reddit spokesman told Techcrunch that the platform uses “sophisticated internal tools, processes and teams for solving and removal”. Reddit also cooperates with the NON -SWGFL organization in an effort to implement the Stopncia tool, which scans live traffic seeking matches with a database of known NCII and removes accurate fittings. The company didn’t share how it is going to be sure that the person asking for removal is a victim.
McKinney warns that this kind of monitoring can expand to encrypted messages in the future. Although the law focuses on public or semi -public dissemination, it also requires the platforms “removing and making reasonable efforts to prevent” senseless intimate images from re -translating. He claims that this will likely encourage proactive scanning of all content, even in encrypted spaces. The law doesn’t contain any sculptors for encrypted services of encrypted messages, comparable to WhatsApp, Signal or IMessage.
Meta, Signal and Apple didn’t answer TechCrunch for more details about their plans for encrypted messages.
Wider implications of freedom of speech
On March 4, Trump provided a joint address to the congress, wherein he praised the Take It Down act and said he couldn’t wait to sign it.
“And I also intend to use this bill for myself if you don’t mind,” he added. “There is nobody who is treated worse than I do online.”
While the audience laughed at the comment, not everyone considered it a joke. Trump was not ashamed of suppressing or retarding against unfavorable speech, no matter whether it’s the mainstream marking “enemies of individuals” Except for Associated Press from the oval office despite the court order or Financing from NPR and PBS.
Trump administration on Thursday Barred Harvard University From the reception of foreign students, the escalation of the conflict, which began after Harvard refused to follow Trump’s demands to make changes to his curriculum and eliminate, amongst others, content related to Dei. In retaliation, Trump froze federal funds at Harvard and threatened to repeal the status of the tax exemption from the university.
“At a time when we see that school councils are trying to prohibit books and see that some politicians very clearly deal with the types of content that people do not want to ever see, regardless of whether it is a critical theory of breed, or information about abortion or information about climate change …” McKinney said.
(Tagstotransate) Censorship
Technology
PO clarous Director General Zoom also uses AI avatar during a quarterly connection

General directors at the moment are so immersed in artificial intelligence that they send their avatars to cope with quarterly connections from earnings as a substitute, a minimum of partly.
After AI Avatar CEO CEO appeared on the investor’s conversation firstly of this week, the final director of Zoom Eric Yuan also followed them, also Using his avatar for preliminary comments. Yuan implemented his non -standard avatar via Zoom Clips, an asynchronous company video tool.
“I am proud that I am one of the first general directors who used the avatar in a call for earnings,” he said – or fairly his avatar. “This is just one example of how Zoom shifts the limits of communication and cooperation. At the same time, we know that trust and security are necessary. We take seriously the content generated AI and build strong security to prevent improper use, protect the user’s identity and ensure that avatars are used responsibly.”
Yuan has long been in favor of using avatars at meetings and previously said that the corporate goals to create Digital user twins. He just isn’t alone on this vision; The CEO of transcript -powered AI, apparently, trains its own avatar Share the load.
Meanwhile, Zoom said he was doing it Avatar non -standard function available To all users this week.
(Tagstranslat) meetings AI
Technology
The next large Openai plant will not be worn: Report

Opeli pushed generative artificial intelligence into public consciousness. Now it might probably develop a very different variety of AI device.
According to WSJ reportThe general director of Opeli, Altman himself, told employees on Wednesday that one other large product of the corporate would not be worn. Instead, it will be compact, without the screen of the device, fully aware of the user’s environment. Small enough to sit down on the desk or slot in your pocket, Altman described it each as a “third device” next to MacBook Pro and iPhone, in addition to “Comrade AI” integrated with on a regular basis life.
The preview took place after the OpenAI announced that he was purchased by IO, a startup founded last 12 months by the previous Apple Joni Ive designer, in a capital agreement value $ 6.5 billion. I will take a key creative and design role at Openai.
Altman reportedly told employees that the acquisition can ultimately add 1 trillion USD to the corporate conveyorsWearing devices or glasses that got other outfits.
Altman reportedly also emphasized to the staff that the key would be crucial to stop the copying of competitors before starting. As it seems, the recording of his comments leaked to the journal, asking questions on how much he can trust his team and the way rather more he will be able to reveal.
(Tagstotransate) devices
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