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Presti uses GenAI to replace expensive photo shoots in the furniture industry

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If you’ve ever bought a settee online, have you ever ever considered the houses you see in the background of product photos? When it comes time to launch a brand new collection, furniture brands typically spend a small fortune on photo shoots. It’s a tedious and expensive process, since it’s hard to move furniture around.

That’s why a French startup called PriestFounded in November 2022, uses generative AI to transform a single product image into a practical lifestyle photo. The company just raised $3.5 million in a seed round led by global investment firm Partech, which also includes several angel investors.

“We picked up the phone really quickly and talked to 50 potential users,” Presti co-founder and CEO Nabil Toumi told TechCrunch. “And they all said the same thing. Creating product visuals was a very long process, it cost a lot of money, and they didn’t have a simple solution for creating those images. At the same time, it was really the most important asset for brands to create a unique identity and sell online.”

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Presti puts it this manner:

Image sources: Priest

Involved in this:

Image sources: Priest

Initially, Presti didn’t limit its focus to furniture corporations. However, the startup quickly realized that furniture corporations face some particularly difficult problems.

“They had to rent a nice house for the photo shoot, they had to transport the products — so they had high logistics costs. And these photo shoots were planned months in advance and ended up costing them hundreds of thousands, even millions of euros a year,” Toumi said.

At its core, Presti uses Stable Diffusion XL as its base model. It has been trained and modified to perform particularly well for product images in the furniture industry.

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At first, the team tried using the regular Stable Diffusion XL. But they quickly realized there have been some issues. “The sofa would have legs added to it, and the back would be distorted,” Toumi said. Similarly, getting the perspective right was difficult. For example, the wall behind the sofa had to be parallel to the sofa.

“At the same time, something that’s really important is the dataset that we trained our model on. We currently have over 75,000 images of ultra-high-quality furniture images in our industry that we can use to train our model to strengthen the learning process for the specific use case, for these types of images,” Toumi said.

Presti didn’t want to stop at generating backgrounds. Customers also can add accessories. For example, if you happen to’re generating product photos for a brand new sofa, you may add pillows. These pillows will forged realistic shadows on the sofa, so that they won’t seem like something added in Photoshop.

Similarly, furniture brands typically have several variations of the same model with different textures and colours. While it’s still a piece in progress, Presti hopes its customers will give you the chance to swap materials using its tool. As a result, it should be much easier for corporations using Presti to release latest products.

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On the other hand, freelance photographers won’t like the latest product. And whether the creativity and originality of other expert individuals who might work on a physical shoot, akin to on-location stylists, will be completely replaced by machine-generated backdrops—without the resulting artificial lifestyle images looking a bit the same—is an open query.

Although Presti works mainly with mid-sized furniture corporations, it also has a strategic partnership with Maisons du Monde, one in all the largest furniture retailers in France. In addition to Partech, other investors in the startup include Maxime Brousse, Thibaud Elzière, Julien Hirth, Abou Laraki and Rémi Lemonnier.

This article was originally published on : techcrunch.com
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The signal is the number one application in the Netherlands. But why?

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Signal

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.

The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.

In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.

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But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.

Signal data from the sensor towerImage loans:Sensor tower / screenshot

IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.

Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.

Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.

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The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.

While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.

“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.

For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.

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So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?

Clear signal

Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.

The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.

“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.

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In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.

Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.

“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”

Signal of intentions

President of the application for sending a signal message Meredith Whittaker.
President Signa Meredith Whittaker on Web Summit, in Lisbon on November 4, 2022.Image loans:Patricia de Melo Moreira / AFP / Getty Images

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.

For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.

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Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.

“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”

Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.

“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “

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TechCrunch contacted to signal a comment, but he didn’t hear during the publication.

(Tagstotranslat) signal of the Netherlands

This article was originally published on : techcrunch.com
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Gayle King announces participation in the space mission of all women

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Gayle King, CBS News, new deal, morning show

Gayle King will join the thirty first Blue Origin civil flight into space.


Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.

King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.

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In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”

Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.

Soon the explorer of the space admitted that she was hesitating at first.

“I don’t know how to explain at the same time terrified and excited,” said King.

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To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.

“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “

King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.

“I want to come back,” said Strahan.

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Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.

The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.


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This article was originally published on : www.blackenterprise.com
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Instagram can turn the rollers in a separate application

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Instagram

Meta is occupied with an independent application for brief movies, Information He informed, citing an anonymous source, which he heard the boss on Instagram Adam Mosseri talked about the personnel project.

The project is reportedly called RAY code, which goals to enhance recommendations for brand new users and existing users in the US and to conclude one other three minutes of movies, the report quoted the source.

The finish line didn’t answer immediately at the request for comment.

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Last month, the company announced a video editing application called Edyta to compete with Capcut (belonging to Tiktok Matter Company Bytedance) since it was geared toward using the uncertain future Tiktok and Bytedance in the USA

Currently, the Instagram channel is a mixture of photos, movies (drums) and stories. However, many users imagine that the application has been cluttered since it incorporates movies and not persist with the roots as an application for sharing photos. If the company rotates in an independent application for brief movies, it can create a possibility for Instagram to emphasise other functions.

Instagram began at the starting of this yr paying creators To promote Instagram on other platforms, resembling Tiktok, Snapchat and YouTube. Apparently he also began to supply Big money for the creators Present only on roller skates.

(Tagstranslate) Instagram

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This article was originally published on : techcrunch.com
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