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Press the gas in the second half of 2024

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As we enter the second half of 2024, now’s the time to contemplate recent strategies for growing your small business.

There’s still more work to be done. For example, businesses owned by people of color need to fight to beat persistent obstacles like access to capital in addition to revenue growth. Here are some suggestions from small business experts to contemplate to assist your corporation grow.

Improve your social media strategy

It’s been some time since you’ve got checked your goals in this critical area. One reason to contemplate it’s because recent social media figures are announcing that they may 5.17 billion social media users worldwide in 2024. And this number is anticipated to grow in the coming years. This is potentially a really strong market of consumers trying to buy goods and services, potential customers on your company.

Offer convenient alternatives

One option that may allow you to attract recent customers and increase business with existing ones is to supply contactless online service options. If you already offer these options, proceed. If not, research what services or products you possibly can provide where possible. Then, include them in your website, social media, or other channels, providing details on how they work. Providing these means could be a bonus in showing customers that you just care about their convenience.

Provide video and live streaming

Online video content is reportedly hot and expected to stay so. Live video streaming might be a game-changer for your corporation, as consumers have an enormous appetite for it. Among its advantages: It increases your visibility and helps you offer a distinct segment service that your competitors may not have.

Increase your productivity

An excellent place to start out is by specializing in the most significant things that may yield fruitful results. Consider practicing the 80/20 rule. It mainly states that 80% of your results come from 20% of your actions. This rule will help people see and goal problem areas, refine existing strategies, or understand what works exceptionally well and apply it elsewhere.

Leverage strategic partnerships to grow to be stronger

These alliances can offer a number of fundamental ways to scale your corporation, increase revenue, and increase your competitiveness. By merging with one other company, you possibly can potentially reach a brand new set of customers, offer recent services to existing customers, and differentiate yourself out of your rivals. Partnerships can often offer you expertise or capabilities in an area that you just might outsource or are unfamiliar with. This generally is a cost-effective technique to expand into recent areas without the risk of failure attributable to insufficient resources. Of course, there are lots of advantages to partnerships—one essential suggestion: do your research and research before selecting a partner.

6) Modernize your corporation model

The secret is to be open to exploring recent ways to extend sales, customer traffic, and retain business. For example, to illustrate you own a barbershop, spa, or hair salon. Think about what other services customers might want that you just don’t currently offer. To help retain customers, see if loyalty or rewards programs might be an excellent option.


This article was originally published on : www.blackenterprise.com
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Business and Finance

The US dollar fell as voters headed to the polls

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The US dollar dropped in value on November 5 as crowds of American voters went to the polls to forged their ballots.

The dollar even fell in betting markets like PredictIt and Polymarket indicated The probabilities of Trump winning the presidential election are increasing, Reuters reports. With Donald Trump returning to the White House with a Republican-led House and Senate, extreme currency movements ought to be expected.

Trump’s immigration and tariff policies are expected to fuel inflation, while tax cuts for the wealthy and deregulation could spur growth by pushing up longer-dated Treasury yields and pushing up the value of the dollar.

By contrast, a Democratic victory was expected to weaken the dollar as bets on Trump were withdrawn, and investors were concerned about the economic impact of upper taxes on the wealthy and stricter business regulations.

“We may be seeing some leveling off… my impression is that people are being cautious,” said Steve Englander, head of worldwide G10 FX research and macroeconomic strategy for North America at Standard Chartered Bank’s New York branch.

“Right now, the mood seems to be in favor of Trump,” Englander said. “On the other hand, for most of October and early November, Trump’s trading was characterized by a stronger dollar and higher yields.”

Globally, a Trump victory may lead to a weakening of the euro, Mexican peso and Chinese yuan, as these regions could face recent tariffs under his administration. Bitcoin rose 2.76% to $68,928, with Trump’s views seen as more favorable towards cryptocurrencies. Traders are closely watching the Federal Reserve’s two-day meeting that ends on Thursday, expecting the U.S. central bank to cut rates of interest by 25 basis points.

Elsewhere on Tuesday, the U.S. services sector rose to its highest level in greater than two years in October, with employment rebounding strongly. This suggests that the near halt in job growth last month was an aberration.


This article was originally published on : www.blackenterprise.com
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First Black-owned gift wrapping brand sold at Lowe’s, Hallmark

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Ardean Miller, pioneering entrepreneur Mah Melaninis breaking barriers because the founding father of the primary Black-owned gift wrapping brand, partnering with Hallmark and Lowe’s across the country. With a concentrate on cultural representation, she founded Mah Melanin to fill a niche available in the market for products that commemorate the wonder and variety of black culture.

“When I started Mah Melanin, I wanted to create something more than just beautiful gift packaging. I wanted to start a movement — a place where our stories are told, our beauty is celebrated, and our community is uplifted,” she says. “Partnering with these iconic retailers is a testament to the growing demand for products that reflect our experiences and heritage.”

Breaking down barriers and empowering communities

The partnership with Hallmark and Lowe’s represents a big step toward greater diversity and inclusion within the retail space, reflecting a broader cultural shift. This groundbreaking achievement highlights the growing recognition of the importance of culturally authentic products that encourage and empower.

Under her leadership, Mah Melanin has developed from a small start-up right into a nationally recognized brand. The company has gained endorsements from industry icons comparable to Teddy Riley, Master P and Denise Boutte, and has been noticed by major organizations including an NBA feature and a finalist on QVC’s “The Big Find.” These awards confirm the brand’s commitment to quality, creativity and resilience.

Inspiring the subsequent generation of Black entrepreneurs

He is devoted to not only the success of his brand, but in addition supporting the expansion of other Black entrepreneurs by offering mentorship, sharing resources and creating opportunities for collaboration. Through his efforts, he wants to construct a legacy that can encourage future generations to interrupt barriers and achieve greatness,” he adds.

Mah Melanin’s journey reflects a commitment to celebrating Black culture and amplifying Black and Brown voices through its products, making a profound impact available in the market and beyond.

Discover their products at MahMelanin.com and remember to follow the brand Facebook AND Instagram

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Business and Finance

Jayson Tatum wants to invest in a potential WNBA team in St. Louis

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Jayson Tatum, Boston Celtics, $1M, homeownership


The WNBA plans to add an expansion team to its current roster, and NBA champion Jayson Tatum of the Boston Celtics plans to grow to be an investor in bringing the team to his hometown of St. Louis.

According to , Tatum is connecting two billionaires who want to bring the league’s sixteenth team to Missouri City. The ownership group is headed by billionaires Richard Chaifetz and David Hoffman. Chaifetz’s previous investments include the Alpine F1 team, Major League Pickleball and the Drone Racing League. Hoffman is a developer and owner of the Florida Everblades, a minor league affiliate of the St. Louis Blues.

But despite interest in having a WNBA team in her city, WNBA commissioner Cathy Engelbert says at the least 10 other teams will pose stiff competition.

“The good news is that we have a lot of demand from many cities,” Engelbert said before the WNBA Finals. “I might say about 10 or possibly even plus at this point because I believe the more people watch the WNBA and see what we’re developing here and see these players and the product on the court, the more persons are interested in having it in their cities “.

Tatum has informally agreed to invest in a potential WNBA team. He wants to present the group’s offer to other potential investors and the league itself behind the scenes.

The presentation shown to other potential investors outlines town’s basketball history, dating back to the times of the St. Louis Hawks, which won the NBA championship in 1958. The team can have a home at Chaifetz Arena, where the University of St. Louis is home. The 10,600-seat arena was named in honor of Chaifetz, who donated $12 million to his alma mater in 2007 just over 15 years ago in 2007.


This article was originally published on : www.blackenterprise.com
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