Business and Finance
“Afro in the Open Air” is a bridge between nature and heritage
Rue Mapp, a woman of many faces—designer, entrepreneur, hunter, creator—merges fantasy with nature and invites other black people to do the same.
Born in Oakland, California, the artist began her journey by starting a blog called Outdoor Afrowhere she truthfully documented her personal experiences of nature and proudly represented black people in that space. She has since built a national nonprofit and for-profit organization a company called Outdoor Afro Inc.
This endeavor celebrates and inspires Black community connection and leadership in nature through product design, manufacturing, sales and top-quality outdoor experiences.
“It’s always been about uplifting and celebrating my life experience that came from my parents who were farmland managers,” said the founder and CEO BLACK ENTREPRENEURSHIP“I later realized that from a young age I had advantages in life that I wanted all people, especially black people, to benefit from.”
“Afro in the fresh air” “It was deliberately about reconnecting with nature and heritage,” she added.
Mapp said TO BE that her Outdoor Fro Inc. made history as the first black-owned company to co-create an exclusive collection of hikes with outdoor retailer REI Co-op.
In addition, Mapp’s recent book shall be available for purchase on November 1st. The publisher is Chronicle Books, Natural ease will finally present a compelling representation of what black joy in the outdoors looks like.
Rue Mapp continued talking to BLACK ENTREPRENEURSHIP about her entrepreneurial journey. She also shared some advice for those trying to start a nature-related business.
What does “Nature Swagger” mean to you?
It is the embodiment of confidence and knowledge that may be achieved by living in harmony with nature.
Tell us the story of how your blog, Outdoor Afro, grew into a national nonprofit organization.
In order to rework the organization from an individually-led social enterprise in 2009, I needed to put all my efforts into constructing a brand and ultimately a business. I learned a lot from those early days of blogging, sharing my experiences and observations about the connection Black people have with nature, and I discovered an audience that deeply connected with the content and conversations. Online engagement grew rapidly in a short time frame. So I knew I used to be onto something and it felt like the perfect time to make use of all my ideas and experiences to tell a recent form of business and national movement.
Describe your experiences as a black woman in the wild.
I feel that once I am in nature, I can take a break from the “isms,” prejudices, and superstitions that will exist in on a regular basis life. The trees don’t know I’m black. The birds will sing regardless of how much money I actually have in my checking account. The flowers will bloom regardless of who I voted for. The great thing about nature is that we will simply be. And by extension, nature can teach us find out how to be with ourselves.
How did cooperation positively influence the effectiveness of business activities?
Even as a blog in 2009, Outdoor Afro was born out of collaboration. Our network has all the time valued meaningful partnerships to expand our capabilities and impact on conservation, education, and recreation. All the activities undertaken by Outdoor Afro help solve problems and give people the opportunity to determine a deeper reference to nature.
How does entrepreneurship inspiration come from the natural world?
One thing I’m pleased with about this book is that it represents a lot of companies operating in nature. There are huge opportunities in the outdoor industry that open up a lot of “new frontiers.” When I feel back over my many years of labor, there’s still a lot of room for entrepreneurs, landowners, and creatives to do their jobs and succeed in this category. I hope my book inspires imagination and others to bring their unique voice and perspective to the industry.
What is the best advice you’ll give to your volunteers and young individuals who would love to start out a business in this field?
Leadership matters and it starts at the design level. It’s one thing to be a part of the design, but it surely’s a whole other experience to truly inform the design of programs and products. Because those design insights are going to be replicated and scaled. So you may have to pay close attention to design because it is going to inform the results.
Second, join a learning community to higher understand and make connections in your chosen field. Trade associations and their conferences are a tremendous source of data. Regardless of your specialization, trade associations help you test concepts, learn from market mistakes, and construct community with other professionals who can turn into lifelong friends and thought partners.
Business and Finance
David Shands and Donni Wiggins host the “My First Million” conference at ATL
December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.
Then there’s Shands and Wiggins.
The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.
It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.
“It’s not up to us to convince anyone why we do what we do,” admits Shands.
“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”
He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.
“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.
She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.
“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”
She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.
They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.
What to expect during the “My First Million” conference.
They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.
Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.
“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”
Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.
“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”
Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.
Business and Finance
Operation HOPE on the occasion of the 10th annual world forum
Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.
The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.
Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.
Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”
“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.
The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.
“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”
Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.
“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”
It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.
Business and Finance
New Orleans’ black business district is marked by history
New Orleans has given a historic monument to a Black business district closed for interstate construction.
The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.
Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.
This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.
The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.
Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.
“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”
Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.
“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.
The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.
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