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Why can being the last company to start in a given category pay off?

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Caraway, dtc, startups, venture capital

When Jordan Nathan launched his DTC non-toxic cookware company Caraway in 2019, he knew he wasn’t the only founder trying to sell a recent brand of pots and pans to millennials scrolling through Instagram. However, he found that running after his peers turned out to be a blessing in disguise in all but one area.

Once launched, Caraway joined firms like Our Place, Great Jones and Made In Cookware in an increasingly crowded category of online cookware startups. However, being barely late to the party allowed Caraway to see what other brands and goal audiences were like, Nathan said on a recent episode of TechCrunch’s Found podcast. This allowed Caraway to change its approach and check out to fill the gaps that these brands left open.

Nathan said Caraway initially planned to top off on factory-made pans and goal millennials who were searching for something nicer than what may very well be found at IKEA but weren’t yet at the wedding registry stage. Every other DTC cookware brand seemed to have the same idea, so Caraway switched gears and as an alternative focused on wedding registries and beyond, putting a little more effort and time into designing their products.

“It helped us change our color palette, it helped us change the price point and what items we put in the set,” Nathan said. “And while many other brands have done many things right, we have managed to carve out our space in the DTC kitchen world where others have not dabbled.”

Seeing other brand launches also modified the way the company sold its first set of products. Nathan said Caraway initially intended to sell its cookware in each sets and individual pieces, but when it realized that no competitors were selling sets, the company went all out and launched sets – without the option to purchase one piece at a time. the price of time.

Caraway’s competitors also helped Caraway resolve to start talking to retailers early in the process. Nathan said they at all times planned to bring the product to stores, but seeing that no other DTC brands wanted to enter the retail market, Caraway began talking to retailers before launching the product online. Caraway sets can now be found, amongst others: at Target and Costco.

Early entry into retail stores helped Caraway solidify its share of wedding registries as Caraway began operating at retailers that had existing registry businesses, equivalent to Target and Bed Bath & Beyond, before it went bankrupt. This made Caraway a more natural alternative for couples constructing their registry than competition from cookware startups.

While being a later participant helped Caraway in some ways, it actually hurt in one area, Nathan said. “We were actually both the last ones to come to market, but we were also the last ones to raise funds,” Nathan said. “So when we went to raise funds, every investor we talked to had already chosen a kitchen brand they wanted to take on and invest in.”

Because of this, the first round of fundraising was arduous, and Nathan said that after 10 months of talking to five to eight investors a day, they were able to close a seed round with over 100 investors and no big checks from VCs.

But now, five years later, plainly being late to the game can have paid off. The company has raised greater than $40 million in enterprise capital and has expanded its product lines to include baking and food storage tools, with more in the pipeline.

This article was originally published on : techcrunch.com
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Flipkart co-founder Binny Bansal is leaving PhonePe’s board

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Flipkart co-founder Binny Bansal has stepped down three-quarters from PhonePe’s board after making an identical move on the e-commerce giant.

Bengaluru-based PhonePe said it has appointed Manish Sabharwal, executive director at recruitment and human resources firm Teamlease, as an independent director and chairman of the audit committee.

Bansal played a key role in Flipkart’s acquisition of PhonePe in 2016 and has since served on the fintech’s board. The Walmart-backed startup, which operates India’s hottest mobile payment app, spun off from Flipkart in 2022 and was valued at $12 billion in funding rounds that raised about $850 million last 12 months.

Bansal still holds about 1% of PhonePe. Neither party explained why they were leaving the board.

“I would like to express my heartfelt gratitude to Binny Bansal for being one of the first and staunchest supporters of PhonePe,” Sameer Nigam, co-founder and CEO of PhonePe, said in a press release. His lively involvement, strategic advice and private mentoring have profoundly enriched our discussions. We will miss Binny!”

This article was originally published on : techcrunch.com
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The company is currently developing washing machines for humans

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Forget about cold baths. Washing machines for people may soon be a brand new solution.

According to at least one Japanese the oldest newspapersOsaka-based shower head maker Science has developed a cockpit-shaped device that fills with water when a bather sits on a seat in the center and measures an individual’s heart rate and other biological data using sensors to make sure the temperature is good. “It also projects images onto the inside of the transparent cover to make the person feel refreshed,” the power says.

The device, dubbed “Mirai Ningen Sentakuki” (the human washing machine of the longer term), may never go on sale. Indeed, for now the company’s plans are limited to the Osaka trade fair in April, where as much as eight people will have the option to experience a 15-minute “wash and dry” every day after first booking.

Apparently a version for home use is within the works.

This article was originally published on : techcrunch.com
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Zepto raises another $350 million amid retail upheaval in India

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Zepto, snagging $1 billion in 90 days, projects 150% annual growth

Zepto has secured $350 million in latest financing, its third round of financing in six months, because the Indian high-speed trading startup strengthens its position against competitors ahead of a planned public offering next yr.

Indian family offices, high-net-worth individuals and asset manager Motilal Oswal invested in the round, maintaining Zepto’s $5 billion valuation. Motilal co-founder Raamdeo Agrawal, family offices Mankind Pharma, RP-Sanjiv Goenka, Cello, Haldiram’s, Sekhsaria and Kalyan, in addition to stars Amitabh Bachchan and Sachin Tendulkar are amongst those backing the brand new enterprise, which is India’s largest fully national primary round.

The funding push comes as Zepto rushes so as to add Indian investors to its capitalization table, with foreign ownership now exceeding two-thirds. TechCrunch first reported on the brand new round’s deliberations last month. The Mumbai-based startup has raised over $1.35 billion since June.

Fast commerce sales – delivering groceries and other items to customers’ doors in 10 minutes – will exceed $6 billion this yr in India. Morgan Stanley predicts that this market shall be value $42 billion by 2030, accounting for 18.4% of total e-commerce and a pair of.5% of retail sales. These strong growth prospects have forced established players including Flipkart, Myntra and Nykaa to cut back delivery times as they lose touch with specialized delivery apps.

While high-speed commerce has not taken off in many of the world, the model seems to work particularly well in India, where unorganized retail stores are ever-present.

High-speed trading platforms are creating “parallel trading for consumers seeking convenience” in India, Morgan Stanley wrote in a note this month.

Zepto and its rivals – Zomato-owned Blinkit, Swiggy-owned Instamart and Tata-owned BigBasket – currently operate on lower margins than traditional retail, and Morgan Stanley expects market leaders to realize contribution margins of 7-8% and adjusted EBITDA margins to greater than 5% by 2030. (Zepto currently spends about 35 million dollars monthly).

An investor presentation reviewed by TechCrunch shows that Zepto, which handles greater than 7 million total orders every day in greater than 17 cities, is heading in the right direction to realize annual sales of $2 billion. It anticipates 150% growth over the following 12 months, CEO Aadit Palicha told investors in August. The startup plans to go public in India next yr.

However, the rapid growth of high-speed trading has had a devastating impact on the mom-and-pop stores that dot hundreds of Indian cities, towns and villages.

According to the All India Federation of Consumer Products Distributors, about 200,000 local stores closed last yr, with 90,000 in major cities where high-speed trading is more prevalent.

The federation has warned that without regulatory intervention, more local shops shall be vulnerable to closure as fast trading platforms prioritize growth over sustainable practices.

Zepto said it has created job opportunities for tons of of hundreds of gig employees. “From day one, our vision has been to play a small role in nation building, create millions of jobs and offer better services to Indian consumers,” Palicha said in an announcement.

Regulatory challenges arise. Unless an e-commerce company is a majority shareholder of an Indian company or person, current regulations prevent it from operating on a listing model. Fast trading corporations don’t currently follow these rules.

This article was originally published on : techcrunch.com
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