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Beyond Seinfeld’s ‘Unfrosted’ – Lessons from Michigan’s Serial Grain Entrepreneurs

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The recent release of “Unfrosted”, directed by Jerry Seinfeld, had a disappointing debut on Netflix and was even considered “one of the worst movies of the last decade

But with an all-star solid that features Seinfeld, Jim Gaffigan and Amy Schumer plus America’s love for Pop-TartsIn 2022, $3 billion was sold – the film has the potential to turn out to be a cult classic.

And while it might make viewers need to return to those 93 minutes they spent watching the movie, the true story of the toast cake may teach a precious lesson concerning the persistence of serial entrepreneurs and the strategic decisions that may create a competitive advantage.

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In mine teaching, research and dealing with student entrepreneurs over the past 15 years, I’ve learned that entrepreneurial ideas haven’t got to be “new to the world” to achieve success.

‘Unfrosted’ is silly and silly, nevertheless it’s meant to be silly and silly, says Rotten Tomatoes.

A brand new invention: cold cereals

In 1876, Dr. John Harvey Kellogg, a renowned physician and creator, took over as superintendent of the Battle Creek Sanitarium. The famous medical resort attracted 1000’s of patients every year to the small town of Battle Creek, Michigan.

John’s younger brother, William Keith Kellogg, handled the day-to-day operations while John tried to supply his patients with fresh air and a vegetarian, whole-grain food regimen, which he called “biological life

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The Battle Creek Sanitarium promoted health principles promoted by the Seventh-day Adventist Church.
Apic/Bridgeman/Getty Images

The food regimen inspired the brothers to develop a recipe for a healthy breakfast, recognizable today as cold cereals. John Kellogg saw cereal as medicine for his sick patients and created the Sanitas Food Company to provide it for the sanitarium’s guests.

Will Kellogg believes that the product may also be consumed by healthy people. Although he saw broader business potential, he didn’t determine to pursue the thought until he saw the entrepreneurial success of a sanatorium patient who produced an identical product. This patient’s name was Charlie “CW” Post.

The post office couldn’t afford to pay for full room and board on the sanatorium, so he worked within the kitchenaccessing recipes.

After leaving the sanatorium, Post founded his own company, Postum Cereal Company, in 1894 and introduced the primary ready-to-eat cold cereals to the broader market.

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Post success prompted Will Kellogg to depart the sanitarium industry in 1906 and located the Battle Creek Toasted Corn Flake Company, which became a direct competitor to Post. In 1909, the corporate was renamed the Kellogg Toasted Corn Flake Company and in 1922 the Kellogg Company.

Serendipity results in business success

Although this cold cereal story predates the Pop-Tart story, it shows a number of the ways wherein entrepreneurial ideas come to light.

In the case of Kellogg’s Corn Flakes case played a task.

Although there are barely different versions of the unique story, the gist is that after rolling out wheat dough and forgetting about it overnight, the Kellogg brothers discovered that the stale dough easily broke into thin pieces that could possibly be used to arrange cold cereal. Will later produced flakes with corn that were crunchier.

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Another lesson of entrepreneurship is that success can simply be achieved recognizing a chance.

The approach to preparing cold flakes was discovered by accident and over time perfected through trial and error by the Kellogg brothers. CW Post adopted – some might say stole – the strategy for business use, without having to spend time inventing and perfecting the product.

Although the Kellogg brothers could have invented a healthy alternative to breakfast, Post was the primary to bring this invention to market and thus the primary to reveal its business viability.

Toaster Dough Race

While Post could have won the cold cereal battle within the product’s early days, Kellogg’s won the toaster cake contest featured within the movie “Unfrosted.”

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After Post’s death in 1914, his daughter, Marjorie Merriweather Post, played by Schumer within the film, took over the corporate on the age of just 27, becoming one in all the primary American women to carry executive positions. In 1929, Postum Cereal Company became General Foods Corporation after Marjorie Post made quite a few business acquisitions.

What happened next shows that being first to market doesn’t at all times provide a competitive advantage. In fact, it’s normal for some marketing experts to call this the “second-mover advantage.” One industry research suggests that early movers beat latecomers in just 15 out of fifty product categories.

On a grocery store shelf there is a row of colorful Kellogg's cereal boxes.
Kellogg’s invention of cold cereal exemplifies the worth of being a primary mover in entrepreneurship.
Golovniov/SOPA Images/LightRocket/Getty Images

This is what we see within the Pop-Tart story.

It was Statement of Marjorie Post in February 1964 about upcoming “Country Squares” – shelf-stable fruit-filled cakes – which gave Kellogg the thought to create its own version.

The bright blue box features a strawberry shortcake and a logo that reads
Kellogg’s Pop-Tart was introduced in 1963.
News/GettyImages

In the six months before Country Squares even hit store shelves, Kellogg’s released “Fruit Scones.” They were fast renamed Pop-Tarts after the favored pop art movement of that era.

Pop-Tarts turned out to be successful. In 1967, Kellogg’s added frosting that didn’t melt within the toaster and extra complementary flavors original 4 – blueberry, strawberry, brown sugar, cinnamon and apple, currant.

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What about Post’s village squares? In 1965 the name was modified to Toast’ Pop Ups, and in 1971 the brand was sold to Schulze&Burch Biscuit Co.currently the world’s largest supplier of store brand toasters.

In a nod to this history, the Pop-Tarts website states, “Others may have tried making toaster dough, but only one has ever perfected it.”

Although the primary mover could have a bonus, the short follower often wins the sport in the long term.

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An online tourist company has just broken down. Here’s how to avoid leaving a contract online

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Traveldream.com.au sold with holiday discounts – chosen tourist trips, boutique and cultural trips trips through A clever website and refined social media ads. But last week there have been news that a tourist company from Melbourne He fell to administrationleaving customers from pocket by 1000’s of dollars, and in some cases got stuck abroad.

Many didn’t know that Traveldream has not been formally accredited with a leading industry body since 2020. His status under Australian travel accreditation programLeaded by the Australian Travel Industry Association, has been canceled.

Even worse, most travel insurance policies Do not include insolvencymeaning Many customers cannot get well their losses.

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The Traveldream website has been updated about a message from the administrator.

Australians are expected to end $ 2 billion Online holiday reservation in 2024–25.

Large platforms, corresponding to Booking.com and Expedia Account O 60% this motion. But many travelers also turn to smaller or less known suppliers offering flashy offers and lower prices, often with fewer security.

So how are you able to protect yourself? Start with these five controls.

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1

This is a common tactic that is difficult to resist. You scroll, see a dreamy picture, the value is tempting and suddenly you’re in the course of the money register.

But refined promoting doesn’t guarantee legitimacy.

Travel fraud If They growEspecially engaging Sellers only online.

A couple relaxing on a tropical beach at sunset in a hotel
Ads in social media for idyllic holidays may be tempting, but check a small print.
Song_about_summer/shutterstock

Check for those who can confirm your corporation address, phone number and customer support. If the contract seems unclear, underestimated or excessively urgent, it’s a red flag.

Look for independent reviews (on Trustpilot, TripAdvisor or Google) and check Scamwatch for known problems.

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2. Look how the company is involved with clients

The company’s status isn’t only what it guarantees: It is predicated on how he reacts to questions and complaints. Before booking, take a moment to see how the company interacts with clients online.

Do they respond constructively to complaints? Do they provide updates or explanations when problems arise?

Also concentrate to the tone. Does it feel Human and responsiveIs general and manual? This may suggest how they’ll treat you after sales.

Small characters can speak to the amount. A page with 1000’s of followers, but no visible commitment may indicate a paid audience – and a company that disappears when the situation becomes difficult.

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3. Check if the company is accredited

Another way to assess the credibility of a tourist company is to check whether it has formal accreditation. This signal that the company has met financial security standards, customer support and dispute resolution.

Search for the Australian Travel Accreditation Program register https://www.atas.com.auor search High -quality accreditation. In the case of foreign suppliers, check the recognized local programs.

Accreditation offers additional assurance, but this isn’t the entire picture. Some large, reputable corporations, corresponding to expedia, operate without it. If the company isn’t accredited, proceed caution and give attention to how reservations and payments are supported.

4. Carefully examine the foundations

Before booking, check what is going to occur if the supplier receives whether you’ll be able to cancel or change the date and how the reservation has been confirmed. Where possible, proceed directly with the hotel, air or cruise line to make certain that the reservations are secured.

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Cropped view of a woman entering the hotel room and holding the suitcase
Reservation directly on the hotel or tour supplier may be sure that you’re receiving current availability.
Media_photos/shutterstock

It can also be vital to understand what Travel insurance does – and doesn’t include.

The company’s insolvency is one among the The most typical exclusion. While the policy doesn’t include the “failure of the end supplier” or a similar clause (most don’t), you might not have the ability to apply for a refund. Always read the product revealing instructions to check exactly where you’re.

Another security is to pay for defense. Although the conditions differ depending on the supplier, bank cards can offer a return load If goods or services are usually not delivered.

5. Book directly where possible

During accredited travel agencies It may be helpful in complex routesLike foreign trips with many stops or package services, it is usually price booking directly with the supplier when organizing online travel, no matter whether it’s a hotel, airline or a trip company.

Cutting out brokers can offer higher value, including free add -ons, flexible cancellation and full access to loyalty programs.

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Direct reservations normally reflect the provision and costs in real time, reducing the danger of outdated information. You will use direct communication and confirmation, making it easier to adjust or solve problems.

If something goes improper, there’s also greater clarity about who’s responsible – it offers a stronger appeal Australian consumer law.

Lower line?

As increasingly more Australians book online, it’s tougher to say what’s trustworthy and what can reject you out of your pocket.

The fall of Traveldream is a reminder. Even on this planet of digital travel offers, it pays to ask: is that this company built to last, not only the departure of the trip, but until you come home?

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The report says that black women have suffered the greatest loss of work

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Although the US economy Over 170,000 jobs were added last monthmore black women lost their jobs than anyone else, in accordance with The latest Bureau of Labor Statistics report.

According to APRIL’s work report, despite the fact that the US unemployment rate remained at 4.2%, black women constituted a complete of 106,000 lost jobs. The employment of black women was immersed from 10.325 million in March to 10.219 million in April. Meanwhile, their unemployment rate increased from 5.1% to six.1%, which is the most significant increase in month to month amongst all demographies. According to data, black women lost 304,000 jobs since February.

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General black unemployment also increased in the third in a row a month in a row from 6.2% to six.3%, the highest rate from January. However, black men noticed a not very disturbing increase in employment-the echoes of unemployment dropped from 6.1% to five.6%.

As for other demographic data, the unemployment rate remained mostly unchanged, including white women who amounted to three.3%, and Latin women who amounted to 4.6%. In addition to the Black Americans, the Latin Americans had the second highest unemployment rate in April at 5.8%, while Asian Americans had the lowest 3.0%. The unemployment rate for white Americans in April was 3.8%.

This report appears after 4 months of Trump’s administration, which cut off every thing and any work function that is remotely related to the diversity, equality and employment and initiatives. The influence began to resound in all corporate America, and plenty of corporations announce the end or change of their politician Dei.

The arrangements on this report are disturbed by black experts.

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“The extraordinary nature of this growth of black women’s unemployment is a testimony and a direct result of anti-dei and anti-black concentration of new administration policy,” William Michael Cunningham, economist and owner of Creative Investment Research, he said about data. “This is clearly harmful to the black community, which we have not seen before.”

Other experts strive for cautious optimism around the general image. Just a few agree that matters are able to deteriorate with such a great amount of flow between ongoing tariff wars and the growing costs of work and life.

“Let’s face it, everything will deteriorate this year, probably later in summer,” said Robert Frick, a company economist from the Federal Credit Union of Navy CNN. “But for now we really have to correct our thumbs and hope that the income and work will continue.”

Usher provides an inspiring address at the University of Emory, receives an honorary doctorate

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The survey shows the growing demand for financial knowledge in schools

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California, High Schools, Fourth of July, raise money, grants, Businesswomen, Financial Literacy, broke


According to the latest Endowment for Financial Education (NEFE) national survey, the strong majority of US adults imagine that financial education needs to be a must -have a part of the highschool curriculum.

Eighty -three percent of respondents claim that their state should require a semester or a 12 months -round course focused on personal funds as a requirement to graduate. The same percentage of people that attended highschool claims that they would really like them to have to participate in such a course once they were students.

The data collected by Nefe in cooperation with Surveyus reflect the consistent results of an identical survey conducted three years ago. This is more state legislators weighing or accepting policy to finance the personal basic part of highschool graduation requirements.

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“This latter survey strengthens long -lasting Support for financial educationWith 4 out of 5 adults in the USA, he agrees along with his meaning, “said Dr. Billy Hensley, president and director of Nefe.” These moods are a testimony of countries that have committed to the requirements and implementation of financial educational programs, thus strengthening today’s students know many adults who would like them to receive at school. “

The survey also revealed a generation gap in access; Only 44% of respondents aged 18–34 stated that their school lacked personal financial classes, in comparison with 77% of individuals aged 65 and older.

Hensley applauded the growing number of nations that introduced the fines of financial education K – 12, calling the movement “a step towards justice and economic strengthening.”

This pursuit of financial skills is especially critical in black communities, where economic differences meet through historical and systemic exclusion from the possibility of constructing generational wealth. According to the Brookings Institution in 2023, in 2022 for every $ 100 in wealth owned by white householdsBlack households had only USD 15, emphasizing the durable and expanding difference in racial wealth.

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In addition, while African -Americans usually tend to proceed education in the desire to mobility up, additionally they bear the disproportionate share of student debt, often without financial tools to administer it.

According to the report, experts say that early, normalized access to private financial education in high schools, especially in underestimated communities, generally is a powerful tool that may help reduce these gaps. Supporters call on legislators to the priority of fair implementation, ensuring that students from all environments are equipped with credit management skills, savings and planning of long -term financial health.

(Tagstranslate) Schools (T) K-12 Education (T) Financial literature

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This article was originally published on : www.blackenterprise.com
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