Technology
Apple’s ‘Crush’ ad is disgusting
You can generally depend on Apple for clever and well-produced ads, but on this case it missed the mark is the latest, which presents a tower of creative tools and analog items literally squeezed into the shape of an iPad. Many people, including myself, have had a negative and visceral response to this, and we must always discuss why.
This doesn’t just occur because we witness things being destroyed. There are countless video channels dedicated to crushing, burning, exploding and customarily destroying on a regular basis objects. Plus, everyone knows that some of these incidents occur daily at transfer stations and recycling centers. So that is not it.
And it isn’t that these items themselves are so priceless. Sure, a piano is price something. But we see them blowing up in motion movies on a regular basis and we do not feel bad. I like pianos, but that doesn’t suggest we will not do with no few old, unused pianos. Same with the remainder: it’s mostly junk that you could buy on Craigslist for a couple of bucks or on the dump without spending a dime. (Maybe not an assembly station.)
The problem is not with the movie itself, which, considering the individuals who shot and shot it, is actually thoroughly made. The problem is not the media, however the message.
We all understand the supposed point of promoting: you’ll be able to do all of it on an iPad. Great. Of course, we could also do that on the last iPad, but this one is thinner (by the best way, nobody asked for it; now the cases don’t fit on this case) and by some imaginary percentage higher.
But what all of us understand, because unlike Apple’s promoting executives, is that the world we live in is that the things that get fragmented here represent material, tangible, and real. And what is true has value. A worth that Apple clearly believes it may possibly crush into one other black mirror.
This belief is disgusting to me. And apparently for a lot of others as well.
Destruction of the piano within the music video Or MythBusters episode it is actually an act of creation. Even destroying a piano (or monitor, paint can, or drum set) for no reason is wasteful at worst!
But Apple is destroying these items – all you would like is a small device from the corporate that may do all this and more, and doesn’t need annoying things like strings, keys, buttons, brushes or mixing stations.
We are all coping with the results of the mass shift of media towards digital and all the time online technology. In some ways it’s really good! I feel technology has played an enormous role.
But from one other, equally real viewpoint, the digital transformation seems harmful and compelled – a technotopic, billionaire-approved vision of a future during which every child has a man-made intelligence best friend and may learn to play a virtual guitar on a chilly glass screen.
Does your child like music? They don’t need a harp, throw it within the trash. An iPad is enough. Do they like painting? Here’s Apple Pencil, pretty much as good as pens, watercolors, oils! Books? Don’t make us laugh! Destroy them. The paper is worthless, use one other screen. In fact, why not read in Apple Vision Pro, on even faker paper?
Apple seems to forget that it’s things in the actual world – the very things that Apple destroyed – that give value to fake versions of those things in the primary place.
A virtual guitar is not going to replace an actual guitar; it’s like considering that a book can replace the creator.
That doesn’t suggest we will not value each for various reasons. But Apple’s ad sends the message that the long run it wants won’t include paint bottles, knobs to show, sculptures, physical instruments or paper books. Of course, this is the long run he has been working on for us for years, he just didn’t put it so bluntly before.
When someone tells you who they’re, imagine them. Apple is very clear about what it is and what the long run needs to be. If this future doesn’t gross you out, you are welcome.
Technology
US medical device giant Artivion says hackers stole files during a cybersecurity incident
Artivion, a medical device company that produces implantable tissue for heart and vascular transplants, says its services have been “disrupted” resulting from a cybersecurity incident.
In 8-K filing In an interview with the SEC on Monday, Georgia-based Artivion, formerly CryoLife, said it became aware of a “cybersecurity incident” that involved the “compromise and encryption” of information on November 21. This suggests that the corporate was attacked by ransomware, but Artivion has not yet confirmed the character of the incident and didn’t immediately reply to TechCrunch’s questions. No major ransomware group has yet claimed responsibility for the attack.
Artivion said it took some systems offline in response to the cyberattack, which the corporate said caused “disruptions to certain ordering and shipping processes.”
Artivion, which reported third-quarter revenue of $95.8 million, said it didn’t expect the incident to have a material impact on the corporate’s funds.
Technology
It’s a Raspberry Pi 5 in a keyboard and it’s called Raspberry Pi 500
Manufacturer of single-board computers Raspberry Pi is updating its cute little computer keyboard device with higher specs. Named Raspberry Pi500This successor to the Raspberry Pi 400 is just as powerful as the present Raspberry Pi flagship, the Raspberry Pi 5. It is on the market for purchase now from Raspberry Pi resellers.
The Raspberry Pi 500 is the simplest method to start with the Raspberry Pi because it’s not as intimidating because the Raspberry Pi 5. When you take a look at the Raspberry Pi 500, you do not see any chipsets or PCBs (printed circuit boards). The Raspberry Pi is totally hidden in the familiar housing, the keyboard.
The idea with the Raspberry Pi 500 is you could connect a mouse and a display and you are able to go. If, for instance, you’ve got a relative who uses a very outdated computer with an outdated version of Windows, the Raspberry Pi 500 can easily replace the old PC tower for many computing tasks.
More importantly, this device brings us back to the roots of the Raspberry Pi. Raspberry Pi computers were originally intended for educational applications. Over time, technology enthusiasts and industrial customers began using single-board computers all over the place. (For example, when you’ve ever been to London Heathrow Airport, all of the departures and arrivals boards are there powered by Raspberry Pi.)
Raspberry Pi 500 draws inspiration from the roots of the Raspberry Pi Foundation, a non-profit organization. It’s the right first computer for college. In some ways, it’s a lot better than a Chromebook or iPad because it’s low cost and highly customizable, which inspires creative pondering.
The Raspberry Pi 500 comes with a 32GB SD card that comes pre-installed with Raspberry Pi OS, a Debian-based Linux distribution. It costs $90, which is a slight ($20) price increase over the Raspberry Pi 400.
Only UK and US keyboard variants will probably be available at launch. But versions with French, German, Italian, Japanese, Nordic and Spanish keyboard layouts will probably be available soon. And when you’re in search of a bundle that features all the things you would like, Raspberry Pi also offers a $120 desktop kit that features the Raspberry Pi 500, a mouse, a 27W USB-C power adapter, and a micro-HDMI to HDMI cable.
In other news, Raspberry Pi has announced one other recent thing: the Raspberry Pi monitor. It is a 15.6-inch 1080p monitor that’s priced at $100. Since there are quite a few 1080p portable monitors available on the market, this launch is not as noteworthy because the Pi 500. However, for die-hard Pi fans, there’s now also a Raspberry Pi-branded monitor option available.
Technology
Apple Vision Pro may add support for PlayStation VR controllers
According to Apple, Apple desires to make its Vision Pro mixed reality device more attractive for gamers and game developers latest report from Bloomberg’s Mark Gurman.
The Vision Pro was presented more as a productivity and media consumption device than a tool geared toward gamers, due partly to its reliance on visual and hand controls moderately than a separate controller.
However, Apple may need gamers if it desires to expand the Vision Pro’s audience, especially since Gurman reports that lower than half one million units have been sold to this point. As such, the corporate has reportedly been in talks with Sony about adding support for PlayStation VR2 handheld controllers, and has also talked to developers about whether they may support the controllers of their games.
Offering more precise control, Apple may also make other forms of software available in Vision Pro, reminiscent of Final Cut Pro or Adobe Photoshop.
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