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Apple’s ‘Crush’ ad is disgusting

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Apple’s ‘Crush’ ad is disgusting

You can generally depend on Apple for clever and well-produced ads, but on this case it missed the mark is the latest, which presents a tower of creative tools and analog items literally squeezed into the shape of an iPad. Many people, including myself, have had a negative and visceral response to this, and we must always discuss why.

This doesn’t just occur because we witness things being destroyed. There are countless video channels dedicated to crushing, burning, exploding and customarily destroying on a regular basis objects. Plus, everyone knows that some of these incidents occur daily at transfer stations and recycling centers. So that is not it.

And it isn’t that these items themselves are so priceless. Sure, a piano is price something. But we see them blowing up in motion movies on a regular basis and we do not feel bad. I like pianos, but that doesn’t suggest we will not do with no few old, unused pianos. Same with the remainder: it’s mostly junk that you could buy on Craigslist for a couple of bucks or on the dump without spending a dime. (Maybe not an assembly station.)

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The problem is not with the movie itself, which, considering the individuals who shot and shot it, is actually thoroughly made. The problem is not the media, however the message.

We all understand the supposed point of promoting: you’ll be able to do all of it on an iPad. Great. Of course, we could also do that on the last iPad, but this one is thinner (by the best way, nobody asked for it; now the cases don’t fit on this case) and by some imaginary percentage higher.

But what all of us understand, because unlike Apple’s promoting executives, is that the world we live in is that the things that get fragmented here represent material, tangible, and real. And what is true has value. A worth that Apple clearly believes it may possibly crush into one other black mirror.

This belief is disgusting to me. And apparently for a lot of others as well.

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Destruction of the piano within the music video Or MythBusters episode it is actually an act of creation. Even destroying a piano (or monitor, paint can, or drum set) for no reason is wasteful at worst!

But Apple is destroying these items – all you would like is a small device from the corporate that may do all this and more, and doesn’t need annoying things like strings, keys, buttons, brushes or mixing stations.

We are all coping with the results of the mass shift of media towards digital and all the time online technology. In some ways it’s really good! I feel technology has played an enormous role.

But from one other, equally real viewpoint, the digital transformation seems harmful and compelled – a technotopic, billionaire-approved vision of a future during which every child has a man-made intelligence best friend and may learn to play a virtual guitar on a chilly glass screen.

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Does your child like music? They don’t need a harp, throw it within the trash. An iPad is enough. Do they like painting? Here’s Apple Pencil, pretty much as good as pens, watercolors, oils! Books? Don’t make us laugh! Destroy them. The paper is worthless, use one other screen. In fact, why not read in Apple Vision Pro, on even faker paper?

Apple seems to forget that it’s things in the actual world – the very things that Apple destroyed – that give value to fake versions of those things in the primary place.

A virtual guitar is not going to replace an actual guitar; it’s like considering that a book can replace the creator.

That doesn’t suggest we will not value each for various reasons. But Apple’s ad sends the message that the long run it wants won’t include paint bottles, knobs to show, sculptures, physical instruments or paper books. Of course, this is the long run he has been working on for us for years, he just didn’t put it so bluntly before.

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When someone tells you who they’re, imagine them. Apple is very clear about what it is and what the long run needs to be. If this future doesn’t gross you out, you are welcome.

This article was originally published on : techcrunch.com

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The signal is the number one application in the Netherlands. But why?

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Signal

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.

The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.

In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.

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But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.

Signal data from the sensor towerImage loans:Sensor tower / screenshot

IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.

Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.

Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.

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The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.

While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.

“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.

For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.

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So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?

Clear signal

Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.

The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.

“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.

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In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.

Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.

“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”

Signal of intentions

President of the application for sending a signal message Meredith Whittaker.
President Signa Meredith Whittaker on Web Summit, in Lisbon on November 4, 2022.Image loans:Patricia de Melo Moreira / AFP / Getty Images

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.

For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.

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Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.

“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”

Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.

“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “

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TechCrunch contacted to signal a comment, but he didn’t hear during the publication.

(Tagstotranslat) signal of the Netherlands

This article was originally published on : techcrunch.com
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Gayle King announces participation in the space mission of all women

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Gayle King, CBS News, new deal, morning show

Gayle King will join the thirty first Blue Origin civil flight into space.


Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.

King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.

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In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”

Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.

Soon the explorer of the space admitted that she was hesitating at first.

“I don’t know how to explain at the same time terrified and excited,” said King.

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To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.

“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “

King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.

“I want to come back,” said Strahan.

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Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.

The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.


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This article was originally published on : www.blackenterprise.com
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Instagram can turn the rollers in a separate application

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Instagram

Meta is occupied with an independent application for brief movies, Information He informed, citing an anonymous source, which he heard the boss on Instagram Adam Mosseri talked about the personnel project.

The project is reportedly called RAY code, which goals to enhance recommendations for brand new users and existing users in the US and to conclude one other three minutes of movies, the report quoted the source.

The finish line didn’t answer immediately at the request for comment.

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Last month, the company announced a video editing application called Edyta to compete with Capcut (belonging to Tiktok Matter Company Bytedance) since it was geared toward using the uncertain future Tiktok and Bytedance in the USA

Currently, the Instagram channel is a mixture of photos, movies (drums) and stories. However, many users imagine that the application has been cluttered since it incorporates movies and not persist with the roots as an application for sharing photos. If the company rotates in an independent application for brief movies, it can create a possibility for Instagram to emphasise other functions.

Instagram began at the starting of this yr paying creators To promote Instagram on other platforms, resembling Tiktok, Snapchat and YouTube. Apparently he also began to supply Big money for the creators Present only on roller skates.

(Tagstranslate) Instagram

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This article was originally published on : techcrunch.com
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