Celebrity Coverage
Eastside Golf and Mercedes-Benz are creating an inclusive future for golf
Photo by Jensen Larson for Mercedes-Benz
In the world of golf, where tradition often reigns supreme, Golf within the east emerges as a refreshing ray of innovation and inclusivity.
But let’s face it, it isn’t only a black business, it is a profit-making, inclusive and fiery business on the golf course.
Founded by two visionary entrepreneurs, Olajuwon Ajanaku AND Earl Cooper, this dynamic brand pushes the boundaries of sport, fusing culture with the timeless traditions of the green. Their mission: to democratize golf and redefine its image, while creating an area where diversity, creativity and passion converge to challenge the established order.
Ajanaku and Cooper, whose shared vision and entrepreneurial spirit took the brand to latest heights, founded the corporate with the straightforward desire to create golf apparel that reflected their urban upbringing and appealed to a various audience. Today, their vision has evolved right into a thriving movement that celebrates individuality and embraces golf as a tool for self-expression and community empowerment.
The two visionaries crossed paths while working on the golf team at Morehouse College in Atlanta, Georgia. As student-athletes, they worked hard, played hard and ultimately brought home a championship. Having already won, it only is sensible that years later, when Ajanaku got here up with the thought to construct a brand that will unite his interests in design, fashion and the sport of golf, he turned to his brother. Combining their shared experiences and aspirations, Ajanaku and Cooper quickly saw the potential for collaboration and synergy between their talents and passions.
“The main reason I started this brand was because I was told no,” says Ajanaku. “No” to my dreams, “no” to the things I desired to do. So I finally decided that if I desired to develop into knowledgeable and needed sponsorship, why not take the entrepreneur route and sponsor myself? That’s once I got here up with the thought for Eastside Golf.
The journey began with a logo depicting Ajanaku mid-swing, adorned with a gold chain and wearing a hoodie. During this time, Ajanaku graduated from highschool, turned skilled golf, and then left the game to develop into a successful vice chairman of a financial company. On the opposite hand, Cooper had already been recognized by Golf Digest as one in all “America’s Best Teachers” and had made a reputation for himself on the PGA, becoming the primary black golf skilled at Detroit Golf Club and then the primary black skilled golfer at Wilmington Country Club, before quitting sports and working within the mayor’s office.
From that pivotal moment, Ajanaku and Cooper began a transformational journey, united of their shared vision of redefining the image of golf and making it more accessible, inclusive and culturally relevant to a various audience.
They are a movement in their very own right, but because of their recent collaboration with Mercedes-Benz, they could be a force together. They have partnered to present three key initiatives to support citizen engagement and promote diversity in sport.
And it is a partnership that just is sensible. For example, Mercedes-Benz, a longtime sponsor of the Masters, allowed Eastside Golf to present the brand a real full-circle moment by welcoming the Morehouse College golf team to a once-in-a-lifetime experience. This opportunity highlighted the exceptional talent of HBCU golf as promising future ambassadors for the sport.
“They were already on the golf course,” Ajanaku says. “It’s like golf’s Super Bowl. So the fact that they’re already here, the fact that they represent luxury, the fact that they were Black women [bringing this partnership forward]there were a lot of things that brought us together.”
This is just one in all several initiatives marking the start of a multi-year partnership between Eastside Golf and Mercedes-Benz with a shared commitment to handle the access and equity challenges common to golf.
“I don’t think anyone is at this crossroads of culture in golf like Eastside Golf,” says Monique Harrision, director of name marketing at Mercedes-Benz. “Many of us watched and admired what they were doing. Many people continued to come to us and speak on their behalf – not as if they had asked anyone to do so – but rather in a tone of genuine, positive reviews of what they had achieved and the barriers they were breaking down on an ongoing basis.”
Earlier this month, Eastside Golf and Mercedes-Benz USA also unveiled a novel nine-piece women’s capsule collection, providing golfers the chance to showcase their individuality each on and off the green without compromising functionality or fashion. “When you look at fashion itself, who drives it?” says Cooper. “They are black women. But while you take a look at golf, who has never been targeted? They are black women.
This collaborative collection represents Eastside Golf’s inaugural enterprise into women’s apparel and accessories, featuring the brand’s renowned craftsmanship and exquisite attention to detail.
Central to the ethos of Eastside Golf is an unwavering commitment to difficult stereotypes and breaking down barriers on the earth of golf. It’s something that inspires not only to observe from afar, but to see Black history – our history – being created in real time. Through their modern designs, vibrant aesthetics and unwavering support of diversity and inclusion, Ajanaku and Cooper are redefining what it means to be a golfer within the twenty first century. With every club swing and every item of clothing emblazoned with the long-lasting logo, a whole lot, if not 1000’s, of young Black boys and girls for generations to come back shall be grateful for the impact of their work.
Celebrity Coverage
Travis Hunter’s father receives the court’s consent to personally be a witness to NFL sleep.
Indianapolis, Indiana – February 28: Defensive Back Travis Hunter from Colorado Buffalos poses a portrait at the Indiana Convention Center on February 27, 2025 in Indianapolis, Indiana. (Photo Todd Rosenberg/Getty Images)
When Travis Hunter passes through the NFL Draft scene in Green Bay tonight, he may have a unique supporter in the crowd. In fact, probably the most vital supporter of all of them.
Travis Hunter sr. (Alias, Dad Travisa Jr.), who was on the trial period and under home care, just had a rare break. The judge gives him permission to leave Florida and travel to Wisconsin to personally see the lifetime of his son changing life, According to palm beach post.
He left the emotional night of Heisman Travis in December last yr, but fortunately this time he wouldn’t have to look from afar. Hunter Sr. It will be in Green Bay for the first night of the draft before he returns to Boynton Beach on Friday. When he’s there, he may have to stick to his hotel and Lambeau Field, where there’s a draft.
Travis Jr. He gained a brand in Colorado as certainly one of the best two-way players in university football-now it might be the five best decisions. His growth in university football ended the Heismman trophy last season, the ceremony that his father couldn’t participate, regardless that he was released from custody just a few days earlier.
According to palm beach postHunter Sr. He made a selfless decision to stay at home in order that his mother – grandmother Travis Jr. Shirley Hunter – she could participate in a New York ceremony as an alternative.
“He just wanted me to go in his place because I wasn’t [to New York] And he wanted me to go instead of myself, “Shirley told journalists after the Heismman ceremony.
The absence was not lost on Travis Jr., who devoted a part of his acceptance speech directly to his father watching from afar.
“And I want to tell my father. He is not here to be able to do it, but I know you are watching on TV,” said Hunter during his emotional address. “Dad, I love you. All the things you went through, old, look at your older son. I did it for you, old.”
He continued: “All the time when you didn’t see me. When the time when you came to see my games, from probably not seeing two games in high school, after watching me on TV every weekend and coming to me, I mean a lot to me. I know that you want to be here and you can’t, but trust me, I have you. I bring you a trophy home. I love you.”
Now, just a few months later, they are going to finally be able to share the moment they each waited for.
Travis sr. He serves a trial period after arrest in 2023 on charges of weapons and medicines. He frolicked in stopping last autumn, losing lots of his son’s biggest student moments.
Travis’s path Jr. It was not typical to NFL. The headers should be when he rejected offers from traditional power programs to play HBCu Jackson State, following the DEIM Sanders coach when few expected such a move from a five -star recruit. When Sanders took the coaching position in Colorado, Hunter followed him, proving that his commitment was not only at college, but a trainer who believed in his unique skills.
In Colorado Hunter he still stood out as a rare two-way player, presenting elite skills each in the turnover and a wide receiver-position, which normally requires completely different sets of skill. Scouts were surprised by his route and the ability to read the game in defense, calling him certainly one of the most enjoyable draft perspectives.
Tonight, when Hunter is preparing to enter the skilled ranks, he may have emotional support, which was lacking in too many cases of his milestone. After years of watching from a distance, his father will finally see his son’s dreams.
Happy Friday, people. Today it is especially unique since it comprises debut albums from The Stars of Tomorrow, in addition to declines from the icons of the golden years of hip-hop-and all the pieces in between.
Coco Jones drops its debut studio album with 14 amazing songs. By adding to the list of efforts, the singer Destin Conrad, and rapper Tde Ray Vaughn provides. On the opposite hand, Wu-Tang Clan and Mathematics merge with the participation of all nine members of the legendary collective. Our list also includes music from Megan Thee Stallion, PinkPantheress, Tiwa Savage and others.
Look at today’s summary of recent editions below.
Coco Jones – “Why not more?”
Today, after months of high expectations, the multi -level Coco Jones releases a brand new album Why no more?With yg Marley, future and more. Listen to this HERE.
Destin Conrad – “Love on Digital”
Destin Conrad’s Love in digital He draws influence from the nostalgic R&B textures from the start of 2000, while leaning into its future evolution. Check it out HERE.
Flo Milli ft. T-Pain- “Gripper”
Knocker Flo Milli works with T-Pain in his latest single, entitled “Gripper”. Listen to this HERE.
Ray Vaughn – “Good, evil, dollar menu”
Entitled Good, bad and dollar menu, The debut of Vaughth’s long type of the chronicle of his profession trajectory. Check it out HERE.
PinkPantheress – “United States”
Today, Pinkpantheress releases a brand new single “Condition“From her upcoming second mixtape You feel like outside May 9 By Warner Records UK. Streamly send a record HERE.
Megan Thee Gallion – “whenever”
Today, the three -award -winning Grammy Superstar Megan Thee Stallion provided its latest single, “Always when,” which was produced by Bankroll, he got it. Hear this HERE.
Tiwa Savage – “You4me”
Nigerian singer Tiwa Savage continues her successful 2025 with the attractive single studio “You4me”. Stream HERE.
Wu-Tang Clan X Mathematics- “Black Samson, The Bastard Swestman”
Black Samson, Porader Bastard This is the most recent album of the legendary producer Mathematics, with the participation of all nine members of the WU-Tang clan. Hear this HERE.
Ayra Starr ft. Wizkid – “Gimme Dat”
At the start of this week, Ayra Starr merged with Wizkid on “Gimme Dat”, her second single of the 12 months. Check it out HERE.
Issa Rae, Tracee Ellis Ross and Rashida Jones within the 7 Netflix season “Black Mirror”. Thanks to the kindness of Netflix.
He returns to the seventh season, with the composition of the celebrities, which incorporates Rashida Jones, Tracee Ellis Ross and Issa Rae-wheres enter the strange kingdoms of the science fiction series with an unknown comedy and deep human emotions.
Netflix occupies its own species. The canon of science fiction anthology created by the English author Charlton Brooker (and sometimes satirically educates) viewers about technology that is flexible; Making a full of life life unprofitable in a way that we cannot break away from our devices to get a greater well -being. On April 10, he returns with 6 episodes to its very anticipated recent season. In the episode “Hotel Reverie” presents the actor and author Issa Rae Racing Against the Rolling Credits within the variety of Hollywood. In the episode “ordinary people” they present Rashida Jones and Tracee Ellis Ross, who do all the things to fight their very own human mortality. Due to the extremist, butalistic points of Brooker’s plot, swinging in the outline of how human death comes from our external attachment to technology, works strongly with large doses of dark comedy and indefinite human emotions.
Rae throws a tuxedo on Vintage and replaces the figure of Alex Palmer, a drugs doctor who saves this present day in a fictitious cinema. The winner of the Emmy Award plays Black Woman Stand-in for a white male hero in an imaginary story to alter the recognition of the franchise from Keyworth Pictures. Combining how Rae undermines roles and stories to contain more black perspectives, the meta concept is that “Hotel Reverie” begins with Rae as Brandy Friday, an extended -term actress who tries to find her profession with a daring role after a sense of a drawer through fame. “This period is very limited in terms of what Hollywood does and what they are afraid to expose and risk,” Issa Rae jogs my memory of the Beverly Hills hotel. He bends forward: “I want to get out of the agreement, I just want to do what I want to do when I want to do it.”
The sentiments of the natives in California within the face of the industry relate to the figure of Brandy Friday, who’s on the lookout for creative inspiration and redemption. On Friday, he materializes that the hero with sex switching within the historic IP of the Film Studio within the historic IP of the Film Studio, in keeping with revolutionary progress in AI Tech Service, Redroom. An try to acclimatize to its recent film environment causes a cataclysm change in the unique story that revolves across the star Dorothy (Emma Corrin) and her romantic affinity. “Dorothy and Alex Palmer have long gone, but this does not mean that they have nothing to say about how their images are used and we have to do it,” Rae describes how her character is imported to Vintage of the film, refers back to the early AI technology. “Even when artificial intelligence is fed with a lot of writers in Hollywood scripts,” Issa Rae continues: “All this is finally excluded [us] writers. “
The stakes of the episode change into tragic when Friday fights for survival with time, human nature and the black and white megahit aesthetics from the Nineteen Thirties. In addition, he must follow the plot to remain alive, he does it for the plot for his own safety. In real life, Rae refers to being the foremost film through which she decided to live if she had a likelihood when on a regular basis technology develops.
Like one other character, in “ordinary people”, Rashida Jones (Amanda) is a teacher who suffers from a serious health accident and must use the brain wave technology to proceed to live. Tracee Ellis Ross is Gaynor, a supporter of Rivermind fashion sales, an invasive mental device used to guard the brain against disease. “There is always enthusiasm when it comes to innovation,” says Jones, sitting next to his colleague from Ross in New York. “People who are enthusiastic can be radically opposed to really consider the long tail of innovation. A breakthrough that does not really consider ethical parameters around how it can take place in the real world.”
Gaynor provides Amanda Rivermind, and the creator of the series plays in a way that subscriptions took over our subconscious. Ross’s form balances the morbid tone of the episode, because we experience a household damaged from economic burdens, health terror and high contributions. “When medicine is involved; so technology and science, we are in a sense to believe in it as always a good thing,” Ross enters. “But we must have time to process what is the greater consequences” are a service that priority treats profit in the sphere of human protection.
Both the episodes of “Hotel Reverie” and “ordinary people” include organizations run by women with management reminiscent of Ross and Awkwafina. Brooker joins the evolution of the evolution of technology and science in the best way the characters perceive their distorted reality with the addition of latest progress. Jones and Rae play in a difficult situation who try to adapt to the world around them, falling victim to those that prey to individuals with financial profit. “I often consider mortality,” admits Jones when he was asked in regards to the pain of his character. “I want to be fine with my death. I want to be fine because I can be with the fact that everyone I love, die and accept beauty and reality.”
He examines really gloomy topics that query clouded decisions on the earth during excruciating life moments. Brooker uses a comic book glow that comes from Rae, Jones and Ross, and puts them in mental dilemmas that test their connections with their very own humanity. “Our stories [as Black women] They are so multidimensional and it seems to me that we barely outlined the surface, “says Rae with the sunshine of charisma, despite the tangible rejection, which is to inform more black women’s stories.” This is an exciting part. We have survived so much throughout the story throughout the story, which is not untouched. “
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