Technology
A TikTok ban could hurt Amazon sellers looking for alternatives

In March The US House of Representatives overwhelmingly passed a bill that could force ByteDance to achieve this eliminate TikTok or face a ban from US app stores. Ma lot of the discussions and debates surrounding it centered around America data security and the fitting to speechhowever the potential move also highlights something else: TikTok is increasingly focused on e-commerce, however the interplay of tech giants and geopolitics is putting pressure on smaller sellers.
Over the past few months, buyers – many from China – have been looking out Amazon alternatives have began coming to TikTok to sell clothes, cosmetics, electronics and plenty of other products to US buyers via TikTok Shop. In interviews with TechCrunch, sellers in Shenzhen – a Chinese megacity that could be a major trading hub for Amazon sellers – said they felt a collective sense of frustration over rising geopolitical tensions and “helplessness” over a possible TikTok ban.
“The situation is not under our control,” a retailer specializing in maternity and kids’s products told TechCrunch. “It’s just hard to know how the situation will develop.” Because existing supply chains are difficult to shift, “we just have to play it by ear.” (The sellers asked to stay anonymous resulting from political sensitivity.)
The TikTok Store officially launched in September 2023 and already serves 200,000 sellers. However, since then, no updated data has been released on what number of sellers are currently on the platform, how much products are sold there, or how much is being sold elsewhere (and where else that could be).
Tests from Jungle Scout, an information analytics provider for Amazon, nonetheless, gives some idea of TikTok’s impact on e-commerce. It found that 20% of Amazon sellers, brands and corporations plan to expand to TikTok Shop this yr. Before the present political backlash, ByteDance supposedly projected that it had the potential to grow its U.S. e-commerce business tenfold this yr to $17.5 billion.
TikTok is not the only platform on the list of shops looking for more channels beyond Amazon to expand their customer base. Its growth is a component of a bigger shift we’re seeing in alternative marketplaces like Temu, attracting more attention not only from buyers but additionally from Chinese exporters and e-commerce sellers. And Amazon is there apparently I listen to itwhich is one other sign that alternative solutions are gaining popularity.
TikTok didn’t immediately reply to a request for comment.
A latest approach to sell and buy
TikTok has been attempting to grow its e-commerce business since its U.S. launch last September.
The app is thought — or infamous, depending on who you consult with — for how tightly it controls what content is shared with whom. The TikTok store also has a heavy dose of curation.
Unlike Temu, known for its seas of low-cost white-label products sourced from Chinese factories and sold on to U.S. consumers, TikTok’s strategy is to advertise and highlight more branded goods, making it a more direct competitor to Amazon.
TikTok can be attempting to attract sellers with more traditional grants. According to reports, with a view to encourage sellers to sell goods at a major discount through the recent Black Friday sale, TikTok gave grants to those sellers to cut back their prices by as much as 50%.
Incentives and algorithms aside, sellers were focused on selling through the app just because TikTok’s short-video platform generates massive engagement. According to a survey conducted by TabcutChinese performance monitoring company TikTok Shop, almost 70% of sellers reported year-over-year sales growth in the primary 11 months of 2023.
This can be borne out by consumer behavior, where influencer-recommended products proceed to grow in popularity, particularly amongst desirable younger consumers.
According to Jungle Scout, nearly 20% of consumers began searching for products on TikTok in the primary quarter of 2023, up 44% from the previous yr. While 56% of all consumers still preferred to start out their product search on Amazon, 40% of Gen Zers preferred TikTok search engine over Google.
The high concentration of young buyers will not be surprising considering that data shows that 52% of TikTok users within the U.S. are between the ages of 18-34 Pew research. TikTok has the potential to vary the best way younger generations of Americans shop online.
In addition to counting on its momentum, TikTok revolves across the media to convey its message.
Earlier this month, business research firm Oxford Economics published a report report on TikTok’s impact on the U.S. small and medium-sized business sector It was funded by TikTok and, perhaps unsurprisingly, provided clear support for TikTok’s economic impact: it was estimated that presence on the platform (either through promoting or just marketing through accounts ) generated $14.7 billion in revenue for the 7 million U.S. small and medium-sized businesses that used it.
Amazon competition?
TikTok appears to be serious about entering e-commerce, however the situation continues to be in flux. On the one hand, the corporate – even within the face of a possible U.S. sales ban or forced sale – continues to introduce latest e-commerce features resembling latest video shopping format it was presented at a conference this month. On the opposite hand, it modifies or enforces seller policies seemingly on the fly, trying to seek out a approach to thrive in a very glaring highlight.
“The internal management of TikTok (the shop) is a bit chaotic in the mean time. It’s a brand new platform, so it hasn’t began oppressing sellers, but the principles are still changing,” said a lamp seller who has been selling on Amazon since mid-2010.
One of those principles appears to be related to what algorithms reach to consumers. Sellers outside China say TikTok’s U.S. store has stepped up efforts in recent months to prioritize U.S. stores over foreign ones. Sellers tell TechCrunch this has led to the creation of black market “agents” — parties that intermediate transactions between foreign sellers and U.S. residents, who in turn arrange TikTok stores that appear U.S.-owned but are literally run by foreign merchants.
Retailers are wanting to hop over these hurdles to grow their user touchpoints and diversify their channels as one giant emerges after one other.
“Margins are shrinking on Amazon and competition is getting fiercer because of Temu, so TikTok gives us another option,” the lamp seller said.
To assess TikTok’s impact on Amazon, “we need to understand the entire U.S. retail market,” said Richard Xu, a partner at Starting Gate Fund, which invests in cross-border retail solutions between China and the U.S.
E-commerce covers approx 15% in line with the US Department of Commerce, subsequently “If we’re talking about just the small share of the e-commerce sector on the Internet, there’s not much to discuss,” Xu suggested.
However, in case your TikTok Shop strategy is primarily focused on bringing offline businesses online for the primary time, this could be a really big move. “(Using) live e-commerce to enable small shops and offline stores to participate, the potential is quite significant.”
In any case, while 15% seems small, the number continues to be significant – $285.2 billion – so the potential for TikTok Shop is big, even when it only captures a small slice of the present e-commerce pie.
Juozas Kaziukenas, founding father of Marketplace Pulse, an e-commerce analytics company, doubts that TikTok will ever replace Amazon. “It does not provide a wide range of choice and fulfillment, and buyers in the West are accustomed to search engine-driven e-commerce,” he said. “But many people use TikTok for hours every day, so they sometimes make purchases on it.”
“In the United States and other Western countries, shopping apps have developed in parallel with entertainment or connectivity apps such as social media. We are used to downloading different things from different applications rather than doing everything in one place,” he added.
“Today, social media apps like TikTok are trying to get a handle on shopping before retailers like Amazon embrace social media (e.g. through Amazon Inspire). However, the status quo of different apps serving different needs remains.”
Technology
The signal is the number one application in the Netherlands. But why?

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.
The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.
In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.
But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.
IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.
Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.
Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.
The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.
While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.
“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.
For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.
So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?
Clear signal
Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.
The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.
“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.
In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.
Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.
“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”
Signal of intentions

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.
For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.
Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.
“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”
Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.
“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “
TechCrunch contacted to signal a comment, but he didn’t hear during the publication.
(Tagstotranslat) signal of the Netherlands
Technology
Gayle King announces participation in the space mission of all women

Gayle King will join the thirty first Blue Origin civil flight into space.
Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.
King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.
In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”
Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.
Soon the explorer of the space admitted that she was hesitating at first.
“I don’t know how to explain at the same time terrified and excited,” said King.
To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.
“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “
King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.
“I want to come back,” said Strahan.
Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.
The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.
Technology
Instagram can turn the rollers in a separate application

Meta is occupied with an independent application for brief movies, Information He informed, citing an anonymous source, which he heard the boss on Instagram Adam Mosseri talked about the personnel project.
The project is reportedly called RAY code, which goals to enhance recommendations for brand new users and existing users in the US and to conclude one other three minutes of movies, the report quoted the source.
The finish line didn’t answer immediately at the request for comment.
Last month, the company announced a video editing application called Edyta to compete with Capcut (belonging to Tiktok Matter Company Bytedance) since it was geared toward using the uncertain future Tiktok and Bytedance in the USA
Currently, the Instagram channel is a mixture of photos, movies (drums) and stories. However, many users imagine that the application has been cluttered since it incorporates movies and not persist with the roots as an application for sharing photos. If the company rotates in an independent application for brief movies, it can create a possibility for Instagram to emphasise other functions.
Instagram began at the starting of this yr paying creators To promote Instagram on other platforms, resembling Tiktok, Snapchat and YouTube. Apparently he also began to supply Big money for the creators Present only on roller skates.
(Tagstranslate) Instagram
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