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Google backs down on plan to eliminate third-party cookies

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Index Exchange, a participant within the Google grant program created to test Privacy Sandbox, published its own blog post on July 2 detailing the issues it saw with Google’s innovations.


In 2020, Google planned to make third-party cookies obsolete, essentially making first-party cookies obsolete with what it called Privacy Sandbox. The feature was touted by the tech company as a breakthrough for user privacy while also allowing publishers and ad buyers to goal ads to consumers and perform some measurement tasks within the background. Google has somewhat backed away from these original plans On July 22, the corporate posted a blog post saying it could proceed to support third-party cookies because its solution was not yet ready to be released.

According to a Google blog post: “Early testing by ad tech companies, including Google, has shown that Privacy Sandbox APIs have the potential to achieve these results. We expect the overall performance of using Privacy Sandbox APIs to improve over time as industry adoption increases. At the same time, we recognize that this change requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.”

The company continued: “Accordingly, we are proposing an updated approach that increases user choice. Instead of phasing out third-party cookies, we would introduce a new experience in Chrome that allows people to make informed choices about how they browse the web, and they can adjust that choice at any time. We are discussing this new path with regulators and will work with the industry as we implement it.”

According to , the partners Google referenced in a blog post by Anthony Chavez, Vice President of Privacy Sandbox, who expressed concerns that Google’s feature wasn’t ready for release yet. Index Exchange, a Google grant program participant created to test Privacy Sandbox, published its own blog post on July 2, detailing the problems it saw with Google’s innovation. “With its current limitations, Privacy Sandbox may not yet be an effective solution for widespread use, or it may be too expensive for technology companies to prepare their implementations for general availability. There are significant risks to publishers and the software ecosystem that we must address to make scaling easier and more efficient.”

They continued by detailing how Google’s requirements lead to latency issues: “This latency is primarily due to the requirement for Google to be the top seller in the PA auctions, which in turn requires all non-Google bids to be processed by Google Ad Manager (GAM) before the auction begins. All auction participants must also wait for Google to finalize the winning bid. Latency can be reduced by allowing other publishers and ad exchanges to compete directly in the client-side auction via Prebid. This would create a more level playing field and significantly speed up online transactions.”

According to , the Google feature was blocked due to a CMA grievance filed by the Open Network Movementad industry group. According to the group’s co-founder, James Rosewell, “We have long advocated for Privacy Sandbox to be allowed to compete on its own merits. If advertisers prefer this approach and consumers value its purported privacy benefits, it will be widely adopted. It was unacceptable for such a solution to be forced upon the market while removing all alternative choices.”

In 2021 criticized Google’s program for instance of “privacy theater.” Google’s Federated Learning of Cohorts, or FLoC, is meant to hide users in groups of comparable interests. But Ashkan Soltani, a privacy researcher and former chief technologist on the Federal Trade Commission, said Google’s FLoC project and its proposal don’t solve the issue of surveillance capitalism. Instead, they leave your entire ecosystem and its problems intact. “It doesn’t solve the fundamental problem of surveillance capitalism,” Soltani said. “It still encourages the exchange of personal data. It still encourages the collection of personal data. All of that remains unchanged. The externalities associated with things like clickbait or around things like controversial content to generate more clicks and views, disinformation — all of those questions are still there and untouched.”

This article was originally published on : www.blackenterprise.com
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Department of Justice tells Google to sell Chrome

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Welcome back to the week in review. This week, we take a look at how the Department of Justice ordered Google to sell Chrome to break its monopoly, whether OpenAI by chance deleted potential evidence in a copyright lawsuit filed by The New York Times, and the way artificial intelligence corporations are exploiting TikTok for research purposes. Let’s do it.

The U.S. Department of Justice argued that Google should get rid of its Chrome browser to help break the corporate’s illegal monopoly on online search. U.S. District Court Judge Amit Mehta ruled in August that Google is an illegal monopoly for abusing its power within the search industry, and the Department of Justice’s latest filing says Google’s ownership of Android and Chrome poses a “significant challenge” to pursuing countermeasures aimed toward establishing a competitive search engine market.

Anthropic raised a further $4 billion from Amazon and agreed to make Amazon Web Services the first training site for its flagship generative artificial intelligence models. Anthropic can be working with Annapurna Labs, AWS’s chip manufacturing division, to develop future generations of Trainium accelerators, custom AWS chips for training artificial intelligence models. Amazon’s recent money injection brings the tech giant’s total investment in Anthropic to $8 billion.

OpenAI by chance deleted potential evidence in The New York Times and Daily News’ copyright lawsuit, say the publisher’s lawyers. As part of the lawsuit, OpenAI agreed to provide two virtual machines so the lawyer could seek for copyrighted content in its AI training kits. However, within the letter, lawyers for the publishers claim that OpenAI engineers deleted all publisher search data stored on one of the virtual machines.



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Image credits:Presley Ann/Getty Images and CFOTO/Future Publishing via Getty Images

Kim Kardashian meets Optimus: The fashion mogul had hands-on experience with Tesla’s bipedal humanoid robot. In videos posted to X, Kardashian encourages Optimus to make a heart out of his hand, dance like he’s at a luau and play rock, paper, scissors. Read more

Oura’s valuation exceeds $5 billion: The smart ring maker has received a $75 million investment from glucose device maker Dexcom. The investment, which constitutes Oura’s Series D financing round, raises the corporate’s valuation to over $5 billion. Read more

Let’s organize a celebration for Partiful: The customizable event planning app challenges legacy solutions like Evite, Eventbrite, and Facebook Events, is a favourite amongst Gen Z users, and was just named a top app of 2024 by Google. Read more

Talk to me in your language: Microsoft will soon allow Teams users to clone their voices so that they can talk to others in up to nine languages: English, French, German, Italian, Japanese, Korean, Portuguese, Mandarin Chinese and Spanish. Read more

Hackers attack Andrew Tate: According to The Daily Dot, hackers breached a web-based course founded by an influencer and self-confessed misogynist, exposing data on nearly 800,000 users. Tate is currently under house arrest awaiting trial on sex trafficking and rape charges. Read more

What makes a bank a bank? The U.S. Consumer Financial Protection Bureau has ruled that each one digital services that handle significant volumes of transactions needs to be subject to bank-style supervision, which could impact Apple Pay, Cash App, Google Pay, PayPal and Venmo. Read more

A more conversational Siri: According to sources cited by Bloomberg, Apple is developing a new edition of Siri based on advanced multilingual models in an attempt to meet up with more natural-sounding competitors comparable to Google Gemini Live. Read more

Making Money With TikTok Brains: Several AI-powered research tools are taking advantage of the “PDF to Brainrot” trend, during which the text of an uploaded document is read in a monotone voice against a backdrop of “weirdly satisfying” vertical videos like Subway Surfers gameplay. Read more

Threads attacks Bluesky: As Bluesky’s user base surpasses 20 million, Instagram Threads has begun rolling out a brand new feature called custom feeds to capitalize on user demand for more personalization. Read more

ChatGPT within the classroom: OpenAI has released a free online course to help elementary and middle school teachers find out how to introduce ChatGPT into their classrooms. However, some educators are concerned about this technology and its potential for error. Read more

Do we want one other day by day word game? Normally I’m an evangelist for word games and crosswords, but I feel like we’re quickly approaching market saturation. Netflix has launched a brand new day by day word puzzle game in partnership with TED called TED Tumblewords. Read more

Analysis

selection of x-ray scans of the human head
Image credits:Real444/Getty Images

Please don’t send X-ray images to the chatbot: People often turn to generative AI chatbots to ask questions on their health concerns and higher understand their health. Since October, X users have been encouraged to upload their X-rays, MRIs and PET scans to the AI-powered chatbot, Grok, to help interpret the outcomes. Medical data is a special category subject to federal protections that, usually, only you may circumvent. But simply because you may does not imply you need to. As Zack Whittaker writes, it’s price remembering that what goes on the Internet never leaves it. Read more

This article was originally published on : techcrunch.com
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How the digital “you” can withstand your torturous online conference calls

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Now you can appear like you are on a Zoom call in your office, even whilst you’re sipping a margarita in a hammock far, far-off. Courtesy of a several-month-old startup called Marinadethe premise is easy: upload a five-minute training video of you creating an avatar, and 24 hours later you may seemingly be able to go. Do you ought to call from your automotive? This can be your secret. Too lazy to get away from bed? No problem. At the beach club? You’re probably pushing it, although judging by the demo video, that is not the only problem that should be solved. (The service is currently available in Basic, Standard and Professional versions, with prices starting from $300 to $1,150 per yr.)

The technology, backed by Los Angeles-based Krew Capital, currently only works with macOS, Pickle says, but a Windows version is anticipated next month. As for the conferencing apps that customers can pick from, they include Zoom, Google Meet and Teams, in keeping with Pickle. However, you should have to attend to make use of them. According to the website, “due to high demand, clone generation is currently delayed.”

This article was originally published on : techcrunch.com
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‘Wolves’ sequel canceled because director ‘no longer trusted’ Apple

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It could also be hard to recollect, but George Clooney and Brad Pitt starred together within the movie “Wolves,” which Apple released just two months ago.

On Friday, the film’s author and director Jon Watts said Friday that the sequel is not any longer happening; IN one other interview for Deadlinehe explained that he “no longer trusts (Apple) as a creative partner.”

According to reports, the corporate limiting your film strategy. For example, “Wolfs” was imagined to have a giant theatrical release, but as an alternative it played in a limited variety of theaters for just per week before it landed on Apple TV+.

Watts, who also created the brand new Star Wars series “Skeleton Crew,” said Apple’s change “came as a complete surprise and was made without any explanation or discussion.”

“I was completely shocked and asked them not to tell me I was writing a sequel,” Watts said. “They ignored my request and announced it in their press release anyway, apparently to put a positive spin on their streaming axis.”

As a result, Watts said he “quietly refunded the money they gave me to continue” and canceled the project.

This article was originally published on : techcrunch.com
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