Founder Mielle claims influencers were paid to lie about products

The founding father of Mielle Organics claims that the recent controversy surrounding her hair care brand was since the influencer was paid to spread lies about her products.

The company’s founder and CEO, Monique Rodriguez, explained the “very important message” on Instagram Live. She detailed how a competing brand pays an influencer to promote its products. During the collaboration, the creator gained enormous popularity after she released allegedly false claims about Mielle’s popular rosemary and mint hair oil in September. TheShadeRoom republished footage of Rodriguez’s sabotage claims.

“As a lot of you have got seen, Mielle has been within the news recently… but here’s the thing: We recently discovered that the unique creator of the TikToker who sparked all of the rumors about Mielle products causing hair loss and falsely claiming the mint rosemary oil formula modified, the creator was paid by one in all our competitors,” Rodriguez explained.

According to Rodriguez, her team discovered that influencer Danesha Mo’nek was receiving a kickback. The CEO asserted that Mo’nek caused the controversy to increase sales to competitors and make more cash herself.

“The creator earned commissions for promoting competitor products while spreading misinformation about our products for his own benefit. Unfortunately, some who joined these conversations apparently also had ulterior motives,” Rodriguez revealed.

Rodriguez first addressed the scandal the identical month that Mo’nek claimed hair oil caused hair loss. Other TikTokers also shared similar stories of injury. Following the backlash, Rodriguez assured customers that the standard of his products had never diminished.

However, Rodriguez selected to announce the most recent “transparen(cy)” update. She spoke out on Mo’nek, stating that the wonder expert has since deleted her videos from TikTok. However, the controversy attributable to this popular brand of natural hair cosmetics doesn’t disappear on social media.

“It’s come to a point where I feel it’s important to be transparent with all of you,” the entrepreneur explained.
“Therefore, I would like to inform you that the creator of these fake videos has already been removed.”