Fitness
Black sportswear brands for your 2024 fitness journey
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As we enter 2024, fitness goals are on the forefront of many minds. However, for Black women, finding activewear that’s stylish, functional, and celebrates our unique bodies could be a challenge. Fortunately, there may be a growing variety of Black-owned sportswear brands which might be changing the sport.
These brands don’t just make clothes; they create movement. They are driven by a passion for fitness, a love of community and a commitment to the national team. They show the world that Black women are powerful, beautiful and should feel confident in their very own skin, no matter their size, shape or ability level. Whether you are a seasoned athlete or simply starting out, listed below are 10 Black-owned activewear brands that can enable you to achieve your 2024 fitness goals in style.
With the goal of constructing it easier for people to look good, feel good and do good, Vertical Activewear embodies a conscious approach to fashion and fitness. Guided by eco-friendly practices, they use plant-based and recycled materials to create their clothing, actively reducing plastic waste and creating stylish, sustainable activewear right in Atlanta, Georgia.
My Solely Fit, founded by Haitian, Nigerian and American Stefania Okolie, goals to empower women to embrace their shapes and find joy in movement. With a concentrate on high-quality fabrics and slim matches, they provide a classy range of sportswear to suit every taste
JoJa, co-founded by model Jasmine Tookes, seamlessly combines sportswear with style. Created with each performance and fashion in mind, JoJa activewear is available in quite a lot of stunning colours that appeal to celebrities and on a regular basis athletes alike.
Founded by DMV designer Ari Davis, STRIPT is the go-to brand for women who intend to make a daring fashion statement each out and in of the gym. With striking designs that catch the attention and high-quality materials ensuring lasting comfort during workouts or evenings out, STRIPT offers versatile clothes that suit every woman’s style and figure, emphasizing inclusivity and universal size.
Founded in 2018 by fitness expert Dami Howells, the brand’s mission is to advertise Black representation within the fitness world, while encouraging everyone to feel confident and comfy of their fitness journey, while having fun with the mixture of fashion and performance in London clothing sports.
This Black-owned and women-owned brand is a favourite amongst environmentally conscious athletes. Their activewear, constructed from recycled materials and organic cotton, seamlessly combines comfort and elegance, encouraging people to each appear and feel their best by making sustainable fashion decisions.
OTG Athleisure is a number one luxury fitness apparel brand based in Columbia, SC, proudly Black-owned and veteran-owned, targeting lively women searching for stylish and functional athletic apparel for their lively lifestyles.
Founded by Toyin Omisore, a Liberian-Nigerian American, Roam Loud is greater than just fashion; it is a celebration of black culture. Featuring daring colours and styles, their signature sportswear not only adds style to your wardrobe, but in addition serves as inspiration and a source of strength.
Founded by Yvonne Bulimo, who draws inspiration from her Kenyan and American heritage, Zoezi offers activewear constructed from high-quality materials, designed to maintain you cool and comfy during your workouts. With a mixture of Afrocentric creativity and modern design, Zoezi inspires fitness enthusiasts to not only look good, but in addition have a good time, feel great and stay motivated.
Founded by former skilled basketball player Lanny Smith, Actively Black is a sports and leisurewear brand that promotes inclusivity with a wide selection of sizes and styles, promoting confidence and luxury for all. The brand transcends fashion, dedicating itself to uplifting the black community through various initiatives, making it greater than only a clothing brand, but a robust movement with a mission.