Product of the week: EADEM Le ChouChou lip balm – essence

2024 is the yr of lip balms and oils, and most beauty brands are releasing at the very least one version of these products. However, the lip balm trend has found a brand new standard set by the independent brand EADEM Le Chouchou Softening lip balm.

EADEM is understood for its great products and formulas that work for everybody, but specifically address the diverse needs of BIPOC skin. When the brand released its lip balm, it was only natural to try it as the results were expected to be greater than favorable.

In fact, this lip balm is a multi-functional product that mixes exfoliation and moisturization. The addition of AHA (alpha-hydroxy acids) helps gently remove dead skin cells, solving the problem of dry, flaky lips.

Meanwhile, the peptides in the formula reduce the appearance of advantageous lines and wrinkles around the lips for a smoother, younger appearance. Other key ingredients corresponding to lactic acid, African mongongo butter and moringa oil work together to make sure lips remain plump, soft and kissable.

One of the standout features of Le ChouChou is the content of signal peptides, which give a natural plumping effect, increasing the fullness of the lips without the need for more invasive treatments. This plumping effect, combined with the glossy finish of the balm, creates a visually appealing effect that may boost self-confidence, whether worn alone or as a base for other lip products corresponding to lip liners, lip glosses or lipsticks.

Offering five universal shades to suit every lip tone and shape, Le ChouChou stands out for its inclusivity, especially for individuals with two-tone lips, common amongst individuals with melanin-wealthy skin. Unlike many lip balms that emphasize this feature, EADEM fastidiously considered this feature when formulating.

Among this series, two shades caught my attention: “Butter Mochi” – a buttery, transparent shade, perfect for day and night care (I literally sleep with it in bed) and “Bissap Glaze” – a plum color perfect for any season but especially suits for autumn.

The packaging of these products is equally impressive. Beautifully made silver tubes will not be only aesthetic, but additionally very functional. They are filled to the brim with product, ensuring you get your money’s price. Moreover, their durability is noteworthy; the silver packaging doesn’t crumble or crumble over time, maintaining its quality and consistency throughout the entire period of use.

Overall, I rate this product a solid 10/10. If you have not been inspired by TikTok to go to your local Sephora and fill up on these products, let this review be your ultimate source of inspiration.