Telling Our Stories: How StoryCorps and the Jordan Brand Will Amplify Black Voices with the Brightness in Black Initiative – Essence

StoryCorpsa national nonprofit organization dedicated to elevating the voices of on a regular basis people has launched a groundbreaking latest initiative, “Brightness in Black.” This three-yr project, in partnership with Michael Jordan and Jordan Brand’s Black Community Commitment, goals to spotlight Black stories in a way that shifts the narrative and celebrates the joy and diverse richness of Black life.

To dig deeper into this multi-yr initiative, ESSENCE sat down StoryCorps CEO Sandra Clark. She emphasized that Brightness in Black goes beyond traditional storytelling and seeks to alter the way black stories are told and received. Launched in September, the project launched in Philadelphia and Atlanta – two cities deeply rooted in black culture and history.

Clark began by emphasizing that Light in the Black is rooted in StoryCorps’ core mission – empowering people to inform their very own stories in their very own voices. “StoryCorps has traveled across the country over the last 20 years, collecting stories from everyday people. And what we know about these stories is that when people can tell their own stories in their own voices about what is most important to them… they become a legacy,” Clark said. “These stories combined together constitute the true history of America.”

As Clark explained, this initiative will not be nearly documenting experiences; it’s about addressing oversimplified and often negative narratives about Black life. “Our stories are often oversimplified. The narratives about our lives are often very limited,” she said, reflecting on how Black communities are typically portrayed in the media. Brightness in Black is a probability to flip the script – to give attention to the nuances, joys and aspirations that are not all the time at the focus.

Brightness in Black officially premiered in Philadelphia and Atlanta in September, and Clark explained that the alternative wasn’t nearly demographics; it was about history, community strength and local partnerships. “These cities have such a rich Black history, and the people here are no strangers to working to change the narrative,” Clark said.

StoryCorps doesn’t just parachute in and ask people to inform their stories. Clark explained that the project relies heavily on collaboration with community organizations, creators and educators in these cities. “We work with local partners — organizations and educators who have been doing this work for a long time. They understand the power of storytelling and the importance of capturing the full scope of Black life,” she said.

Through partnerships with HBCUs, community organizations and local creators, Brightness in Black will launch with storytelling events, recording sessions and workshops designed to have interaction each individuals and larger communities. “It’s not just about coming in, recording a story and leaving,” Clark explained. “We are creating connections by working with local leaders to ensure this initiative is deeply rooted in communities.”

One of the key pillars of the initiative is changing the typical narrative specializing in combat. Clark said that while difficult elements of the Black experience can’t be ignored, there may be also way more that needs attention.

“We as Black people are used to telling our stories, starting with trauma, hardship and hardship. And while these experiences are certainly part of our lives, there is much more to our story. Brightness in Black gives us a space to talk about our dreams, aspirations and the joys of everyday life. We want to focus on the greatness of Black life in all its forms,” Clark said.

The initiative includes in-person and virtual opportunities to share your stories through the StoryCorps app, community storytelling sessions, and StoryCorps Connect, which allows friends and family to record conversations from anywhere.

Black Joy and Black Fatherhood are examples of the stories Clark desires to amplify through this initiative. So what happens to all these powerful stories once they’re shared? The recordings collected during the three-yr initiative shall be archived at the Library of Congress, making these stories a part of the historical record. Additionally, the stories shall be shared widely – through radio, podcasts and local events that bring these narratives to life in their communities.

“Changing the narrative works best when everyone can hear the stories,” Clark said. “It’s not just about sharing our stories in Black communities – it’s about the wider world hearing these stories. This is how we change the perspective.”

Each city involved in Brightness in Black can have the opportunity to present these stories locally, allowing residents of Philadelphia, Atlanta and other future cities to listen to reflections on their very own community in a meaningful way. As “Brightness in Black” develops over the next three years, Clark is worked up about the project’s potential impact. “This is not just a collection of stories – it is a movement to change the way we view and value Black lives,” she said.

“We want to ensure that at the end of this initiative, we have created a lasting legacy that future generations can look back on and see the full picture of Black life in America.”