Curry Brand announces the release date of new products signed by De’Aaron Fox

Curry Brand has officially announced that De’Aaron Fox’s new Sacramento Kings signature sneaker, the Curry Fox 1, will hit shelves in time for the holiday season. The first “Happy Fox Day” colorway releases on December 6.

In October 2023, Fox signed with Curry Brand, an Under Armor brand, to change into the company’s first signature athlete. Fox can be the first athlete, alongside the brand’s president and Golden State Warriors guard Stephen Curry, to receive the brand’s signature sneakers.

The Curry Fox 1 is a low-cut basketball shoe that’s heavily influenced by some of Under Armor’s trainers. Lightweight two-tone mesh and a midfoot strap set these sneakers other than other basketball shoes. The stripe is formed like a fox tail, echoing Fox’s last name and creating more storytelling opportunities with future colours.

Fox’s logo references his nickname “Swipa” – a reference to the kid’s show Fox Swiper – by forming the fox into the letter D, his No. 5 jersey and his last name. The shoe is provided with Under Armor’s patented Flow technology on the sole, which provides traction and stability.

The launch colorway combines blue and orange with hints of gold, representing Fox’s color scheme love for Christmas and his favorite holiday movie,

Two additional versions of Fox 1 will appear in December. The “Happy Fox Day Alternate” color scheme uses deep green, gold accents and wealthy textures. The premiere will happen on December 20, which is Fox’s birthday.

“The Beam” colorway can be available on December 27 as a tribute to the Kings and its fans. A combination of light and dark purple with accents of neon green, “The Beam” is inspired by the band’s famous chant and battle cry “Light the Beam” and the tradition of lighting a beam after a victory.

“Creating Fox 1 with the Curry Brand team has been an incredible experience and a true dream come true,” Fox said in a press release. “Together we created a sneaker that not only performs on the court at the highest level, but is truly authentic to me in terms of design and every detail.”

Curry echoed Fox’s sentiments about the creation of Fox 1. “De’Aaron made sure he was involved in every step of the process,” Curry said in a news release. “From sketches and wear tests to developing different colorways, the whole process is an enjoyable journey, especially if you’re working on creating your first signature shoe. At Fox 1, he took his own approach to it and made it his own, adding personal touches along with his background and history.

Priced at $120, the Curry Fox 1 can be available at UA.com and Under Armor Brand Houses stores worldwide, at select Dick’s Sporting Goods stores and at dickssportinggoods.com.

Fox is a seven-year NBA veteran and an NBA star for the Sacramento Kings. Last season, he averaged a career-high of 27 points, 5 rebounds and a pair of steals. Fox looks set to steer the Kings back to the postseason this yr after failing to make the play-in tournament in the 2023 season.