Beautycon returns this weekend – here’s what we have in store – Essence

this weekend, Beautycon returns to Los Angeles for approx 2-day festival filled with leading beauty voices, products and trends. Convention – Supported by Refinery29— is a playground for the long run of beauty, where participants and hosts discuss next season’s fashion direction. Presented through exclusive panel discussions, skilled demonstrations and masterclasses, these are all experiences you will not need to miss.

On the primary day, TikTok’s top content creators take to the foremost stage to speak about how you can grow their beauty platform, followed by two hair-focused talks. Then, ESSENCE senior beauty editor Akili King will host an intimate conversation Organic Mielle products-sponsored panel with founder Monique Rodriguez on the history and way forward for the brand.

Later, Made By Mitchell’s Mitchell Halliday discusses his ambient makeup techniques on the Beauty School stage with a cheat sheet panel of all of the hairstyles, makeup, and tricks you didn’t know you needed.

Day two begins in the lab with beauty industry leaders reminiscent of cosmetic chemist Javon Ford and S’able LaboratoriesSabrina Elba to find out about cosmetic brands’ recipes. Then, just before Love Island’s Serena Page talks about her viral relationship across the island, the celebrities’ makeup artist Sir John will give us a masterclass in what our “dopamine menu” looks like.

Meanwhile, creators of beauty Anastasia Beverly Hills AND Danessa Myricks we’ll take a have a look at how beauty has evolved over time and what the long run holds. Between tarot readings and a face show for 180 people on the Beauty School stage, a master class shall be held on the foremost stage to point out this season’s soft, glam look. To wrap up this yr’s Beautycon, Zendaya’s stylist Law Roach and rapper Saweetie join the Beauty Looking Like Me panel to redefine traditional beauty standards.