Estée Lauder’s new campaign redefines breast care as self-care – the essence

How do you define self-care? Traditional practices like skin care routines, therapy sessions, and hair and nail appointments are sometimes at the top of our lists. However, breast care is commonly ignored of our normal routines, although Black women suffer from this condition worst leads to breast cancer treatment than every other race.

In honor of Breast Cancer Awareness Month, Estée Lauder corporations‘S campaign redefines self-care to normalize proactive prevention and early detection measures.

“Breast care should be part of your routine, not something you do once a year,” says deputy communications manager at The Estée Lauder Companies, Janine Rhodes, ESSENCE. “Just like prioritizing fitness, nutrition and mindfulness, understanding and caring for the health of my breasts is an essential part of my self-care routine.”

For over 30 years, Estée Lauder has used its campaigns to advertise accessible health information and resources for communities most in danger. While certain aspects such as genetics and age can’t be avoided, taking routine steps can reduce your risk of being diagnosed or help with early detection.

“Breast health should not be a taboo – no women’s health issues should be,” says Eshe Hill, manager of equity and philanthropic partnerships. “I check my breasts regularly so I’m aware of how my breasts feel throughout my cycle and can see if there’s a difference.” With breast cancer accounting for approx 30 percent of all new cases of cancer annually “in one way or another, this disease affects us all.”

Traditional self-care practices such as weight loss plan, exercise and quitting smoking can reduce your probabilities. Additionally, annual mammogram visits (supported by monthly self-examinations) and talking to your doctor about signs, symptoms, and health risks can significantly improve your overall health. As Rhodes says, “by using our voices, we can raise awareness, break down stigmas, and create supportive environments in our communities.”