Queen Latifah, an American icon, is the new star of the Good American campaign

It’s been a busy week for Queen Latifah. Fresh off receiving the National Medal of Arts from President Joe Biden, the hip-hop icon and actress has change into the newest star Good American’s “American Icons” campaign.. Known for her legacy of women’s empowerment and inspiring women to embrace their individuality, Latifah shared her appreciation for Good American’s commitment to size inclusivity.

“I have been wearing Good American for a long time in various projects. I wore their jeans in The Equalizer. I wore their suit to the Super Bowl and the after party. The other day, for my bodyguard’s 60th birthday, I wore a denim outfit. We had fun all night,” she said Hollywood reporternoting how the brand’s products resonate with many people in her life. “It works for me, the women and the people I talk to.”

When it involves her personal style, Latifah says her approach to fashion is “classic in many ways, but very (avant-garde)”. Mixing classic pieces with daring, unexpected and colourful pieces, the star says the ultimate goal is to wear things that make you are feeling comfortable.

“Style is a never-ending story because in my opinion, style is a matter of mindset,” she explained. “Style is everywhere. That’s all. It’s emotions, it’s attitude. But it’s timeless in a way.”

Having experienced “many, many styles,” Latifah is amused by the re-emergence of ’90s style trends. But fashion is not the only area where the star appreciates a bit of nostalgia. Latifah recently announced plans to release a biopic about her life in collaboration with Will Smith.

“I hope this will be an inspiration to any artist or any person who is planning to do something that hasn’t been done before or is wondering if they can achieve what they want,” she said. “Maybe after they see what we went through to get where we’re, they may know that nothing happened overnight, that we were also very lucky and blessed in some ways. So go.

Even though she has previously kept her private life hidden from the public eye, Latifah says she is excited to share the ups and downs of her story. Produced by her company Flavor Unit Entertainment, Smith’s Westbrook Studios and Jesse Collins Entertainment, the “UNITY” singer’s film will reportedly be the first of many independently financed hip-hop biopics.

“We’ve been talking about this for a while,” Latifah added. “We’ve seen so many people tell our stories that weren’t there, and we really have no idea how much more engaged those stories are. It is important to see how it all happened from the perspectives of those who were actively involved in the room.”

Featured Stories