Allyson Felix is ​​launching a new women-focused sports management company

Allyson Felix combines her passion for sports and ladies’s rights in her latest business enterprise. This week, the Olympic legend teamed up along with his brother and longtime business partner Wes Felix and athletic director Cosette Chaput to launch Always Alpha. On a mission to disrupt outdated talent management models, Always Alpha is a sports management company that reflects what Felix “wished existed”

“Young athletes often ask me how I diversified and consistently grew my business across marketing, media, entrepreneurship, ventures, entertainment and influence,” she said Diversity. “Wes and I did it ourselves, piece by piece, out of necessity because there was no other way to turn our vision into reality. With Always Alpha, we are taking everything we have learned and creating the modern management company I dreamed of, to help the next generation of talent do the same and build the future they, in turn, dream of.”

Felix is ​​considered one of the vital successful track and field athletes in history, holding a record of 11 Olympic medals (including seven gold) and 20 world championship titles. Although she ended her athletics profession in 2022, the Olympian was still involved on the planet of sports, creating her own brand of ladies’s sneakers, Saysh. Additionally, this summer, Felix sparked change within the Olympic world by launching the first-ever nursery within the Paris Olympic Village. Like her previous endeavors, Always Alpha goals to empower modern women who unapologetically break barriers on and off the sphere.

Featured Stories

“We created Always Alpha to revolutionize women’s sports by moving beyond outdated, one-size-fits-all models designed for male athletes,” said Chaput, co-founder of Always Alpha. “These traditional frameworks, tied to contracts and cookie-cutter endorsements, fail to recognize the unique strengths and potential of female athletes, coaches and broadcasters.”

Like Felix, Chaput has left her mark on the sports industry, serving as a digital marketing leader in the hassle to bring the 2028 Olympic and Paralympic Games to Los Angeles. Boasting its own award-winning roster of projects and talent, Chaput and Felix’s new enterprise will probably be powered by Dolphin Marketing, a digital marketing agency with a portfolio of celebrities, influencers and entertainment marketing firms.

“Women’s sports is an undervalued and undervalued billion-dollar industry,” she added. “Women are greater than just athletes, greater than an afterthought, and greater than what the present system is built for. Always Alpha reimagines modern talent management for today’s athletes, investors, mothers, entrepreneurs, broadcasters, coaches, advocates and changemakers.