Summer Walker Relaunches Her ‘Shop Black Women’ Initiative.

Summer Walker has relaunched her “Buy Black Women Shit” initiative to support a few of the Black women-owned businesses in her hometown of Atlanta. The charity event coincided with the anniversary of the discharge of her mixtape “Last Day Of Summer” released in 2018.

When Walker celebrated the anniversary of the discharge of her debut mixtape on September 22, she desired to do greater than just honor her first project. On the official last day of summer, the singer also released a reissue of “Buy Black Women’s Sh*t.” The online marketplace encouraged fans to buy personal care products from Black women entrepreneurs in Atlanta.

These corporations, starting from The Lash Vault and Atlanta Curves, offered products that addressed an individual’s holistic needs in addition to social and wonder concerns. Walker’s Atlanta-based record label’s charitable arm, called LVRN Cares, helped promote businesses highlighted by the R&B singer.

To help with shopping, fans received exclusive offers and discounts, in addition to products to try from local businesses involved within the campaign. AND catalog over 100 corporations shall be available on its website throughout next yr.

Walker’s big break got here after the discharge of her EP. The project included her multi-platinum single “Girls Need Love”, the remix of which featured a verse from Drake. Walker has since released two full-length albums and earned a Grammy nomination for Best R&B Album. Now he reigns as a distinguished figure within the genre.

Walker’s mission to support Black women entrepreneurs also comes at a time when the resources they depend on are in danger. Although women founded 68% of Black-owned micro-enterprises within the U.S., funding opportunities targeted at them have been met with legal motion for his or her efforts. Fearless Fund, a enterprise capital firm that prioritized helping black women run businesses, was forced to stop making grants on account of alleged discrimination.

Despite these obstacles, Black women entrepreneurs proceed to interrupt barriers in the sector. What’s more, Walker strives to do his part by ensuring customers know and support their businesses.