Health and Wellness
Exclusive: LeBron James and Hennessy Team Up for a Limited Edition Bottle
Hennessy
The king and the king of cognacs join forces.
LeBron James and Hennessy announced their collaboration in the shape of a limited edition bottle of their beloved Hennessy VS. Advertised as Hennessy limited edition by LeBron James, the bottle and gift box wherein it would be sold are decorated with a colourful illustration of James’ side profile. The Hennessy Bras Armé logo, a logo depicting an “armed hand”, was also remixed. The arm is encircled by a “King James” crown and covered by a sleeve, which is the signature accessory worn by the NBA’s all-time leading scorer on the court. The bottle will likely be available from September 30, 2024.
A collaboration that included the brand working with not only James, but additionally his wife Savannah, chief of staff Randy Mims and business partner Maverick Carter, the NBA icon tells ESSENCE he’s thrilled to see it come to fruition.
“I have been a fan of the brand for a long time and this year I had the opportunity to be part of the collaboration with Mitchell & Ness. From there we started talking and working together became a natural progression, with their team hanging out in my hometown of Akron, my wife Savannah, Mav, Randy and I hanging out in Cognac. I am now extremely excited to be part of the Hennessy family. “Mark and I share similar values and we both always strive for excellence and greatness,” he says.
“We are thrilled to officially welcome LeBron James to the Hennessy family after many years
years of mutual admiration and friendship” – Antoine Varlet, senior vice chairman for
Hennessy US said in a statement. “LeBron is not just a basketball star, but someone who is redefining boundaries in sports, style, culture and more. This partnership is more than just a collaboration, it is a statement about what is possible when two cultural icons come together.”
Through the partnership, James also showcases the flexibility of cognac. He shares his original recipe for Hennessy Margarita cocktail using VS, lime juice, agave syrup and orange liqueur and orange juice. The recipe is inspired by a stay in Cognac.
But in the event you prefer pure Hennessy, the mix will remain the identical. The only change is the look of the bottle, which is a complete change from the standard easy design and is meant to honor James’ profession and influence. As the 39-year-old NBA star enters the ultimate years of his on-court profession, he can stop and smell the flowers he’s beginning to receive for being a one-of-a-kind athlete, a great businessman and a stand-up role model meaning a lot to him.
“I am so grateful for this journey, the ups and downs, and everyone who has been a part of it,” he tells us. “As a kid from Akron, it’s incredible to see yourself in an iconic brand like Hennessy’s.”
As the worldwide idol’s reach has allowed him to realize success in television, film, business and the alcohol industry and change into a renowned philanthropist, the chance presented to Hennessy is one among some ways he’ll proceed to cement his legacy, which extends far beyond the basketball court.
“I have always believed in pushing boundaries and discovering new opportunities off the court. “Every venture I’ve been a part of, whether it’s The SpringHill Company, the LeBron James Family Foundation, LRMR, or this latest project with Hennessy, is about more than just business – it’s about storytelling, culture, community and legacy,” says James. “When it comes to the future, I am always thinking about how I can make a significant impact and how I can best express myself. I always look to the future.”