Black Public Media AIma to Promote Sustainable Fashion

Black Public Media (BPM), a national nonprofit media and humanities organization based in Harlem, focuses on raising awareness of the environmental crisis attributable to fast fashion and promoting sustainable fashion.

BPM’s latest BE HEARD campaign, which launched on Monday, September 9 during New York Fashion Week, in partnership with Paramount+ and Big Couch Entertainment, introduces #ShopLikeNana. The campaign might be viewed at blackpublicmedia.org, TikTok by BPM, and other social media platforms.

“BE HEARD: #ShopLikeNana encourages consumers to rediscover style and reduce fast fashion by returning to a ‘passed-down’ form of fashion by shopping from grandma’s closet, repurposing her wardrobe or buying clothes at local thrift stores,” BPM wrote on its website. “The goal is to encourage people to see the value of clothing beyond its price tag and the value of practicing sustainability in fashion.”

The campaign is a response to research that the style industry, through fast fashion, produces 10% of worldwide carbon dioxide emissions and pollutes our oceans with microplastics. The Ellen MacArthur Foundation notes that a surge in apparel production could lead on to the style industry accounting for 26% of worldwide greenhouse gas emissions by 2050. Furthermore, fast fashion has led to a textile waste crisis that has severely impacted communities of color world wide.

In response to the growing crisis, BE HEARD: #ShopLikeNana goals to mobilize Millennial and Generation Z shoppers who’re more actively involved within the fight against climate change than older generations.

As a part of the campaign, Big Couch Entertainment’s Sophia Clark, the New York Emmy-nominated content creator who directed the previous BE HEARD, will lead the #ShopLikeNana campaign. Inuka Bacote-Capiga will produce original content featuring comedian Katrina Davis (Comedy Centra) as a satirical late-night host, which can include a segment on fast fashion’s role in climate change.

In addition to the unique program, influencers will likely be invited to share content using the #ShopLikeNana trend on their personal channels to help amplify the message and promote sustainable practices. BPM will even launch an internet site offering sustainable fashion resources.

BE HEARD is a two-time Anthem Award-winning social media campaign that goals to draw attention to critical issues affecting Black communities. Each yr, BPM selects a theme and commissions a filmmaker to create content around it. This yr’s campaign focuses on amplifying Black voices in the worldwide climate conversation.