Business and Finance
Deion Sanders Partners with BLK & Bold Specialty Beverages
NFL Hall of Fame member Deion Sanders is currently co-owner of a black-owned coffee and tea company based in Des Moines, Iowa.
BLK & Bold Specialty Beverages, an organization co-founded by Rod Johnson and Pernell Cezar, has announced that the pinnacle coach of the University of Colorado football team has partnered with the corporate as a co-owner and social change leader.
“Joining BLK & Bold is more than just a business move for me — it’s about MAKING A LASTING IMPACT,” Sanders said in a written statement. “I’ve always believed in the power of giving back and lifting others up, and with BLK & Bold, we have the perfect platform to do just that.”
Sanders will help strengthen BLK & Bold’s commitment to remodeling the coffee industry. The Prime coach will deal with marketing, creative, business development and strategic partnerships for the coffee and tea brand. He was inspired to attach with BLK & Bold due to his commitment to social impact.
He saw a chance to collaborate and amplify BLK & Bold’s work to empower underserved communities.
Founded in 2018, the corporate is the primary black-owned coffee brand to be distributed nationally. It is accessible in over 11,000 retailers, including Albertsons, Target, Amazon, Walgreens, and Giant. BLK & Bold has been named to the distinguished Inc. 5000 list of the fastest-growing private corporations within the country for 2 years in a row.
BLK & Bold also gives back to the community through its social impact model, committing to donating 5% of gross profits to initiatives that support underserved youth and communities. This yr, the corporate launched the BLK & Bold Foundation with a solid commitment to creating sustainable and meaningful change.
“We are incredibly excited to welcome Coach Prime to the BLK & Bold family,” said Cezar, CEO of BLK & Bold. “His commitment to excellence, passion for positive change, and unparalleled influence align perfectly with our values and vision. Our goal is to inspire, educate, and make a meaningful impact in our communities.”