Shedeur Sanders Becomes Nike College Football’s First NIL Player — Andscape

Colorado Buffaloes star quarterback Shedeur Sanders became the primary NCAA college football player to sign a reputation, image and likeness (NIL) take care of Nike on Wednesday. The footwear and apparel deal for the projected first-round draft pick comes on the eve of Sanders’ final college football season and firmly introduces him to what he calls the “family business.”

Saunders looks to construct on a solid 2023 campaign by which he threw for 3,230 yards and a school-record 27 touchdowns with just three interceptions in 11 games. He is taken into account one among the highest prospects within the 2025 NFL Draft class.

Following that news, sneaker fans were surprised when Nike released the Air DT Max 96, a signature shoe originally created for Sanders’ father and current coach, Pro Football Hall of Famer Deion Sanders. The shoe is wearing Colorado Buffaloes colours, with gold Vegas overlays adorning the mostly white upper. The shoe is one among several signature sneakers the elder Sanders received during his early Nike profession within the Nineties.

Sanders recently spoke out on the topic His podcast on his vision of taking what his father built with the Air DT Max and making it his own for future generations. “I want to build on that. Have a different version,” he said. “It’s more about what can be passed down year after year, year after year, year after year.”

On Thursday, Sanders will lead the Colorado Buffaloes of their season opener against North Dakota State.